Post on 16-Apr-2017
Etsy.
Corinne Shanahan • Fall 2016
Overview
The What: Etsy Background
The Who: Store Demographics
The How + Why: Selling on Etsy
The What.
The What: Etsy Background
History/Stats:● Started in 2005 as an online store platform (C2C)● Initially allowed only handmade goods
○ Started to allow manufactured goods in 2013● 54 million members in 2015
○ 27.1 million active buyers● Created an optimized mobile platform in 2014● The name “Etsy”? Nobody knows.
The Who.
“Nearly half (45%) [of Etsy sellers] had never sold their goods until they sold them on Etsy.”-Building an Etsy Economy:The New Face of Creative Entrepreneurship
The Who: Store Demographics
Who is selling on Etsy: ● Sellers are…
○ 86% women○ 56% college grads or more○ Middle class (median household income of $56,180)○ Median age of 39 years old
The Who: Store Demographics
Top selling Etsy store products: ● Jewelry supplies● Handmade soaps/bath and beauty products● Art (prints, paintings, etc.)● Craft supplies● Customized clothing● Vintage goods
The Who: Store Demographics
Product categories on Etsy homepage: ● Clothing & Accessories ● Jewelry● Craft Supplies & Tools● Weddings● Entertainment● Home & Living● Kids & Baby● Vintage
The Who: Store Demographics
Etsy loves customization.
The Who: Store Demographics
Etsy loves weird. ● Flavored Toothpicks● Ramshackle Rascals (in case you ever wanted to decorate
with old baby doll heads)● Terrible Origami● Nicholas Cage in a Cheeseburger● Fan of funerals? This one is for you.
The How + Why.
Why sell on Etsy? 3 Reasons.
1. It’s already there (and so are the buyers).2. It’s pretty cheap.3. Etsy helps you.
a. Provides analytics, directs buyers to you
Selling on Etsy: Let’s talk $.
Three main types of fees for sellers:1. Listing/renewing an item = $0.202. Selling an item = 3.5% of selling price3. Payment processing fees
Shops can also pay for advertising on Etsy, but this is optional.
Selling on Etsy: Steps I-III
I. Make an Etsy account.II. “Sell on Etsy.”
III. Fill out some basic shop info.
Selling on Etsy: Step IV
IV. Choose a shop name.● Shop names based on availability
○ Basic names will already be taken○ Be crafty!
vs.
Selling on Etsy: Steps V-VII
V. Stock your products.VI. Choose billing method.VII. Customize your shop page.
Selling on Etsy: Step VIII
VIII. Sell!
Some pages to view:
Product Listing ExampleFavorites Page ExampleActivity Feed Page
Summary
● Etsy was made for quirky shops with quirky goods.● Etsy wants to help you sell (that’s what makes them
money).● Anybody can be an Etsy seller.● Starting an Etsy shop is simple, but takes work once you
start it.
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