Post on 20-Feb-2017
Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolioof successful businesses that includes trading, plastics, beauty and personal care, propertydevelopment and joint ventures.
Fakhruddin Holdings is a leading conglomerate with a diverse portfolio of successful businessesthat serves the needs of a global audience. In 1963, its founder, the late Fakhruddin Ebrahimiji (pictured above) had a vision of creating a successful organization that would serve the needsof a global audience. This vision was turned into reality by the commitment and dedication shown by the late Fakhruddin Ebrahimiji and his four sons, Akber Ali Fakhruddin (now retired fromthe family business), Husainy Fakhruddin, Mohammed Fakhruddin and Ali Asgar Fakhruddin. In 1963, Fakhruddin Ebrahim Al Hindi, a small trading company, was formally established with a com-mitment to building a foundation to what is now a highly respectable multi -million dollar organization – Fakhruddin Holdings.
Company History
A distinct retail format responding to the convenienceneeds of today’s consumer lifestyles.
"Express shopping in an express world"
• Ideal size range: 100 -300 m2
• Locations: high foot fall locations
Convenience format
• Focus on fresh foods and food services
• Targeted product range and services
• Personal, friendly caring service
Convenience format
• Modern, professionally operated stores, easy to shop
• Long opening hours
• Prices to offer good value
Convenience format
"Local needs individually met"
Ideal size range: 300 - 1000 m2
Location: local/neighbourhood
Supermarket
• Personal, friendly caring service
• Modern, professionally operated stores, easy to shop
• Prices to offer good value.
Supermarket
The large supermarket aimed at fulfilling the needs of weekly family shopping.
Focusing on fresh foods, food services and a wide and deep food assortment.
Megastore
"Getting more value out of life"
Ideal size range: 1,000 - 3,000 m2
Location: out-of-town, high street, shopping centre
Focus on fresh foods and food services
Megastore
Wide and deep assortment of branded products,emphasis on focus categories
Up to 10% of sales in non-food products includingstationery, magazines, books, cd’s & toys
Personal, friendly caring service
Modern, professionally operated stores, easy to shop
Value for money, aggressively marketed promotions.
Megastore
One-stop shopping of food and general merchandiseHypermarket format with 50% of the sales surface in non food."One stop shopping for all your family’s needs"
Hypermarket
Ideal size range: over 3,000 m2
Location: out-of-town, shopping centre
Focus on fresh foods and food services
Wide and deep assortment of food &general merchandise
Hypermarket
Hypermarket
Up to 50% of sales in non-food
Personal, friendly caring service
Modern, professionally operatedstores, easy to shop
Value for money, aggressivelymarketed promotions
Powerful branding
Clear views into store
Exterior Principles
Strong store visibility
Ownership of car park
Integrated design of exteriorand interior
Interior Principles
Clear layout with departmentalisation
Emphasis on fresh
Interior PrinciplesEffective merchandising
Promote trade-up and cross-selling
Strong value aisle with focal points
Retail Strategy
Live Cooking
Freshly Baked bread at store
Fresh Produce supporting Local Vendors
Green Stores
Online shopping
Free Home delivery
Other Services – Laundry , Payment Machine,Flower Shops and others
Reverse Vending machine
Loyalty Card
KEY‘Sustainable competitive advantage’