Post on 04-Jun-2018
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TABLE OF CONTENT
EXECUTIVE SUMMARY 1
VISION 2
MISSION 2
VALUE 2
ORGANIZATION OBJECTIVE AND GOALS 3
INDUSTRY ANALYSIS 3
PEST/ELANALYSIS 4
INTERNAL ANALYSIS 5
SWOT (STRENGTHS WEAKNESSES OPPORTUNITIES THREATS) 5
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MEDIA PLAN/ PROMOTIONAL PLAN 10
PROMOTIONS 10
HUMAN RESOURCE PLAN 11
HIRING PHASE PLAN 11
FINANCIAL PLANNING 12
CONTINGENCY PLANNING 13
REFERENCES 14
APPENDIX 14
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EXECUTIVE SUMMARY
The idea is to give people of Karachi a chance, to take a break from their busy lives and make
them feel good. For this we thought of something which is not available in the market and is
need of the hour, we have many boating services in Karachi and some water parks too but
there is no water sports activity in Karachi. That is why, we thought of introducing a new
attraction to this huge market seeking quality adventure and entertainment.
By introducing water sports, we seek to target the latent demand of the market that wants to
experience thrill and adventure.
We plan to import jet skis and speed boats, and make it a public attraction in a serene and
peaceful ambience.
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VISION
To become Pakistans best and only provider of water sports, through our superior products
and services and relationships, that adds entertainment in our customers life.
MISSION
To Provide BEST hedonic pleasure.
VALUE
Assurance of quality Assurance of safety
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ORGANIZATION OBJECTIVE AND GOALS
To maintain gross profit of every year. We at aqua ride seek to provide best quality adventure sport is Pakistan, by our
superior and specialized services.
By continuously, keeping a check on the market we will create more opportunitiesfor our business
To create an environment for the lifelong pursuit of fun and excellence in watersports in Pakistan.
To develop capacity what we are able to attract and cater maximum number ofcustomers.
To be recognized as the best quality water sports. Be the top choice of fun and leisure activity among people of Karachi. To create a fun filled and up-scaled entertainment platform for people of Pakistan.
INDUSTRY ANALYSIS
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We assume that, this particular business at its introduction stage in Pakistan. This is a latent
demand that we wish to target.
PEST/EL ANALYSIS
We are aware that the following broader external issues and activities need to be considered
and understood during planning processes. These issues have the capability of influencing
future Association activities and operations.
POLITICAL
The political arena has a huge influence upon the regulation of businesses, and the spending
power of consumers and other businesses. Political situation in Karachi is very uncertain; we
face day to day strikes, shutdowns and terrorist activities. Bribery is also one of the major
issues and it will effect are finances, we need to consider this cost while performing andplanning our business activity.
The area we have chosen for our business activity is the prime location and very much secure
that gave us the opportunity to be at a very safe side.
ECONOMIC
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TECHNOLOGICAL
Environmental concerns for peaceful enjoyment of the outdoors and improved use of natural
resources (i.e. fuels) is driving technological change in boat and engine design.
Such activities yet not been provided in our area and changes in technology has no longer
effect.
ENVIRONMENTAL
The mega city of Karachi in Pakistan is at high risk from sea-level rise. Our business will be
affected in the monsoon seasons. The overall climate of Karachi is in favor of our core
business activity as the environment remains suitable throughout the year.
LEGAL
Government boating regulations have created a requirement for licensing and business
license.
INTERNAL ANALYSIS
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WEAKNESSES
Sport funding is limited. Limited budget. Initially we have less number of jet skis to meet the demand of customers
OPPORTUNITIES
Will be the trendsetter in the entertainment industry; we can grab attention bypublicity.
Growing need of outdoor entertainment is our key opportunity. Capitalize on the excitement and interest in Wakeboarding and use to cross promote
all disciplines.
Use the sports high achievers to market and promote the sport. Build bridges with other sports with related skill sets (i.e. parasailing).
THREATS.
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THE MARKETING MIX
PRODUCT
Our product/ service is Jet Ski Ride, Jet ski is a small water craft vehicle which is also known
as wave runner. Jet ski ride is all about speed, thrill and fun, these powerful are terrific fun
for adventurous people. Its for those people who love racing vehicles and flirting withdanger, this sport provides all.
You would be able to enjoy the speed of the powerful jet ski and at the same time drink in
the extraordinary beauty of this place. At every turn there would be something that would
amaze you the scenery, the crystal clear azure waters, the flora and fauna everything there
would make this experience surreal.
PRICE
Price would be set keeping in mind the demographics of market. We will have
P i i f d / i
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PEOPLE
Hiring of trained and experienced will be done in close supervision, this will
assure safety and quality to our customers. Our life guards and trainers will
surely be professionals and highly skilled.
PROCESS
Customerarrives
Briefing
t
Executing
f t
Providingservice
Postpurchasebehavior
C
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MARKETING STRATEGIES
Here we market the existing product range in a new market. This means that the product
remains the same, but it is marketed to a new audience. We are the first movers in water
sports, therefore the business will enjoy competitive advantage.
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DEMOGRAPHICS
Age: 15 years and above Income: Rs. 50,000/= and above Family Size: All family sizes Social class: Middle class and Upper class
MEDIA PLAN/ PROMOTIONAL PLAN
When we talk about jet ski, there is no established market or industry for this particular
business, our promotional strategies must be established in such a way that must be able to
reflect the fun and joy in jet ski ride. Also it helps in stimulating demand among our potential
customers.
Advertisement in DAWN Classified on Sunday = Rs. 1300 (64 words, 25 rs for eachword) 4 ads/month.
Advertisement in HOMEXPRESS Magazine = Rs.17500 (50,000 copies at the rate of0.35 paisa per copy) 1 ad/month
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HUMAN RESOURCE PLAN
HIRING PHASE PLAN
PLANNING/ JOB DESCRIPTION
Employees required:
Life Guards Trainers Jet Ski Technicians
ATTRACTING THE CANDIDATE
Job announcement (ad in the news paper- JANG)HIRING DECISION
I i
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FINANCIAL PLANNING
Financial summary/ highlights of our business are as follows:
Sales
Years Sales (Rs.)Year 1 37,744,000Year 2 43,405,600Year 3 45,292,800Year 4 49,067,200Year 5 56,616,000
Net Income
Year Net Income (Rs.)
Year 1 (9,040,074)Year 2 (1,300,195)Year 3 2,891,748Year 4 8,857,659Year 5 25,157,628
Initial Investment
T l A 0 R 16 691 240 00
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CONTINGENCY PLANNING
In a worse situation if our business venture aqua-ride fails to attract customers and remain
unable to come to a break-even point in two years then we may have a back-up plan to steer
consumer to our way. One of the things that we could do to possibly attract a larger number
of customers to us that besides providing consumer water sports such as jet ski rides we can
also bring in a other number of water entertainment for our customer catering to the
segment that are young and are afraid of jet-skis or those who are little hydro-phobic. We
can bring in new safe water entertainment that especially caters to kids and to hydro-phobic
people. Those water sports may include sports such as:
Water polo - water polo or water ball is a team water sports. This sport canespecially cater to children and can attract a large number of customers who are
young adolescents.
W b h h f k f h
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REFERENCES
http://onlinemedia.pk/sms-marketing.html
http://www.higher.com.pk/pricelist.htm
http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20
Synergy Advertisement: Imran Kapadia (0332 2204384)
http://onlinemedia.pk/sms-marketing.htmlhttp://onlinemedia.pk/sms-marketing.htmlhttp://www.higher.com.pk/pricelist.htmhttp://www.higher.com.pk/pricelist.htmhttp://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.higher.com.pk/pricelist.htmhttp://onlinemedia.pk/sms-marketing.html8/13/2019 Final Entro
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APPENDIX
Working
Land 1000yards 100,000 per month Fixed Asset Total
License 25,000 Jet sky 8 1,257,010 each 10,056,080Garage 50,000 each 50,000
Working Cash 1,000,000 Buldings 150,000 each 150,000
Computer/Misc cost 300,000 each 300,000
Boat 1,510,160 1,510,160
Addition of 4 jetski in the end of the 4th year Variable cost:
Genator 3 5,000 each 15,000
Security Guard 4 8,000 each 32,000
Lifegaurds 4 10,000 each 40,000
Fuel 7,000 104 each 728,000
Advertising Expenses 3,000,000 3,000,000
pkr 684,450
Jetski custom(income and sales) 1,232,010
frieght 25,000 Misc Cost
total cost 1,257,010 life jackets 24,000 (1500*16)
rescue rope 2,700
accesssories 83,300
pkr 811,200 entertainment exp 150,000
custom 1,460,160 computer 40,000
Boat freight 50,000 total 300,000
total cost 1,510,160
Fuel(jetski) 5,760
Fuel(boat) 1,240
Total 7,000
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Sales Forecast
Note: One bike per ride consumes 1.5ltr of fuel.
Balance Sheet for year 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales 3,840.00 3,840.00 3,840.00 4,340.00 4,840.00 6,260.00 6,260.00 4,840.00 4,340.00 3,840.00 3,840.00 3,840.00Price per ride 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00
Total Sales is Rs 2,688,000.00 2,688,000.00 2,688,000.00 3,038,000.00 3,388,000.00 4,382,000.00 4,382,000.00 3,388,000.00 3,038,000.00 2,688,000.00 2,688,000.00 2,688,000.00
Jan
2 64 128 per day
3840 per month
3 64 192 per day
5760 per month
4 64 256 per day
7680 per month
For the year 0
Cash 1,000,000.00 Owners Investment 16,691,240.00
Jet sky 10,056,080.00
Dep: -
Garage 50,000.00
Dep: -
Buldings 150,000.00
Dep: -
Computer/Misc cost 300,000.00
Dep: -Prepaid Rent 3,600,000.00
License 25,000.00
Boat 1,510,160.00
Dep: -
total 16,691,240.00 total 16,691,240.00
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Income statement for year 1
Balance Sheet for year 1
Particular Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sales 2,688,000 2,688,000 2,688,000 3,038,000 3,388,000 4,382,000 4,382,000 3,388,000 3,038,000 2,688,000 2,688,000 2,688,000 37,744,000
Less: Expenses
Genator 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Security Guard 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 384,000Lifegaurds 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000
Fuel 728,000 735,280 742,633 750,059 757,560 765,135 772,787 780,515 788,320 796,203 804,165 812,207 9,232,862
De pr eci ati on Ex pen se s 15 1,1 35 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 1,813,615
Adverti si ng E xpenses 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 36,000,000
Rent Expenses 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total Expenses 4,066,135 4,073,415 4,080,767 4,088,194 4,095,694 4,103,270 4,110,921 4,118,649 4,126,454 4,134,337 4,142,299 4,150,341 49,290,477
Operating Profit (1,378,135) (1,385,415) (1,392,767) (1,050,194) (707,694) 278,730 271,079 (730,649) (1,088,454) (1,446,337) (1,454,299) (1,462,341) (11,546,477)
Tax 6% (82,688) (83,125) (83,566) (63,012) (42,462) 16,724 16,265 (43,839) (65,307) (86,780) (87,258) (87,740) (692,789)
Profit After Tax (1,295,446) (1,302,290) (1,309,201) (987,182) (665,233) 262,006 254,814 (686,810) (1,023,147) (1,359,557) (1,367,042) (1,374,601) (10,853,688)
Add:Depreciation 1,813,615
Net Profit (9,040,074)
current assets
Cash 500,000.00 Owners Investment 16,691,240.00
Prepaid Rent 2,400,000.00 additional invesment 5,526,458.71
total current assets 2,900,000.00 less: retianed earning (9,040,073.57)
Fixed Assets
Jet ski 10,056,080.00
Dep (1,436,582.86)
total jet ski 8,619,497.14
building 150,000.00
Dep (5,000.00)
total building 145,000.00
Computer/Misc cost 300,000.00
Dep (60,000.00)
total misc cost 240,000.00
Garage 50,000.00
Dep (10,000.00)
total garage 40,000.00
License 25,000.00
Baot 1,510,160.00
Dep: (302,032.00)
total boat 1,208,128.00
total fixed assets 10,277,625.14
total 13,177,625.14 total 13,177,625.14
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Income Statement and Balance Sheet for year 2
Particular Total
Sales 43,405,600
Less: ExpensesGenator 198,000
Security Guard 422,400
Lifegaurds 528,000
Fuel 10,156,148
Depreciation Expenses 1,813,615
Rent Expeneses 1,200,000
Advertising Expenses 32,400,000
Total Expenses 46,718,163
Operating Profit (3,312,563)
Tax 6% (198,754)
Profit After Tax (3,113,809)
Add:Depreciation 1,813,615
Net Profit (1,300,195)
current assets
Cash 2,213,420 Owners Investment 22,217,699
Prepaid Rent 1,200,000 less : retianed earning (10,340,268)
total current assets 3,413,420
Fixed assets
Jet ski 10,056,080
Dep (2,873,166)
total jet ski 7,182,914
building 150,000
Dep (10,000)
total building 140,000
Computer/Misc cost 300,000
Dep (120,000)
total misc cost 180,000
Garage 50,000
Dep (20,000)
total garage 30,000
License 25,000
Baot 1,510,160 -
Dep: (604,064)
total boat 906,096
total fixed asstes 9,974,170
total 11,877,431 total 11,877,431
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Income Statement and Balance Sheet for year 3
Particular Total
Sales 45,292,800
Less: ExpensesGenator 216,000
Security Guard 460,800
Lifegaurds 576,000
Fuel 11,079,435
Depreciation Expenses 1,813,615
Rent Expenses 1,200,000
Advertising Expenses 28,800,000
Total Expenses 44,145,849
Operating Profit 1,146,951
Tax 6% 68,817
Profit After Tax 1,078,133
Add:Depreciation 1,813,615
Net Profit 2,891,748
current assets
Cash 8,118,783 Owners Investment 22,217,699
total current assets 8,118,783 less: retianed earning (7,448,520)
fixed assets
Jet ski 10,056,080
Dep (4,309,749)
total jet ski 5,746,331
building 150,000
Dep (15,000)
total building 135,000
Computer/Misc cost 300,000
Dep (180,000)
total misc 120,000
Garage 50,000
Dep (30,000)
total garage 20,000
License 25,000
Baot 1,510,160
Dep: (906,096)
total boat 604,064
total fixed assets 6,650,395
total 14,769,179 total 14,769,179
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Income Statement and Balance Sheet for year 4
Particular Total
Sales 49,067,200
Less: ExpensesGenator 234,000
Security Guard 499,200
Lifegaurds 624,000
Fuel 12,002,721
Depreciation Expenses 1,813,615
Advertising Expenses 25,200,000
Rent Expenses 1,200,000
Total Expenses 41,573,536
Operating Profit 7,493,664
Tax 6% 449,620
Profit After Tax 7,044,044
Add:Depreciation 1,813,615
Net Profit 8,857,659
current assets
Cash 13,762,018 Owners Investment 22,217,699
total current assets 13,762,018 less: retianed earning 1,409,139
fixed assetsJet ski 10,056,080
Dep (5,746,331)
total jet ski 9,337,789
building 150,000
Dep (20,000)
total building 130,000
Computer/Misc cost 300,000
Dep (240,000)
total misc 60,000
Garage 50,000
Dep (40,000)
total garage 10,000
License 25,000
Baot 1,510,160
Dep: (1,208,128)
total boat 302,032
total fixed asstes 9,864,821
total 23,626,838 total 23,626,838
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Income Statement and Balance Sheet for year 5
Particular Total
Sales 56,616,000
Less: ExpensesGenator 252,000
Security Guard 537,600
Lifegaurds 672,000
Fuel 12,926,007
Depreciation Expenses 2,115,647
Advertising Expenses 14,400,000
Rent Expenses 1,200,000
Total Expenses 32,103,254
Operating Profit 24,512,746
Tax 6% 1,470,765
Profit After Tax 23,041,981
Add:Depreciation 2,115,647
Net Profit 25,157,628
current assets
Cash 41,035,293 Owners Investment 22,217,699
total current assets less: retianed earning 26,566,768
fixed assetsJet ski 15,084,120
Dep (7,484,946)
total jet ski 7,599,174
building 150,000
Dep (25,000)
total building 125,000
Computer/Misc cost 300,000
Dep (300,000)
total misc -
Garage 50,000
Dep (50,000)
total garage -
License 25,000
Baot 1,510,160
Dep: (1,510,160)
total boat -
total fixed assets 7,749,174
total 48,784,466 total 48,784,466