Post on 19-Jan-2017
THE MCDONALD BROTHERS
History
Introduction
• Believe in serving pure quality
• ethical operations
• Customers comes first
• Continuous improvement
Marketing strategy
Fivep’s
People-Targeted teenagers, children and adults-FOr children they provide happy meals
-FOr teenagers they provide reasonable prices-FOr adults they provide suitable ambience
Products- Includes aspects such as packaging and looks. - mcdonalds Continuously changes its preferences
according to taste of consumers
Promotions-Through television and hoardings -some marketing campaigns:
I’m loving itFood, folks and fun
Price
-Part which generates revenue-mcdonalds attract both lower and upper
class consumer
place
-consist of the distribution channels-offers hygienic environment and great ambience
RISKS IN
Future
• Health issues like obesity
• Competition from companies like kfc, Burger King.
SUMMARY
History
core brand values
Marketing strategy
risks in future
DISCLAIMERCreated by Siddharth Garg, IIT Roorkee, during a marketing internship by Prof.Sameer Mathur, IIM
Lucknow.