Post on 20-Feb-2017
Who is Peter Hempel? • Edelman-Berland
Ø Specialist in executive-level IDIs
• Penn Schoen Berland Ø Qualitative & quantitative strategic research Ø In-person work in over 40 countries on six
continents • Public Strategies, Austin, Texas • Planned Parenthood of New York City • National Humanities Center • Ph.D. – University of Texas at Austin • A.B. – Princeton University
Who is Peter Hempel?
• Taught writing and literature at University of Texas
+ Poetry of the ages
= Rhetorical SWAT team
Audience strategy/ Persuasion
He has written for the famous
He has engaged the issues
And written on anything and everything
He raised the bar at Planned Parenthood • As Director of Development
Communications, wrote proposals that raised more than $3 million each year
• Wrote the campaign brochure for the Capital Campaign
• Wrote White Papers for distribution to the national Planned Parenthood network (193 affiliates)
• Wrote 3 of the 5 direct mail letters selected from across the country as samples for the national Planned Parenthood fund-raising handbook
• Quote from celebrity letter printed in Ms Magazine
He made news at Public Strategies
He hit the ground running at PSB
Then took off around the world
United States Puerto Rico Cayman Islands Barbados Jamaica US Virgin Islands
Guatemala Panama Columbia
Brazil Kenya Zimbabwe South Africa
UAE Pakistan India
Scotland England Denmark Netherlands Belgium Germany France Greece Russia
Yugoslavia Serbia Bosnia
Australia New Zealand
Singapore Malaysia Thailand Philippines Vietnam
South Korea Japan China Hong Kong
Saipan Guam American Samoa
For a roster of high-profile clients • Proposals • Focus groups, one-on-one interviews
• Strategic analysis • Positioning & message testing
• Concept and ad testing
• Presentations
And today he’s talking to decision-makers in every field
12
• Financial industry execs & analysts
• Investors • Architects &
designers • Engineers • Decision-makers in
IT and in industry • Oil industry execs
& managers • Not-for-profits • Administrators &
faculty in universities and education agencies
• M.D.s
Contact information
Peter A. Hempel, Ph.D. 305 Trinity Court, #6 Princeton, NJ 08540 (609) 651-2043 peterahempel@gmail.com