Presentación Sebastian Siseles - eCommerce Day Bolivia 2016

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Transcript of Presentación Sebastian Siseles - eCommerce Day Bolivia 2016

WORLD DOMINATION on a shoe string budget.

Sebastian SiselesDirector, InternationalFreelancer.comemail: sebastian@freelancer.comtwitter: @freelancer

SMEs, Startup, Entrepreneurs, Consumers &

Employers

High Quality, On-Demand

Entrepreneurial Workforce

Marketplace Race. Winner Takes All.

Matt Barrie. 2009

From GetAFreelancer.com to Freelancer.com.

The first Freelancer.com Headquarters.

Freelancer.com office in Manila.

Freelancer.com acquires ScriptLance. 2011.

Freelancer.com acquires vWorker. 2012.

Freelancer’s Online Economy in 2014

Note: Sample of projects awarded. The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher volume of work. White dots indicate the location of Freelancer’s users. Edges are sampled data from awarded projects in the period indicated.

Freelancer’s Online Economy in 2015

Note: Sample of projects awarded. The pink lines indicate where projects are being posted by employers, and the blue lines indicate where the projects are being performed by freelancers. Thicker lines indicate a higher volume of work. White dots indicate the location of Freelancer’s users. Edges are sampled data from awarded projects in the period indicated.

TITLE. YEAR.

The User Lifecycle

Unaware

Aware

Active Inactive

TO AWARE

DISCOVERY:

FROM UNAWARE

Crowdsourcing solutions to complex problems faced by astronauts on the International Space

Station

NASA partners with Freelancer

NASA Challenge: Astronaut Smartwatch App Interface Design

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The User Lifecycle

Unaware

Aware

Active Inactive

Unaware

Aware

Active Inactive

RETENTION RESURRECTION

CHURNACTIVATIONDISCOVERY

The Growth Engine – Customer Focused

How Much Should I Spend?

Predict How Much You’ll Make

???

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Unaware

Aware

Active Inactive

RETENTION RESURRECTION

CHURNACTIVATIONDISCOVERY

The Growth Engine – Customer Focused

Unaware

Aware

Active Inactive

RETENTION RESURRECTION

CHURNACTIVATIONDISCOVERY

The Growth Engine – Customer Focused

Unaware

Aware

Active Inactive

RETENTION

RESURRECTION

CHURNACTIVATIONDISCOVERY

The Growth Engine – Customer Focused

Why we should focus on

resurrection?

15m inactive users10k new users/week10% activation rate10% retention rate0.1% resurrection rate

Company A

15m inactive users10k new users/week10% activation rate10% retention rate0.12% resurrection rate

Company B

How Can I Do It?

SAFEGUARDING YOURONLINE TRANSACTIONS

Escrow.com – the world’s #1 provider of secure online payments

More than US$2,700,000,000 of transactions protected

Have an idea?

Hire someone to

work on your idea.

Get the best

marketing tips.

Transact Online

securely.

Customer Focused Company. Discovery – Activation – Retention- Resurrection

WORLD DOMINATION CONTINUESWORLD DOMINATION CONTINUES