Post on 09-Feb-2017
INCREASING INVESTMENTS
Those willing to invest improved their fortunes compared to those cutting back.
Benefits of weakened rivals and developing neglected market
Come Close To Customers
Needs, Wants And Affordability Change During An Economic Downturn.
Strategies Should Change Accordingly Keeping In View Present Needs.
Previous Recession’s Consumer Behavior Data Should Form Basis Of Marketing Strategies.
Review Budget Allocations
Underperforming distributors can be weeded out and incentives provided to effective product sellers.
Many Firms as diverse as Century 21 increased their Internet marketing activities during the recession which proved beneficial as internet usage high.
Most Companies allocate their money to personnel marketing as done in USA,2009
COMPELLING VALUE PROPOSITIONS
Not to over focus on price reductions
Increase value the brands offer
Review product portfolios and brand architecture to confirm that brands andsub-brands are clearly differentiated. Lower-priced brands or sub-brands in their portfolios can help benefit
Aims to diversify investments in different market to avoid heavy losses by concept of averages