Effective PublicInformation CampaignsBy Rachel Hill 15/4/2016

Two pressing health issues…

The objectives of both campaigns

To address public insecurities and change young people’s attitudes.

To encourage open discussion among the general public.

To tackle stigmatizing attitudes.

Campaign strategies and messages

Three different types targeted at:

Young people

The general public

Stigmas

Campaign tactics: #Littlethings

Colourful social media presence

Personal animated videos

Coverage in nationwide newspapers

Campaign tactics: Be Real

Inspiring quotes on social media

Video with statistics from APPG report

Nationwide print and online media coverage

Assessment of campaigns

• 33,198 likes

• 5,187 followers

• Nationwide newspaper coverage

• 822 likes

• 5,060 followers

• Nationwide newspaper coverage

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