Post on 17-Feb-2017
S TA R B U C K S
S U S TA I N A B I L I T Y
B I B L I O G R A P H Ywww.starbucks.com Faculty Board of Economic Sciences, Communication and IT Business
Administration “How Starbucks succeeds in a business world with CSR” Master Thesis
How Starbucks got its name ,The Big Blog Posted on June 29, 2012 | By Amy Rolph —World Commission on the Environment and Development
SUSTAINABILITYOur environment depends on us Responsibility Social, economic for our future Harmony /stability
BRIEF HISTORY
1971 Seattle, Washington Alfred Peete Selling Coffee Beans and Coffee machines Howard Shultz is hired ten years later 1983 Has idea to sell coffee * Opens up his own coffee chain (ll
Giornale) Starbucks after the Melville’s first mate in Moby Dick
HOWARD SCHULZ, CEOStarted: 1986opened his own chain
Our Mission: to inspire and nurture the human spirit, one cup, and one neighborhood at a time.
TRIPLE BOTTOM LINE
Sustainability: development that meets the needs of the present without compromising the ability of future generations to meet their own needs
Starbucks Recycles
• Cardboard boxes• Milk jugs• Syrup bottles• Juice cartons• Coffee grounds• Waste from customers
Committed to lead the industry towards greater access to recycling for cups & other packaging
STAKEHOLDERS External Internal
• Customers• Community
• Employees• Shareholders• Subsidiaries• Management
EMPLOYEES AWARDSV a l u e s E m p l o y e e s
Employee first (Partners)
Employee experience matters
Employee 1st Customer 2nd
People not Products makes it work
HOWARD SHULTZ TAKES THE LEAD 2000- Chairman Starbucks
2008 –Returns as CEO
Sustainability Approach/ Trend
Cleaning Planet
Saving Planet
Leads Transformation
STARBUCKS FUTURE
Continues to be socially responsible
Employee (Partners) volunteer
Customers, and nonprofit groups unite
1,691 projects in one month
Estimated 1.4million people
HTTPS://YOUTU.BE/QMN1SEGNV9Ohttps://youtu.be/Qmn1sEGnv9o
FINAL THOUGHTS
Starbucks has been an innovator of sustainability the triple bottom lineContinue partnerships' with communities and countries providing and
volunteeringStaying relevant * Social media
Innovative
Employees 1st
Transparent
Social, economic
Growing economy/Jobs