Post on 10-Nov-2014
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Qué vamos a ver hoy?
1. Breve vistazo al entorno móvil2. Mobivery3. El proyecto *UrbanSensing4. Más allá de UrbanSensing - SMART CITIES
El Entorno
EL ENTORNO
BOOM DE LOS SMARTPHONES
4
EL ENTORNO
En España...España se sitúa muy por encima de la media en
cuota de Smartphones
5
19
The U.S. smartphone market has seen significant shifts in market share in the past couple of years with Android and iOS devices gaining share at the expense of everyone else. Android, in particular, has quickly captured a significant percentage of the market and now reigns as the leading smartphone platform at 47.3 percent. Where are all these new Android owners coming from? Data suggest that many RIM users are actually shifting to Android when they purchase a new smartphone. Specifically, of RIM users who purchased a new smartphone in 2011, 31 percent purchased Android phones while 43 percent stuck with a RIM device. Despite being a longtime market leader in the U.S., RIM faced challenges in reacting to rapidly-changing consumer preferences for a better browsing experience, sleeker touch interface, and an expanded app marketplace.
The iOS smartphone share gains were somewhat more deliberate in nature throughout much of the year, never gaining more than 0.6 percentage points in a month until the end of the year. However, 1.5 percentage points of its 4.6 point gain for the year came in the final two months of 2011 on the heels of the iPhone 4S launch in October. RIM, currently the third leading platform in U.S. market share, has seen the greatest attrition with its market share halving in the past year to 16.0 percent.
ANDROID CAPTURES NEARLY HALF OF U.S. SMARTPHONE MARKET
U.S. Smartphone Market Share by OSSource: comScore MobiLens, 3 mon. avg. ending Jun-2010 to Dec-2011, U.S.
MICROSOFT SYMBIAN PALM RIM IOS ANDROID
JUN!10 OCT!10 FEB!11 JUN!11 OCT!11
100%90%80%70%60%50%40%30%20%10%0%
SMARTPHONE ADOPTION
Android and iOS account
for 3 in 4 smartphones
in the U.S.
16
Smartphone adoption surpasses
50% penetration milestone in the UK
and Spain
2011 saw smartphone adoption experience strong gains across much of the developed world. In the U.S. and EU5 markets, smartphone penetration grew at least 8 percentage points and in many cases, significantly more than that. Both the UK and Spain saw smartphone adoption surpass 50 percent penetration, representing an important milestone in the evolution of this market. Meanwhile, the U.S., France, and Italy all saw smartphone penetration surpass 40 percent of the market.
Some key factors accelerating smartphone adoption across these markets are the proliferation of 3G and 4G networks, innovations in device functionality and applications, and aggressive pricing. While the newest models of many high-demand smartphones continue to have higher price points, earlier models are increasingly being offered to consumers at very low costs – or in some cases, for free – with the purchase of a wireless service contract. In the U.S. for instance, Apple currently offers a free 8GB iPhone 3GS with the purchase of a two-year service contract. As smartphones become more accessible for an increasing segment of the market, we should expect adoption to accelerate even faster throughout 2012.
SMARTPHONE ADOPTION GAINS ACROSS MARKETS
Smartphone Share of Total Mobile Audience Source: comScore MobiLens, 3 mon. avg. ending Dec-2011 vs. Dec-2010
Smartphone Adoption
DEC!10 DEC!11
U.S.
27.0%
41.8%
31.0%
44.0%
EU5
34.2%
51.3%
UK
37.6%
51.0%
SPAIN
25.8%
40.0%
FRANCE
35.2%
43.9%
ITALY
25.0%
37.0%
GERMANY
16
Smartphone adoption surpasses
50% penetration milestone in the UK
and Spain
2011 saw smartphone adoption experience strong gains across much of the developed world. In the U.S. and EU5 markets, smartphone penetration grew at least 8 percentage points and in many cases, significantly more than that. Both the UK and Spain saw smartphone adoption surpass 50 percent penetration, representing an important milestone in the evolution of this market. Meanwhile, the U.S., France, and Italy all saw smartphone penetration surpass 40 percent of the market.
Some key factors accelerating smartphone adoption across these markets are the proliferation of 3G and 4G networks, innovations in device functionality and applications, and aggressive pricing. While the newest models of many high-demand smartphones continue to have higher price points, earlier models are increasingly being offered to consumers at very low costs – or in some cases, for free – with the purchase of a wireless service contract. In the U.S. for instance, Apple currently offers a free 8GB iPhone 3GS with the purchase of a two-year service contract. As smartphones become more accessible for an increasing segment of the market, we should expect adoption to accelerate even faster throughout 2012.
SMARTPHONE ADOPTION GAINS ACROSS MARKETS
Smartphone Share of Total Mobile Audience Source: comScore MobiLens, 3 mon. avg. ending Dec-2011 vs. Dec-2010
Smartphone Adoption
DEC!10 DEC!11
U.S.
27.0%
41.8%
31.0%
44.0%
EU5
34.2%
51.3%
UK
37.6%
51.0%
SPAIN
25.8%
40.0%
FRANCE
35.2%
43.9%
ITALY
25.0%
37.0%
GERMANY
Android e iOS cuentan con mas de 80% de cuota a nivel mundial
Fuente: comScore, Flurry
+4.000.000 Descargas al día
+7.000.000 Usuarios ‘activos’
50%Crecimiento Anual
La era post-PC ya está aquí
EL ENTORNO
Post-PC significa nuevos contextos
7
¿Qué está cambiando?
Mobivery
MOBIVERY
¿QUIÉNES SOMOS?
10
Personas → centrados exclusivamente en Movilidad+45
Aplicaciones Multiplataforma+250
Proyectos Corporativos+100
El Resultado = + 10.000.000 Descargas
Años → experiencia en Tecnologías Móviles, Tablets y Smartphones5
MOBIVERY
“El Grupo”
11
game studiosgame studiosgame studiosgame studios
game studios game studios
game studios game studios
Aplicaciones Corporativas
Aplicaciones Propias
Gestión y Dinamización Aplicaciones
Juegos Distribución on-line
Mobivery Mobiguo MALCOM Bravo Games
+100 proyectos corporativos
+250 aplicaciones multiplataforma
+10 M de descargas
#1 descargas +15 países
+60 aplicaciones propias
+5 M de descargas
Radares: 27 países, +500.000 descargas de pago
Chistes: en 8 idiomas, y más de 25 países
Algunos clientes Principales aplicaciones
Servicio en la nube para potenciar y dinamizar tu App.
• Gestión del contenido y la configuración
• Control y seguimiento estadístico: descargas y uso en tiempo real
• Gestión de publicidad
• Gold
• Fundada 2010
• Joint-Venture Genera Mobile, líder Mobile Content Distribution
• Touch Racing Nitro: Apple Top 10 Juegos worldwide 2010
Lanzamientos recientes
Touch Racing Nitro
MOBIVERY
Algunas ReferenciasApps para dispositivos móviles y tablets
12
Internas Externas
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#1 Best WorkPlaces 2011 y 2012
EL PROYECTO
@urbansensingurban-sensing.eu
• RESEARCH FOR THE BENEFIT OF SMEs PROGRAM (R4SME)
• PARTNERS:
- UNIVERSIDAD DE KOSICE
- IT4ALL
- T-CONNECT
- LUST
- ACCURAT
- MOBIVERY
• METODOLOGÍA DE TRABAJO
EL PROYECTO
• VISUALIZACIÓN DE BIG DATA_ REDES SOCIALES
- FOURSQUARE
- TUMBLR
- FLICKR
- PANORAMIO
- PATH
- ETC _ FUENTES DE DATOS OFICIALES_ RSS FEEDS (Cruce de datos)_ FUENTES DE DATOS CUSTOMIZADAS
EL PROYECTO
• CALIDAD DE LAS FUENTES DE DATOS:
- GEOLOCALIZACIÓN
- SEMÁNTICA
- IDIOMA
- WEB / MÓVIL
- IMAGEN / VIDEO
- HÁBITOS DE USO
EL PROYECTO
EL PROYECTO
EL PROYECTOBORDERLINE
EL PROYECTO
CRIMEBASE
• TIEMPO REAL?
- TIEMPO REAL
- ARQUITECTURA ESCALABLE
- VELOCIDAD DE PROCESAMIENTO DE LA PLATAFORMA
- FLEXIBILIDAD / CONECTIVIDAD
- DIMENSIÓN TEMPORAL
- DIMENSIÓN ESPACIAL- NUEVA YORK- LA HAYA- MILÁN- MADRID
EL PROYECTO
• SENTIMENT ANALYSIS
- IDIOMAS
- FILTROS PREDETERMINADOS (HASHTAGS, PALABRAS CLAVE, ETC)
- CLUSTER DE SENTIMIENTOS
- RECONOCIMIENTO DE SONIDOS / FORMAS / EXPRESIONES
EL PROYECTO
QUÉ HACE DIFERENTE A URBANSENSING?
SE BUSCA IMPLEMENTAR DE FORMA SIMULTÁNEA LAS 3 VARIABLES:
- VISUALIZACIÓN EN TIEMPO REAL- TIEMPO REAL- ANÁLISIS SENTIMENTAL / SEMÁNTICA
EL PROYECTO
MÁS ALLÁ DE URBANSENSING - SMART CITIES
SENSORIZACIÓN OBJETIVA
SENSORIZACIÓN SUBJETIVA
C/ Vilamarí, 50, 7º 08015 BarcelonaT +34 935 394 959
BARCELONA
MADRIDC/ Príncipe de Vergara 93, 1º AB28006 MadridT +34 914 151 706
SEVILLAAv. Reino Unido 1, 3ºJ 41012 SevillaT +34 954 234 806
www.mobivery.com