1st Annual Digital Business Summit ICEMD
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Transcript of 1st Annual Digital Business Summit ICEMD
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José Luis Ferrero Senior Manager Philips Ibérica eCommerce & Desarrollo de Negocio @Joseluisferrero
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La Economía Digital es en esencia “Economía” con…. Tecnología
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Cada cambio tecnológico ha provocado un cambio en la manera de vender
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¿Cuál ha sido la evolución?
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Fuente: elrastro.es
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El Comercio
Evolución No hay “commerce” Venta ambulante Tienda tradicional Grandes superficies Venta a distancia
Medios Lucha Carteles Prensa escrita Televisión Digitales
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¿Qué va a pasar con el
“commerce”?
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eCommerce es la principal oportunidad para las empresas con puntos de venta físicos y presencia local. Sólo lo lograremos si fidelizamos al consumidor, la clave está en las personas.
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Para lograrlo, prepárate. Vé donde se encuentran tus clientes (Marketplaces) Además, incorpora talento formado que trabaje en equipo con las personas que saben de tu Negocio.
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Como
Conclusión
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3 Retos Mantener tu negocio Ver el bosque detrás del árbol No recortar procesos clave
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3 Oportunidades El mercado está lleno de opciones Digitaliza los puntos de venta físicos Aprovecha los Marketplace
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3 Consejos Piensa a 3 años Toma acción hoy mismo Escucha al mercado
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Gracias y nos vemos en la
Economía Digital
José Luis Ferrero Senior Manager Philips Ibérica eCommerce & Desarrollo de Negocio @Joseluisferrero