234920929 Proyecto Bebida de Chia Final

7/25/2019 234920929 Proyecto Bebida de Chia Final

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UNIVERSIDAD NACIONAL DEL CENTRO DEL PER

FACULTAD DE INGENIERA EN INDUSTRIAS

ALIMENTARIAS

ESTUDIO DE MERCADO E INGENIERA PARA LA ELABORACIN DEBEBIDA NUTRACETICA A BASE DE CHIA CON FRUTAS NATURALES

CTEDRA:

FORMULACIN Y EVALUACIN DE PROYECTOS

CATEDRTICO:

MSc. CARLOS SEGUIL MIRONES

INTEGRANTES:

CALDERN ORDOEZ, Claudia

HUAROCC ALMINAGORDA, D!i"

SINCHE MENDOZA, Za#d!a

SEMESTRE:


3/36

$

HUANCAYO - PER

2014

CAPTULO I

ANTECEDENTES Y ORIGEN DEL PROYECTO

11 NOMBRE DEL PROYECTO

P!ducci%# d& '&'ida #u(!ac&)(ica d& c*+a Salvia hispnica)c# "a'! a -!u(a"

#a(u!al&".

12 PROBLEMTICA !UE SE PRETENDE RESOLVER

La 'laci%# d&l P&!) al i/ual 0u& 1uc*" (!" a+"&" "u-!& d& -&!1&dad&"

c1 la '&"idad, cl&"(&!l 2 (!i/lic3!id". E"(a" dlcia" "& *a# c#4&!(id (a#

c1u#&" (!& #"(!" 0u& "& *a d&"cuidad la !&4ci%# d& la" 1i"1a", la"

cual&" udi&!# "&! (!a(ada" c# u#a ali1(aci%# "aluda'l&. El !'l&1a !adica

la i#&5i"(cia d& ali1(" #u(!ac&)(ic" a!a !&/+1&" &"&c+-ic" (al&"

c1 la '&"idad, cl&"(&!l 2 (!i/lic3!id".

La !u&"(a d& &la'!a! u#a '&'ida a 'a"& d& c*+a c#(!i'u2& d& al/u#a 1a#&!a

la !&4ci%# d& dic*a" -&!1&dad&". E"(& !'l&1a d& 61'i( #aci#al u&d&

"&! c1'a(id 1&dia#(& la i#/&"(a d& !duc(" #a(u!al&", (al&" c1 la "&1illa

d& c*+a.

La c*+a u# !duc( d& ca di-u"i%# #u&"(!a !&/i%# &" u#a &5c&l(&

al(&!#a(i4a a!a &la'!a! "u'!duc(" c# ca!6c(&! #u(!ac&)(ic, c# &ll

i#c!&1(a! la !&"cia d& &"(& (i d& !duc(" &l 1&!cad lcal. Pa!a

!!ci#a! al c#"u1id! u#a /a11a d& al(&!#a(i4a" a!a la !&4ci%# d&

di"(i#(a" -&!1&dad&".

1" #USTIFICACIN


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El &1l& d& la" "&1illa" d& c*+a, a"+ c1 &l 7u/ d& l" -!u(" a!a &"(&

!2&c( 7u"(i-ica "u !&ali8aci%# 2a 0u& "& a!4&c*a la" !i&dad&" -u#ci#al&"

d& dic*a "&1illa 2 la" ca!ac(&!+"(ica" !/a#l3(ica" d& l" -!u(" !&"ul(a#d a"+u#a '&'ida #a(u!al 0u& # !duc& &-&c(" cla(&!al&" a la "alud.

Ac(ual1(& # &5i"(& di"#i'ilidad d& ali1(" #u(!ac&)(ic", a!a !&4i!

-&!1&dad&" c1 la '&"idad, cl&"(&!l 2 (!i/lic3!id", ! l 0u& &" #&c&"a!i

la &la'!aci%# d& u#a '&'ida d& c*+a c# "a'! a -!u(a" #a(u!al&"9 0u& !&(d&

a'a!ca! u# 1&!cad &5clu"i4 a!a c#"u1id!&" 0u& "& !&cua# ! &l

c#"u1 d& !duc(" di-&!ciad", #a(u!al&", c# !i&dad&" #u(!ac3u(ica"

0u& ad&16" d& #u(!i! 1&7!a la "alud d& la &!"#a.

La "&1illa d& c*ia &" i#"+ida l 0u& 7u"(i-ica la adici%# d& 7u/" a!a la

-!1ulaci%# d& la '&'ida 2a 0u& "& 'u"ca 0u& &l "a'! "&a a/!ada'l& 2 -a1ilia! al

cli(&. P! &"(a !a8%# "& &li/i% al 1a#/ 2 1a!acu26, -!u(" d& c#"u1

(!adici#al. ad&16" &"(a '&'ida u&d& "&! c#"u1ida cual0ui&! 11( d&

la 4ida c(idia#a, 1&7!a#d a"+ u#a i#/&"(a d& #u(!i(&" 0u& a2uda!6 a !&4i!

la" -&!1&dad&" 16" c1u#&". E"(& !2&c( di-u#di!6 &l c#"u1 2 la

!ducci%# d& la" "&1illa" d& c*+a, ad&16" d& i#-!1a! "'!& l" '&-ici" d&

&"(a.

14 ANTECEDENTE O ESTUDIOS

Hu&8, A. :;;


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CAPITULO II

ESTUDIO DE MERCADO

21 MERCADO TOTAL

La 'laci%# ((al a!a &l !2&c( &"(6 !&!&"(ada ! la 'laci%# d& l"

di"(!i(" d& Hua#ca2 2 &l Ta1' d& la !4i#cia d& Hua#ca2, d&a!(a1( d&

@u#+#, c# u# ((al d& :P2014=P2007(1+r )

n

El Ta1' >, ? > >:;B ;, ? >>< B

TOTAL :B - 25 $$2 Fu(& INEI :;;=

La &l&cci%# "& !&ali8% !0u& &" u# 1&!cad c1&(i(i4 & i#(&!&"ad c#"u1i! !duc(" ali1(ici" 0u& a2ud a di"1i#ui! "u -&!1&dad

dlcia, ! la 1a2! acc&"i'ilidad a la" 1a(&!ia" !i1a" u(ili8ada" &l

!duc(. Ta1'i3# !0u& &" u# 1&!cad d&l 61'i( 0u& #" !d&a, c&!ca#

al !2&c( d&l cual "& (i& i#-!1aci%#.

211 DETERMINACIN DEL TAMA6O DE MUESTRA

Pa!a c#(!a! &l (a1a d& la 1u&"(!a #&c&"a!ia a!a alica! #u&"(!a"

cu&"(a" u(ili8a1" la -%!1ula a!a la d&(&!1i#aci%# d&l (a1a d&


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1u&"(!a cua#d "& c#c& &l #)1&! d& ((al d& &l&1(" 0u& c#-!1a#

la 'laci%#, "id la -%!1ula

n=z

2p . q

e2

. (1)

D#d&

& &!!!

# (a1a d& 1u&"(!a

8 c#"(a#(& d& #i4&l d& c#-ia#8a >,= !'a'ilidad

0 !'a'ilidad d& -!aca"

Alica#d l" 4al!&" "& !c&d& a '(&! &l (a1a d& 1u&"(!a a cu&"(a!

u"a#d la" -!1ula" '(i3#d"& &l (a1a d& la 1u&"(!a. S& u"% u# &!!!

d&l


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L" d&"c!i(!&" 0u& &!1i(i&!# "&/1(a! &l 1&!cad -u&!#

& E8+)8 ' ?'&

La "&/1(aci%# "& !&ali8% d& acu&!d al &"(il d& 4ida d& la" &!"#a", a!a

&l !2&c( "& &li/i% a l" 1d&!#" c1!did" ! l" "-i"(icad",

1d&!#a" 2 !/!&"i"(a", 0ui&" (i 1a2! d&! ad0ui"i(i4 ! l 0u&

'u"ca# "i&1!& ad0ui!i! !duc(" d& calidad.

C%&'() 4: P)(,/&@ ' (8)/&8 8=/ 8+) ' ?'&

/ +)8 '8()8 T&3*) H%&/,&)

? d& &!"#a" &l 1&!cad

Md&!#" ,T!adici#al&" B,

TOTAL >;;,;;Fu(& Ela'!aci%# !ia

* E'&'8

P&!"#a" 1a2!&" d& >; a" *a"(a l" B a", 2a 0u& &"(a 'laci%#

&5i"(& 1a2! ca#(idad d& &!"#a" &!(&ci(&" a la 'laci%#&c#%1ica1(& ac(i4a PEA=, ! l cual (i 1a2! d&ci"i%# d& c1!a 2

1u&"(!a# 1a2! i#(&!3" (&1a" "'!& la "alud.

A"+ "& ll&/% a > &!"#a" "&/1(ada" a!a #u&"(! !2&c( d& u# ((al

d& B &!"#a" cu&"(ada". Pa!a &ll calcula!&1" &l !c(a7& d&

"&/1( 2 "(&!i!1(& &l 1&!cad (cial

Porcentaje segmentado=

657

331 x100=50,38

Mercado potencial=286552x 50,38=144365 personas

Mercado potencial=144365personas

2" MERCADO META


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Pa!a &l 1&!cad 1&(a "& (1% &l >:,;< ? d&l 1&!cad (cial, "id >

&!"#a". E"(& 4al! !c(ual !&!&"(a a la" ; &!"#a" i#(&!&"ada"

!&4i! la '&"idad, cl&"(&!l 2 (!i/lic3!id" d& la" > &!"#a" !&"ul(a#(&"d& la "&/1(aci%#. El !c(a7& "& (1% d&'id a 0u& # "& 4a a l/!a! la

c'&!(u!a d&l ((al d&l 1&!cad (cial ! (&! !duc(" "u"(i(u(".

24 LA DEMANDA DE BEBIDA DE CHIA

& DEMANDA 2014

S& *i8 u#a !&/!&"i%# li#&al d& l" da(" (!&4i"(ad" a#&5 =. Tid

a"+ c1 4a!ia'l& d&di(& la ca#(idad =, 2 c1 4a!ia'l&"i#d&di(&" &l !&ci P=, i#/!&" Y=, NK d& i#(&/!a#(&" N= 2 &l !&ci d&l

"u"(i(u( P"=. O'(id la -u#ci%# d&1a#da d& la" 4a!ia'l&" 1ci#ada",

"& 1ul(ilic ! l" !1&di" d& cada 4a!ia'l&.

Qd=1.140326042+0.257697149P+0.000179572Y+0.009324642N+0.026012516Ps

Qd=1.140326042+0.257697149 (8,56896552 )+0.000179572 (332,069 )+0.009324642 (4,

Qd=1,362botellas /persona /semana

Pa!a &l c6lcul d& la d&1a#da :;> "& c#"id&!% &l #)1&! d& &!"#a" d&l

"&/1( 2 a la" 0u& 4a1" a "a(i"-ac&! la #&c&"idad d&l ali1(

#u(!ac3u(ic, &" d&ci! d&l 1&!cad 1&(a 0u& &" > &!"#a".

Demanda2014=1,362 botellassemana x pers.x 17439pers . x 52semanasao

Demanda2014=2328botellas/ao

* DEMANDA PROYECTADA HASTA EL 201

D=D2014x (1+n)t(2)

D#d&


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Dt= Ca#(idad d&1a#dada &l &!id (

D0=

Ca#(idad d&1a#dada &l a 'a"&t= A" d&"u3" d&l a 'a"&

r= Fac(! 0u& /l'a l" d&(&!1i#a#(&" d& la 'laci%#, i#/!&" u

!&ci d& la d&1a#da

n=r+Px EP+Yx EY+Nx EN+PSx EPs (3)

D#d&

! c!&ci1i( 'laci#al

P (a"a d& ca1'i !&ci

Y (a"a d& ca1'i i#/!&"

N (a"a d& #)1&! d& i#(&/!a#(&"

P" (a"a d& ca1'i !&ci "u"(i(u(

EP , EY , EN , EPs Ela"(icidad&"

Sid ;, 2 >, la (a"a d& c!&ci1i( i#(&!c"al >:;;= d&

Hua#ca2 2 &l Ta1' !&"&c(i4a1(&, # &" &l !1&di #d&!ad d& la"

(a"a" c# !&laci%# d& la 'laci%# ((al d& cada di"(!i( d#d& "& d&(&!1i#%

0u& # &" i/ual a >,


10/36

n=0,0626

E#(#c&" "& !2&c(% la d&1a#da d&l c#"u1 d& '&'ida d& c*+a c#-!u(a".

C%&'() 5: D3&/'& (),&'& '+

,)/8%3) ' **'& ' ,& /

H%&/,&) + T&3*)

Fu(& Ela'!aci%# !ia

2$ ESTRUCTURA ECONMICA DEL MERCADO

El !2&c( (d!6 c1 &"(!uc(u!a la c1&(cia 1#li"(a, d&'id a 0u& la

'&'ida d& c*+a c# -!u(a" #a(u!al&" &" di-&!ciada c1a!aci%# a (!"

&5i"((&" &"(& !u'!, /!acia" a la" ca!ac(&!+"(ica" #u(!ici#al&" 0u& "&&. El

cual cla"i-ica a &"(a c1 '&'ida -u#ci#al u&"( 0u& !&duc&la '&"idad, &l

#i4&l d& cl&"(&!l 2 (!i/lic3!id" la "a#/!&.

E5i"(& u# /!a# !c(a7& d& &!"#a" i#(&!&"ada" !&4i! la" -&!1&dad&"

1ci#ada", a"i1i"1 &l 1&!cad *a2 4i/cia d& &1!&"a" d&"(i#ada" a

la !ducci%# d& '&'ida" 2a "&a# -u#ci#al&" #.

La i#(!ducci%# d& u#a #u&4a '&'ida al 1&!cad # &" u#a li1i(a#(&, la &5i"(cia

& i#-!1aci%# di"#i'l& ac&!ca d& la (&c#l/+a d& &la'!aci%# 2 (!" -ac(!&"

*ac& 0u& la 'a!!&!a i#/!&" "&a acc&"i'l&. D& i/ual -!1a la "alida &" -ac(i'l&,

! &7&1l la 1a0ui#a!ia & i#-!a&"(!uc(u!a u&d& "&! (!a#"-&!ida a (!a"

&1!&"a" d&l !u'!.

A6O DEMANDAPROYECTADA*)++&8&B > :B >::;> > >: > :;>< > B B;>

:;> > ;;


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25 ESTRATEGIA GLOBAL:

La &"(!a(&/ia &" ! di-&!ciaci%# !0u& la '&'ida d& c*+a &" )#ica c#

ca!6c(&! -u#ci#al d(! d&l 1&!cad &l&/id.

Al "&! #u(!ac&)(ic, &l !duc( !&4i& la '&"idad, #i4&l d& cl&"(&!l 2

(!i/lic3!id"9 '!i#da#d "a(i"-acci%# a l" c#"u1id!&". D&'id a &"(a"

ca!ac(&!+"(ica", &l !&ci &" "u&!i! c1a!aci%# a (!a" '&'ida"9 &" !

&ll 0u& "& d&"(i#a a a0u&ll" 0u& ll&4a# u# &"(il d& 4ida 1d&!#.

2 ESTRUCTURA MACROECONMICA

El P!duc( Q!u( I#(&!# PQI= d&l !i1&! (!i1&"(!& d& :;> c# #u&4 a 'a"&

:;;, 1u&"(!a 0u& la &c#1+a &!ua#a !&/i"(!% u# c!&ci1i( d& ,


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!2&c( 2a 0u& &5i"(& di"#i'ilidad d& di#&! a!a la ad0ui"ici%# d&

!duc(".

2 ESTRATEGIA COMERCIAL

21 PRODUCTO

& P()'%,) 8/,&+

QEQIDA DE CHIA CON SAQOR A FRUTAS

La -i'!a di&(a!+a d& la "&1illa d& c*+a !&"ul(a "&! u#a al(&!#a(i4a 4ali"a

0u& 1&7!a la -!1aci%# d&l 'l -&cal 2 la c!!&c(a &4acuaci%# d& la"*&c&", l cual a2uda a !&4i! la '&"idad, &l c6#c&! d& cl#, a"+ c1,

l" &l&4ad" #i4&l&" d& cl&"(&!l 2 /luc"a "a#/!&. Sal/ad, C&dill

2 Q&l(!6#, ".-.=

Ad&16" la "&1illa d& c*+a c#(i& u#a ca#(idad d& c1u&"(" c#

((& ac(i4idad a#(i5ida#(&, (!& l" 16" i1!(a#(&" "& cu(!a#

&l 6cid cl!/3#ic, &l 6cid ca-&+c, 1i!ic&(i#a, 0u&!c&(i#a 2 a&1-&!l.

La i1!(a#cia d& l" c1u&"(" a#(i5ida#(&" !adica "u !(&cci%#

-!(& a la 5idaci%# li+dica 0u& a-&c(a (a#( la calidad d& l" ali1("

c1 la "alud d& l" c#"u1id!&", c# &l "i'l& d&(&!i! d& la"

ca!ac(&!+"(ica" !/a#l3(ica", -u#ci#al&" 2 #u(!ici#al&". Gu(i3!!&8,

:;;=.

L" !&"ul(ad" c#(!ad" d& l" 6cid" /!a"" i#"a(u!ad" 4&!"a#

"'!& (!&" !i#cial1(& 1&/a = 6cid al-a li#l3#ic > // d&

"&1illa d& c*+a=, 1&/a = 6cid li#l3ic > // d& "&1illa d& c*+a=

2 1&/a = 6cid &!)cic ; // d& "&1illa d& c*+a=, "id &l 1&/a

&l d& 1a2! a'u#da#cia, l 0u& !&!&"(a u#a i1!(a#cia #u(!ici#al

d&"(aca'l& !0u& 3"(& a!(icia c1 !&cu!"! d& (!" 6cid" /!a""

&"cial&" 2 ad&16" da !i/ a ci&!(a" !"(a/la#di#a", l&uc(!i" 2

(!1'5a# c# ac(i4idad a#(ii#-la1a(!ia, a#(ica/ula#(&, a#(ia/!&/a#(&

2 4a"dila(ad!. Sil4&i!a, M#&!&, Mli#a ,:;;=.

* P()'%,) (&+


13/36

La '&'ida &" d& c#"u1 &!"#al 2 d& -!1a di!&c(a 2a 0u& # !&0ui&!&

d& !&a!aci%# al/u#a. P"&& d" "a'!&" di-&!(&" 1a#/ 2

1a!acu26= l" cual&" -a4!&c la &l&cci%# d&l c#"u1id!.

S+)&/:

S& *a c#"id&!ad &"(& a"&c( la !i/i#alidad 2 &l i1ac(

a(!ac(i4 a!a l" c#"u1id!&", "id &l "l/a# J?? 8&/)

'(;&K

D8


14/36

Fi/u!a NK : E(i0u&(a d& la '&'ida c*+a c# 1a#/ 2 1a!acu26Fu(& Ela'!aci%# !ia

M&(,&

La 1a!ca d& #u&"(! !duc( &" ZADU DRINS 0u& *ac&

!&-&!cia a la" i#icial&" d& la" !2&c(i"(a".


15/36

Fi/u!a NK Ma!ca d&l !duc(Fu(& Ela'!aci%# !ia

, P()'%,) &3+&')

D(! d& l" "&!4ici" 0u& "& '!i#da!6 a l" c#"u1id!&" d&l !duc( 2

a &!"#a" i#(&!&"ada" "# la" c*a!la" d& i#-!1aci%# #u(!ici#al ac&!ca

d& la c*+a, la -!1a d& i#clu"i%# "u di&(a dia!ia 2 c#ci1i( "'!&

l" ali1(" #u(!ac3u(ic". Dic*a" c*a!la" "&!6# '!i#dada" l"

lcal&" d& di"(!i'uci%#, c# u# (i&1 d& du!aci%# d& d" *!a" 2

!&ali8ada" 1"ual1(& ! &l !i1&! a d& i#iciaci%#..

22 PRECIO

Pa!a &"(a'l&c&! &l !&ci d&l !duc( "& u(ili8% &l !&"ul(ad d& la"

(!&4i"(a". V&! cuad! =.

C%&'() : P)(,/&@ ' (,)8 &(& +& **'& ' ,& /

+ '8() '+ T&3*) H%&/,&)

S. < S. S.>; T(al

Fa1ilia"

cu&"(ada"

: :B B< :

P!c(a7&?=

? : ? ; ? >;; ?

Fu(& Ela'!aci%# !ia

D&l cuad! a#(&!i! Pla8a V&a, Ca"a Su&ld 2 'd&/a" d& la 8#a "#&l&/ida" a!a la c1&!ciali8aci%# d&l !duc(.

24 PROMOCIN

Pa!a d&! i#"&!(a! &l #u&4 !duc( &l 1&!cad "& !&ali8a!6 -&!(a" !la#8a1i( a/!&/a#d u# :; ? adici#al d& !duc( (da" "u"

!&"(aci#&". A"+ c1 (a1'i3# "& c#"id&!a l" "i/ui(&" 1&di"

u'lici(a!i"

La (!a#"1i"i%# 1a"i4a "&!6 ! !adi RPP NOTICIAS l"

*!a!i" d& ;;; a1.


17/36

V+a i#(&!#&( S& c!&a!6 u#a 6/i#a Fac&' a!a !/!a1a!

&did" l+#&a, a"i1i"1 *ac&! u'licaci#&" ! Ti((&! a!a la

di-u"i%# d&l !duc(.

CAPITULO III

ESTUDIO TCNICO

"1 LOCALIACIN DE LA PLANTA:

Pa!a la lcali8aci%# d& la la#(a "& &4alu% di-&!(&" -ac(!&" l" cual&"

d&(&!1i#a!a# la u'icaci%# c# 1&7!&" u#(a7&" 0u& alca#c la "i/ui(&

&4aluaci%# d& -ac(!&"

"11 ANLISIS DE LOS FACTORES DE LOCALIACIN

& S%3/8() ' 3&(& (3&:la c#"id&!aci%# d& &"(& -ac(! "& d&'&

a la !&ducci%# d& /a"(" ! (!a#"!(& 2 al1aca7&, ! l cual "&

&l&/i!6 la u'icaci%# 0u& (/a 1a2! di"#i'ilidad d& 1a(&!ia !i1a.

* S%3/8() ' &%& '8&:&l a/ua &" c#"id&!ada a!(& d& la

1a(&!ia !i1a &l !c&", !a8%# ! la cual &l acc&" a la 1i"1a "&!6

ca#(idad 2 calidad.

, S%3/8() ' /(& +Q,(,& ,)3*%8*+: la di"#i'ilidad d&

&"(& "&!4ici &" d& 4i(al i1!(a#cia a!a &l -u#ci#a1i( d& la"

1a0ui#a!ia" a u(ili8a! (!& (!".

' D8)/*+'&' ' 3&/) ' )*(& "& c#"id&!a!6 la di"#i'ilidad d&

1a# d& '!a c&!ca#a al c(! d& (!a'a7 2 (a1'i3# la" -acilidad&"a!a &l &!"#al (3c#ic d& la la#(a.


18/36

T(&/8)(: &l &"(ad d& la" ca!!&(&!a" 2 4+a" d&'&!6# "&! la"

ad&cuada" (a#( a!a &l (!a"lad d&l !duc(, (!a"lad d& 1a0ui#a!ia,

acc&" a!a l" (!a'a7ad!&".

> T((/)8: lu/a! d#d& &5i"( 6!&a" d#d& "& u&d& *ac&! la

c#"(!ucci%# d& la la#(a.

L8 (+&3/)8 >8,&+8: &5i"( '&-ici" cua#( a l&2&" 2

!&/la1(" cada 1u#icii a!a l" &1!&"a!i" 0u& d&"&

i#4&!(i!.

"12 ELECCIN DE LA ALTERNATIVA OPTIMA DE LOCALIACIN

& M&,() +),&+9&,./: P&!), !&/i%# @u#+#

* M,() +),&+9&,./: U#a 4&8 d&-i#ida la 8#a d& lcali8aci%#

d&(&!1i#a!&1" &l (&!! c#4i(& a!a la u'icaci%# d&-i#i(i4a d&l

!2&c(, "& u(ili8% &l 13(d d& !a#i#/ d& -ac(!&".

E# &l cuad! #u&4& "& !d% d& acu&!d al /!ad d& #d&!aci%#,

d#d& &l 1a2! 4al! -u& d& 4&i#(ic* ! ci( 0u& c!!&"#di% a la

1a(&!ia !i1a.

C%&'() : P)/'(&,./ ' >&,)(8

Fac(!&" A Q C D E F G c#(&

P#d&!aci%#?=

A. Ma(&!ia

!i1a

> > > > > > 28.5

7

: > > > > B 23.81

:

C. E#&!/+a&l3c(!ica

; ; > > ; > 14.29

>

D. Ma# d&'!a

; ; ; > > > 14.29

>

E. T!a#"!(& ; ; ; ; > > : 9.52 >;F. T&!! ; ; > ; ; ; > 4.76 BG. L&2&" 2

!&/la1("; ; ; ; ; > >

4.76B

100.00

>;;


19/36

Fu(& Ela'!aci%# !ia

MTODO RANING DE FACTORES:

E"(& 13(d id(i-ica!a -!1a 16" &"&c+-ica l" !i#cial&"

-ac(!&" d& lcali8aci%# d(! d&l d&a!(a1( d& @u#+#, (id (!&"

di"(!i(" a!a "u lcali8aci%#.

Al(&!#a(i4a A C#c&ci%# C= "&c(! a/!i#du"(!ial.

Al(&!#a(i4a Q O!c(u#a O= di"#i'ilidad d& (&!!".

Al(&!#a(i4a C El Ta1' T= acc&"i'ilidad a 1&di" d&(!a#"!(& 2 c1u#icaci%#.

E# &l cuad! di&8 "& 1u&"(!a &l u#(a7& 0u& "& da!6 a la" (!&" al(&!#a(i4a"

!u&"(a" 2 &l cuad! #c& 1u&"(!a l" !&"ul(ad" '(id" al cali-ica!

C%&'() 10: E8,&+& ' ,&+>,&,./ &(& +& ,&+>,&,./

' +&8 &+(/&?&8

Fu(& Ela'!aci%# !ia

C%&'() 11: C&+>,&,./ ' +&8 )/'(&,)/8

A(!i'u( d& -ac(! Pu#(a7&

Mal :

R&/ula!

Qu

Mu2 'u ;


20/36

Fu(& Ela'!aci%# !ia

D& la" cali-icaci#&" '(ida" a!a l" di-&!(&" di"(!i(", "& '"&!4a 0u&

O!c(u#a &" &l di"(!i( 0u& '(i& &l 1a2! u#(a7& !&"ul(a#d la 8#a d&

u'icaci%# d#d& "& i#"(ala!6 la la#(a d& !ducci%#.

"2 TAMA6O O CAPACIDAD DE PLANTA

Pa!a d&(&!1i#a! &l (a1a %(i1 d& la la#(a a!a &l !2&c( "& &4al)a# la"

4a!ia'l&" &c#%1ica" 2 (3c#ica" la" cual&" c#dici#a# &l (a1a d& la#(a, a

c#(i#uaci%# l" -ac(!&"

"21 R+&,./ T&3&B. Pa!a l cual

&l (a1a d& !ducci%# &" d& la(a" al d+a &0ui4al(& a >;>< L

dia!i".

"22 R+&,./ T&3&; 8 8 6 80 80 60

F. T&!! B 6 8 4 30 40 20). L&2&" 2!&/la1("

B 8 6 6 40 30 30

TOTAL 52 54 42 74

2

790 62

6


21/36

la (&c#l/+a i#(&!1&dia c# u" d& 1a# d& '!a a!a la" &(aa" d&

"&l&cci%#, la4ad 2 d&"i#-&cci%#, c!(ad 2 &lad d& la" -!u(a".

A"i1i"1 la di"#i'ilidad d& &"(" &0ui" # &" u# li1i(a#(&, 2a 0u&

#u&"(!a !&/i%# &5i"( &1!&"a" d&dicada" al di"& 2 -a'!icaci%# d&

1a0ui#a!ia" a!a la i#du"(!ia a/!ali1(a!ia c1 @ARCOM 2 Vulca#.

"2" R+&,./ T&3&B.

R&0ui!i3#d"& a!a &"(a !ducci%# u# 6!&a d& d"ci(" 1&(!"

cuad!ad".

"" INGENIERA DEL PROYECTO


22/36

""1 D8,(,./ '+ (),8) /'%8(&+

& A+3&,/&3/) ' +& M&(& P(3& La" 1a(&!ia" !i1a" &

i#"u1", (!a" "u ad0ui"ici%#, ll&/a# a la la#(a !c&"ad!a, "&

d&"ca!/a# 2 "& al1aca# c#dici#&" ad&cuada" a!a "u

"(&!i! u(ili8aci%#.

* S&+& ' P(),8&3/) La "ala &"(a!6 di"(!i'uida la" "i/ui(&"

8#a" !&c&ci%# d& 1a(&!ia !i1a, &"ad, "&l&cci%#, la4ad 2

d&"i#-&cci%#, c!(ad, ul&ad d& la -!u(a, 1&8clad 2 a"(&u!i8ad

-i#al1(& 8#a d& a"ad.

, A+3&,/&3/) ' +)8 P()'%,) F/&+8 La" '&'ida" d& C*ia

&"(a!6# al1acad" a (&1&!a(u!a a1'i(&.

""2 D8,(,./ '+ D&(&3& ' F+%@) B&+&/, ' M&(&

A c#(i#uaci%# "& d&"c!i'i!6# la" &!aci#&" d&l !c&" !duc(i4 d& la

'&'ida d& c*+a c# -!u(a".

a. RECEPCIN DE MATERIA PRIMA la" -!u(a" 2 la" "&1illa" "&!6#aciada" !&4ia i#"&cci%# d& l" !&0u&!i1i(" (3c#ic".

'. SELECCIN:"& !c&d& a cla"i-ica! la 1a(&!ia 0u& cu1l& c# la"

c#dici#&" a!a "u !c&".

c. LAVADO Y DESINFECCION: S& ll&4a!6 a ca' u# la4ad d& cada u#a

d& la" -!u(a" ! 1&di d& "u""i%# a/ua c# *icl!i( d&

"di :;; 1, c# &l -i# d& !&duci! la ca!/a 1ic!'ia#a.

d. PULPEADO a!a &"(a &!aci%# "& *a!6 u" d& u#a licuad!a

i#du"(!ial, d& 1d 0u& la 1a(&!ia "& !&du8ca a u# (a1a 1! 2

*1/3#& l 0u& &!1i(i!6 "&a!a! &l 7u/ d& la ula.

&. FILTRADO S& !c&d&!6 a "&a!a! &l 7u/ d& la ula *acid u"

d& u#a 1alla 1&(6lica.

-. MECLADO S& adici#a!6 &l 7u/ d& -!u(a !!ci%# a/ua

7u/ d& >. S& a/!&/a!a "&1illa" d& c*+a d& >,; ? / ! la(a=


23/36


24/36

FIGURA NJ. DIAGRAMA DE FLU@O QEQIDA DE CHIA CON FRUTAS

C%&'() 12: *&+&/, ' 3&(& &(& **'& ' ,&

OPERACIN

ENTRA

*+SALE*+

SI)UE ENPROCESO*+

RENDIMIENTO,

RECEPCION DELA FRUTA 100/00 0

100/00 100/00

SELECCIN 100/00 7/50 92/5 92/50

LAADO 92/50 - 92/5 100/00

CORTADO 92/50 9/25 83/25 90/00

PULPEADO 83/25 - 83/25 100/00

FILTRADO 83/25 12/48 70/77 85/00

ADICIN DEIN)REDIENTES

A!$ 40/89 - 111/66 -

H ,B ,


25/36

A+ 281/51 393/17 -

C 3/93 - -

B%'#"# (%(# 0/19 - 397/29 -

ESTANDARIADO 397/29 -

397/29 100/00

PASTEURIADO 397/29 0/79 396/51 99/80

ENASADO 396/51 - 138/96 100/00

ENFRIADO 138/96 - 138/96 100/00

ETIUETADO 138/96 - 138/96 100/00

ALMACENADO 138/96 - 138/96 100/00

FUENTE Ela'!aci%# !ia

R/'3/) '+ (),8) ()'%,?): >,/ TQ,/,): >;;>

"" RE!UERIMIENTOS E INSTALACIONES E!UIPOS INSUMOS MANO DE

OBRA Y OTROS

""1 C&(&,(8,&8 >8,&8 '+ (),)

a. T((/): El (&!! a!a la i#"(alaci%# d& la la#(a, "&!6 c#"(!uid

&l di"(!i( d& O!c(u#a. El (&!! (d!6 :;; 1: d& l" cual&" >;;

1:"&!6 6!&a c#"(!uida u(ili8ada a!a &l !c&" d&l !duc(.

""2 E%)8

C%&'() 1": L)8 %)8 3&%/&(&8 % 8 %+9&(;/

MAUINARIA COSTO APRO$.

S.=

CANTIDA

D

TOTAL

S.=Fa7a (!a#"!(ad!a > B;; : ;;;Ti#a d& ac&!

i#5ida'l&

;;

M&"a d& ac&!i#5ida'l&

B; : ;;


26/36

Licuad!a i#du"(!ial ;;; > ;;;Ma!1i(a ; > ;E#4a"ad!a 2

"&llad!a d& la(a"

>< ;;; > >< ;;;

TOTAL BFUENTE Ela'!aci%# !ia

L" 1a(&!ial&"

@a4a" d& l6"(ic, ca7a" d& ca!(%#, a"&" d& *7ala(a" c# "u"

!&"&c(i4a" (aa", &(i0u&(a", a/i(ad! (!& (!".

I#"u1"

Wcid c+(!ic, a/ua, a8)ca!, 'a( d& "di, 'ica!'#a( d&

"di, *icl!i( d& "di.

"42 P(8)/&+

C%&'() 14: R%(3/)8 ' (8)/&+

CARGO NJ DEPERSONAS

@&-& d& !ducci%# >

O'!&!"

Sil4&i!a, M., M#&!&, S., Mli#a,Q. :;;=. Ali1(" -u#ci#al&" 2 #u(!ici%#

%(i1a. !evista Espa"ola de Salud #$blica, E"aa.Vl. , . >

>.

Su&!i#(dcia d& Qa#ca, S&/u!" 2 AFP. *((."'"./'.&

ANEOS

ANEO 1: D(3/&,./ ' +& '3&/'&:

Pa!a la d&(&!1i#aci%# d& la d&1a#da di"#i'l& "& u(ili8% l" da(" d& la"

(!&4i"(a" !&ali8ada" l" di"(!i(" d& Hua#ca2 2 Ta1'.

C%&'() 1: R8%+&')8 ' +&8 /(?8&8 & +&8 $ >&3+&8 /(?8&8

'8%8&8 & ,)/8%3( + ()'%,) ()%8)

,&/'&' ! (,) /(8) Y

N7 '

/(&/8

(,) '+

8%8%)% 3&' %'

% < 3' * + < +' %%% < 3'' , + >; ' , % ' %+ % < +' 3

+ 3' 3 % < +&'

+ < 3+' % < +'' 3 *
http://www.redalyc.org/pdf/724/72411971005.pdfhttp://www.sbs.gob.pe/http://www.redalyc.org/pdf/724/72411971005.pdfhttp://www.sbs.gob.pe/


30/36

% < +&' & + < 3+' *

% < ++'

3 >; ' %+ + 3,' * %%+ 3' 3 & % < '' 3 %' % '' * * + 3+' *

+ >; '' + %' % < 3&' + % 3' 3 %+ % < 3'' 3 * % 3&' %' + '' %' % < +' * % 3'' + + < 3+' 3 & + 3+' % >; 3' %' % 3'' % '' %'

% < 3'' * + < ++' * % 3+' %' %+ % < +' 3 % < +'' % < %&' * % < +' %% + 3'' * & % 3' %' + < 3&' & %%

% 3'' * % < +' %+ % '' & + 3'' %'% < 3'' %'

% < 3'' , % < +' 3+ 3' * + '' %'% 3' * 3

% < 3&' +% '' * 3


31/36

% < 3'' 3 + 3'' 3 %'% < 3&' , *

>.:;Va!ia'l& Y ;.;;;>B:Va!ia'l& N ;.;;::

Va!ia'l& P" ;.;:;>:B>


32/36

E+&8,'&' /(8) EY

EP=

0.000179572YQD =

0.0001332.0691.362068966 =0.0437

E+&8,'&' /=3() ' /(&/8 EN7

EP=0.009324642 N

QD=0.00934.81034483

1.362068966=0.0329

E+&8,'&' (,) 8%8%) EP8

EP=0.026012516Ps

QD=0.02607.293103448

1.362068966=0.1392

ANEO ": C;+,%+) ' &8& ' ,&3*) '+ (,):

S& '(i& d&l !1&di d&l &l +#dic& d& !&ci al c#"u1id! IPC ?=, !

cada a d&l cuad! .

C%&'() ": V&(&,./ ' +)8 /',8 ' (,) '+ ,)/8%3')(

A6O INDICE DE PRECIO ALCONSUMIDOR IPC

IPC PROMEDIO

2000 . :.

2001 >.200" :.:2004 .200$ >.:2005 :200 >..B2011 .2012 .201" :.

FUENTE:SUNAT :;>=


33/36

ANEO 4: C;+,%+) ' &8& ' ,&3*) '+ /(8):

D& l" da(" 1"(!ad" &l cuad! , "& d&(&!1i#a la (a"a d& c!&ci1i(

d& la !&1u#&!aci%# 1+#i1a 4i(al RMV=, ! l 0u& "& calcula ! cada

&!id 2 "(&!i!1(& &l !1&di.

C%&'() 4: I/,(3/) ' +& (3%/(&,./ 3/3& ?&+ 3/8%&+

VINGECIA REMUERACINMNIMA VITAL

3/8%&+

:;>

(M!"#t#ra

M!base)

(periodo1)x 100

:;;; :;; S. >;:;; :;;B S. ; :.::;; :;;< S. B; :.B;>>:;;< :;>; S. BB; >.::;B:;>; :;>> S. B.:;>> :;>: S. B . S. B; .B>=

E#(#c&" &l !1&di &" .>: ?

ANEO $: C;+,%+) ' &8& ' )/'(&'& ' ,&3*) ' /=3() ' /(&/8

Pa!a &ll "& 1u&"(!a &l cuad! B, d& d#d& "& #d&!a la (a"a d&

c!&ci1i( !&"&c( al #)1&! d& &!"#a" d& l" di-&!(&" di"(!i(".

C%&'() $: I/,(3/) ' +& (3%/(&,./ 3/3& ?&+ 3/8%&+

Di"(!i("d& la !4.

d&Hua#ca2

N)1&!d&

&!"#a" :;;=

Ta"a d&c!&ci1i(i#(&!c"al>:;;

P'laci%# :;>P2014=P2007(1+r )

n

El Ta1' >, ? > >:;B ;, ? >>< B

TOTAL :B - 25 $$2 F%/:INEI :;;=

(146847x 1,94 )+(112054x 0,81 )258901 =1.45


34/36

ANEO 5: P(3(& /(?8& (&+9&'&


35/36

ANEO : S%/'& /(?8& (&+9&'&


36/36

ENTREVISTA

Estamos interesados en conocer su opinin/ por favor 0sera tan amable de contestarel siguiente cuestionario1 2a encuesta dura aproimadamente %' minutos/ gracias.

1 Di"(!i( d#d& "& !&ali8a la cu&"(a Hua#ca2 Ta1'

Di!&cci%#.

2 [A la "&1a#a cua#( d& di#&! d&"(i#a a la c1!a d& ali1("\

S. Nu&4" "l&""&1a#al&".

" Si "& la#8a al 1&!cad, u#a '&'ida a 'a"& d& c*+a "&1illa" di1i#u(a" d& cl!"cu!=, 2 l" '&-ici" d&l !duc( c#(!i'u2 a !&/ula! la ca/ulaci%# d& la"a#/!&, c3lula" d& la i&l. Ad&16" &l c#(id d& u#a la!/a cada d&a1i#6cid" !&duc &l cl&"(&!l &/ad a la" a!(&!ia". [C#"u1i!+a &"(&!duc(\

S+ N

4 [u3 !&ci a/a!+a ! la '&'ida d& c*+a !&"(aci%# &!"#al d& ;;1L\

< "l&" "l&" >; "l&"

$ [Cu6#( c#"u1i!+a a la "&1a#a al !&ci d& 2 c# la ca#(idad i#dicada\

U#idad d& a"& "&1a#a

5 [C# 0u& (! !duc( !&&1la8a!+a a la '&'ida d& c*+a\ [Cu6#( l& cu&"(a\

Nu&4" "l&"

[u3 !&"(aci%# (& /u"(a!+a a!a &"(a '&'ida\

La(a T&(!a ac Vid!i Pl6"(ic

[D%#d& !&ali8a "u" c1!a" d& ali1(" c# 1a2! -!&cucia\

M&!cad d& la 8#a Qd&/a Su&!1&!cad

[C%1 Ud. "& (&!a d& l" a#u#ci" u'lici(a!i" d& l" !duc(" 0u& c#"u1&\

Radi T&l&4i"i%# I#(&!#&( Pa#&l&" Pu'lici(a!i"

234920929 Proyecto Bebida de Chia Final

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