4 Ejes del Marketing Online Efectivo
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domestika.com
Estrategias de marketing online efectivopara la PYME
Cámara de Comercio Ferrol: 6 Octubre 2009
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domestika.com
Soy Wences G. de Domestika
•Ayudar a la PYME a hacer crecer su negocio
•Ofrecemos soluciones integrales de diseño web y marketing online
•Comunidad de Diseño y Comunicación Visual
•5 años, 100 profesionales, 10.000 clientes, 22.000 usuarios
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domestika.com
1. Obtener tráfico2. Convertir, persuadir3. Medir, optimizar4. Escuchar, participar
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domestika.com
Obtener tráfico: Posicionamiento Buscadores
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domestika.com
Obtener tráfico: Publicidad Buscadores
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domestika.com
Obtener tráfico: Directorios
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Obtener tráfico: Generar buen contenido
http://blog.securibath.com
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domestika.com
Obtener tráfico: Integrar Off y Online
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Obtener tráfico: Acuerdos
http://www.caprichosdecocina.com
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Obtener tráfico: Participar en Foros
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domestika.com
Obtener tráfico: Otros!!!
•Comunicación 4º eje•Afiliación•Concursos•Crea herramientas gratis•Etc.
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domestika.com
1. Obtener tráfico2. Convertir, persuadir3. Medir, optimizar4. Escuchar, participar
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domestika.com
Convertir, persuadir
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domestika.com
“Por cada 80 $ destinados a obtener tráfico, sólo 1 se utiliza en convertir”
Fuente: Omniture
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domestika.com
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PYME Turística Online
Fuente: MarketingExperiments
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domestika.com
PYME Turística Online
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domestika.com
1. Obtener tráfico2. Convertir, persuadir3. Medir, optimizar4. Escuchar, participar
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domestika.com
Medir,optimizar
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domestika.com
1. Obtener tráfico2. Convertir, persuadir3. Medir, optimizar4. Escuchar, participar
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domestika.com
Escuchar, participar
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domestika.com
•Monitoriza
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domestika.com
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2.706 fotos de usuarios
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http://www.theworkshopflores.com
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domestika.com
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domestika.com
Tipologías
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Empresa de productos y servicios
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domestika.com
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domestika.com
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Comercio electrónico
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Productos o servicios de nicho, altamente especializados, baja demanda
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Contenidos, divulgativo, informativo.
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domestika.com
Más recursos:
•Informe de Marketing http://www.vexlan.com/•Blogs de Domestika y Vexlanhttp://blog.domestika.com y http://blog.vexlan.com•En Twitterhttp://twitter.com/domestikahttp://twitter.com/wencesg•Comunidadhttp://www.domestika.org