Alan Herrick Opening Presentation at SapientNitro iEX 2011

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    COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1

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    1. CONVERGENCE

    2. BRAND AND BRAND DELIVERY

    3. COLLABORATION

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    The Old World

    BRICK &

    MORTAR

    TRADITIONAL

    MARKETING

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    The Dawn

    eCOMMERCEBRICK &

    MORTAR

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    DIGITAL

    MARKETING

    Beginnings of Convergence

    eCOMMERCEBRICK &

    MORTAR

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    DIGITALMARKETING

    Massively Connected

    eCOMMERCEBRICK &

    MORTAR

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    The convergence of communications and commerce

    Always connected, always on Mobile device proliferation with

    consumers and bandwidth expansion have broken down barriers

    around how, when and where we act, interact and transact

    Organizational designs not well equipped to handle connected,

    always on consumer

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    3 Questions

    What is the role of digital in my strategy?

    What is the future of television in a fully digital world?

    How do I organize to create compelling experiences and drive sales?

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    SALES SERVICES

    IT

    COMMUNICATIONS

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    Creating and Satisfying Demandin the same Environment: Tesco

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    Creating and Satisfying Demandin the same Environment: Unilever Share Happy

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    Creating and Satisfying Demandin the same Environment: Ladbrokes

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    The convergence of Communications and Commerce is creating

    opportunities to create differentiated experiences that deliver on

    brand values

    The idea of Brand and Brand Delivery - the ability to execute a highly

    connected experience relies on your ability to align a state of the artIT capability Organizational structures will take time to evolve, success is dependent

    on cross-functional collaboration

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    For all videos of presentations, keynotes and panel discussions please visit SapientNitros youtube channel:http://www.youtube.com/user/SapientNitro

    Thank you.