THRIVE IN WATERLOOTHRIVE IN WATERLOOBE 606—Entrepreneurship & Innovation

Presented by: Xinyue Zhang; Dan Wang; Guillermo Rodriguez1

Opportunity Assessment Report

THRIVE IN WATERLOO-An organization making use of different social media, such as WeChat and Facebook organizes and coordinates online sharing events, including talk, speech, information session and seminar

-All online events are free entrance

-Allowing students at the University are able to obtain the knowledge and receive information at anytime anywhere

-Aims to help UW students Thrive, not only Survive in Waterloo!

What is Thrive in Waterloo

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Peer at UWUpper Years UW students

Professionals Professionals from different fields, for example, professors or staff members from different offices i.e. CECA, Writing Center, SSO

AlumniWith different achievements(academically, professionally, socially) 4

Data

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Please insert title herePlease add the title here illustrated text

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Content1

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Value Proposition

Future Improvements

Industry Environment Analysis

Interviews

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Value Proposition

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Value Proposition

Utilizing social media (WeChat) organizing and coordinating online events about topics that enrich UW students, led by recognized and important speakers to break the limitations of time and location

Thrive in Waterloo

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Industry Environment Analysis

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Industry Analysis

15 similar organizations E-learning Platforms

Webinars

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1. Education is shifting from traditional channels to the internet

2. Individuals now feel a need to share content with the massive audiences

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Interviews -Methodology -Interview Results

Interviewee Resources

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Interview Questions

1. Should Thrive in Waterloo expend into non WeChat users? (positioning)2. What should Thrive in Waterloo do to increase the core competitiveness? 3. What kind of current school resources can be utilized? And how? 4. Since we are volunteer-based (social venture) organization now, how should we maximize the benefit of human resource management? 5. Should Thrive in Waterloo transfer into profit model, or keep social venture? If the answer is yes, how to realize it? 6. What kind of negotiation skills we can develop in order to invite high-quality guest speakers? 7. How should we expand to main stream market through the use of social media such as Facebook ? Where and what should we do to start?8. Suggestions about future development of Thrive in Waterloo.

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Nada BasirAssistant professor of

Cornard Business School

Tania Del MattoExecutive Director at My Sustainable

Canada/ GreenHouse

Director

Financial sustainability

“Even though you are a social venture organization, you should think about possible revenue model to support your daily operation to achieve the goal of financial sustainability”.

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Strategies

External funding (short-term)1

Fundraising campaign targeted to individuals (short-term)2

Charge fees for the events (long-term)3

Sponsorship from guest speakers (long-term)4

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Rachel HuangTalent and Start-up

Service Group Manager at

Communitech

Positioning

“Reconsidering about your targeted audience, who you want to serve, and then figure out their pain points. You can totally focus on serving specific groups, not necessary to expend to a larger group”.

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Strategies

Wechat FacebookCarry out a trial:First English online sharing eventOn Dec 4th:Topic: EntrepreneurshipGuest speakers: Margaret and Rachel

Investigate the “pain points” of non WeChat users

Positioning18

Peter CarrProfessor of

Cornard Business School

Social media marketing

“Always think from the perspective of your audience. Is that the really cool thing that you have to see”

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Strategies

Social Media Marketing

Make Records Record/document events, so it can be available for future promotion for TIW and also for the speakers

Ensure the Quality of Content make the event cool, not the image that "come to this event because I'm

stupid".

Utilize Other Social Media Groups

Use tunnel from other Facebook pages or groups

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Other Suggestions

Human Recourse Management -Old member -New member-Low cost high value.

Negotiation SkillsWin-win Strategy

UW fame

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Increasing Accessible Channels

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Strategies:Website: http://thriveinwaterloo.wix.com/thrive-in-waterlooWeChat: uwthrive Facebook: Thrive in Waterloo Follow

us !!!

THANK YOUTHANK YOU

Xinyue Zhang; Dan Wang; Guillermo RodriguezXinyue Zhang; Dan Wang; Guillermo Rodriguez23