CADBURY Presentation
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Transcript of CADBURY Presentation
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Jojo JamesMBA165041
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Established in the year 1824 British multinational company Founded by John Cadbury Presence in seven continents Net income of 447,545,760 pounds Wholly owned by Mondelez International Irene Rosenfed , Chairman & CEO
COMPANY PROFILE
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HISTORY In 1861, Richard & George take
charge. 1866, An innovative processing
is introduced. 1875, first milk chocolate bar. 1875, first Easter Egg 1878, new plant in Bournville. 1897,cadbury milk chocolate is
launched 1900, outdoor & press
advertising.
1905,Cadburry diary Milk is launched.
1908, Bournville cocoa chocolate. 1928, ‘glass & half’ symbol
introduced. 1985, Cadbury boost launched. 2008, cadbury cocoa partnership
launched. 2010, Kraft acquires. 2015, celebrates 25 years.
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Chocolate segment Dairy Milk Bournville Five star Perk Eclairs Gems Biscuits Oreo Cadbury Bournvita
Products in the Marketing
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Best cocoa from Ghana
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Based on quality Premium brand Target segment Geographical location
Pricing
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Company C& F agent
Distributors
Retailers
Consumers
Distribution in the marketing mix
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Product segmentation Pricing Target segments Quality Premium brand Positioning Advertisement
How Cadbury influence people?
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Don’t buy a Bournville but earn it !
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ATL marketing BTL marketing
Promotion
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https.//www.cadbury.co.uk https.//www.marketing91.com
References
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Thank You