Charla santiago social media 2013
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![Page 1: Charla santiago social media 2013](https://reader038.fdocuments.co/reader038/viewer/2022110115/54956ad4b47959384d8b4ced/html5/thumbnails/1.jpg)
viernes, 19 de abril de 13
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Gracias
viernes, 19 de abril de 13
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¿A qué me invitaron?
viernes, 19 de abril de 13
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¿Qué hacer con los Múltiples timelines?
1.-
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viernes, 19 de abril de 13
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Múltiples timelines
viernes, 19 de abril de 13
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Múltiples timelines
viernes, 19 de abril de 13
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Múltiples timelines
viernes, 19 de abril de 13
![Page 9: Charla santiago social media 2013](https://reader038.fdocuments.co/reader038/viewer/2022110115/54956ad4b47959384d8b4ced/html5/thumbnails/9.jpg)
Múltiples timelines
viernes, 19 de abril de 13
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Múltiples timelines
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Multifeed.
viernes, 19 de abril de 13
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Dos Desafíos:
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1.- ¿Cómo gestionar todos los timelines?
Dos Desafíos:
viernes, 19 de abril de 13
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1.- ¿Cómo gestionar todos los timelines?
2.- Cómo construir un relato consistente?
Dos Desafíos:
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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This is real advertising
viernes, 19 de abril de 13
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El alcance y la interaccióntienen su precio
2.-
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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El alcance y la interaccióntienen su precio
viernes, 19 de abril de 13
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16% + $ = 75%
3% + $ = 80%
El alcance y la interaccióntienen su precio
viernes, 19 de abril de 13
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Qué pasaría si un día?
viernes, 19 de abril de 13
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Qué pasaría si un día?
viernes, 19 de abril de 13
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Lo digital NO es barato
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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Además...
viernes, 19 de abril de 13
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El buen contenido es el REY y cuesta $$
viernes, 19 de abril de 13
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Las ideas buenas son caras y las baratas están todas hechas.
@wickyalice
viernes, 19 de abril de 13
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La deuda con Foursquare
3.-
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La deuda con Foursquare
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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La deuda con Foursquare
• Cuándo vamos a atender a clientes en los venues de la marcas.?
• Cómo se gestiona en tiempo real la actividad en FSQ.?
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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Jueguification
4.-
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viernes, 19 de abril de 13
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Jueguification
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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Jueguification
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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¿A quién le hablamos?
5.-
viernes, 19 de abril de 13
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A quién le hablas?
•Cómo se alínea el discurso masivo con el digital?
viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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La hiperconectividad no es exclusiva de
los jóvenes
6.-
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viernes, 19 de abril de 13
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Real Time Marketing
7.-
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Marketing en Tiempo Real
7.-
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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viernes, 19 de abril de 13
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RTM v/s Oportunismo
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viernes, 19 de abril de 13
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$$$$Contenidos Creativos
+Estrategia +
real time marketing
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entonces?
viernes, 19 de abril de 13
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Qué modelo de agencia necesitamos?
1.-
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¿hacia dónde vamos?
2.-
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Cómo convertir lo digital desde un medio de nicho, a un medio troncal a través de la RRSS
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Las redes sociales son un medio masivo y hay que tratarlas como tal.
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gracias!!!
viernes, 19 de abril de 13