Don e schultzaa
5
Presentation on SM Don E Schultz presented by :-Neeraj upadhyay ABSDM1113117
Transcript of Don e schultzaa
Presentation on SM
Don E Schultz
presented by :-Neeraj upadhyay ABSDM1113117
Brief History
● Born :- January 20, 1934 (age 78), Wewoka.
● Education :- University of Oklahoma, Michigan State University.
● Occupation :- Academic marketing.
Management Theory● “[IMC is] a process though which companies
accelerate returns by aligning communications objectives with corporate goals.”
● “[IMC is] a strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences.”
● Some books written :-Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003). He writes a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association.
● Some books written :-Integrated Marketing Communications (1993),
● Communicating Globally (2000), and IMC: The Next Generation (2003)
● . He writes a regular column on Integrated Marketing for Marketing Management magazine,
● the trade publication of the American Marketing Association.
Achievement
● 1992:- named advertising educator of the year.● 1998:-included in 80 most influenced people.● Also called father of integrated marketing.● Author and co author of 13 marketing books.● Presently Professor of IMC at the Medill
School of Journalism, Northwestern University.
