Escritorio Virtual del Relacionista Profesional
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Transcript of Escritorio Virtual del Relacionista Profesional
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Javier M. Santos [email protected]
@jmsantospr pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg
Escritorio Virtual Para Relacionistas Profesionales
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Propósito del taller
Mostrar :
Herramientas disponibles para publicación, y medición de campaña de QR Code y Redes Sociales.
Herramientas de monitoreo en tiempo real y análisis de sentimiento.
Escritorio Virtual Para Relacionistas Profesionales
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Agenda Estudios 2012
SME – Digital and Mobile Behavioral Study
IAB – Estudio Redes Sociales
BrandFrog – CEO, Social Media and Leadership Survey
Herramientas para publicar y medición de campañas
QR Code
QRCode Generator
Bitly (short URL + clicks stats)
GTA’s Advance QR Code Analytics Platmform
Escritorio Virtual Para Relacionistas Profesionales
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Agenda Herramientas para publicar y medición de campañas
Facebook, Twitter, Linkedin Hootsuite SproutSocial Socialbakers Builder Pro Social Report
Monitoreo en tiempo real y análisis de sentimiento
Socialbakers Engagement Analytics Radian6 Socialmetrix
Demo Negocio Demo Campaña Política
Escritorio Virtual Para Relacionistas Profesionales
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Estudios 2012
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SME – Digital and Mobile Behavioral Study
Escritorio Virtual Para Relacionistas Profesionales
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IAB – Estudio Redes Sociales
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BrandFrog – CEO, Social Media and Leadership Survey
Escritorio Virtual Para Relacionistas Profesionales
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Escritorio Virtual Para Relacionistas Profesionales
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Estudios 2012 Las versiones gratutuitas de estos estudios estan
disponibles en: pr.linkedin.com/in/javiermsantos
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Bono: Real-Time Statistics
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Herramientas Para Publicar y Medición de Campaña
Escritorio Virtual Para Relacionistas Profesionales
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¿Como se escanea un QR Code? iPhone/iPad:
http://www.youtube.com/watch?v=-VliB7EcGWI
Android: http://www.youtube.com/watch?v=tXTBKAKIAwM
Blackberry: http://www.youtube.com/watch?v=cZ9JD5u9Ya8
Escritorio Virtual Para Relacionistas Profesionales
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Free QR Code Generator www.the2dcode.com/qr-code-generator
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Demo
Escritorio Virtual Para Relacionistas Profesionales
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Bitly.com (Shorten URL + Clicks Stats)
Escritorio Virtual Para Relacionistas Profesionales
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Demo
Escritorio Virtual Para Relacionistas Profesionales
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GTA Advance QR Code Analytics Campaign
Escritorio Virtual Para Relacionistas Profesionales
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GTA Advance QR Code Analytics Campaign
Escritorio Virtual Para Relacionistas Profesionales
D e p e n d i n g o n t h e c a m p a i g n s e t u p , t h e f o l l o w i n g a n a l y t i c s d a t a a n d v i s u a l r e p o r t s a r e av a i l a b l e :
R E A L T I M E H O U R LY S C A N S
S C A N S
G O A L S
T I M E O N S I T E
PA G E V I E W S
U N I Q U E S C A N S
T R A F F I C O V E R V I E W
C O N T E N T O V E R V I E W
M E D I A
T h e v i s u a l r e p o r t s a r e ge n e r a t e d i n r e a l t i m e .
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GTA Advance QR Code Analytics Campaign
Escritorio Virtual Para Relacionistas Profesionales
Visual Report Sample
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Herramientas Para Publicar y Medición de Campaña
Escritorio Virtual Para Relacionistas Profesionales
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Hootsuite
Escritorio Virtual Para Relacionistas Profesionales
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Hootsuite
Escritorio Virtual Para Relacionistas Profesionales
Advantages of using Hootsuite Basic analytics for Twitter and Facebook.
Allows users to add a column for “Sent Tweets”.
Users can view multiple columns on one screen so need to navigate between views.
Easy to set up columns that search by hashtag, list, handle, etc.
Ability to schedule tweets using a.m. and p.m.
Followers’ Klout scores are viewable with a couple clicks.
Ability to manage & post to multiple social media accounts at once.
Mobile App
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Hootsuite
Escritorio Virtual Para Relacionistas Profesionales
Disadvantages of using Hootsuite
Any link you want shortened needs to be added to a special field and then the “Shrink” button clicked.
Handles have to be typed manually once before auto-complete is possible.
Streams update occasionally so those who do not prefer bulk updates may find this to be a disadvantage.
Tweets beyond 140 characters are truncated.
Hootsuite is mentioned on postings
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Hootsuite Demo
Escritorio Virtual Para Relacionistas Profesionales
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SproutSocial
Escritorio Virtual Para Relacionistas Profesionales
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SproutSocial Pros
Easy and beautiful report
Compare with competitors
Conversation history
Search
Customizable inbox
Influential users
Location Manager
Mobile App
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SproutSocial Cons
Certain Features are slow
No Influencer user search
No Facebook Search
SproutSocial in mentioned on posts
Escritorio Virtual Para Relacionistas Profesionales
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SproutSocial Demo
Escritorio Virtual Para Relacionistas Profesionales
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SocialReport
Escritorio Virtual Para Relacionistas Profesionales
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SocialReport Features
Manage all of your customers' analytics in one place.
Ability to track and own social data on many different levels - from membership to engagement to demographics to geography, and to campaigns.
Track and analyze your social accounts and how they impact your web presence with Google Analytics integration.
Setup campaigns, install conversion script and track conversions in style. SocialReport provides an ability to tag campaigns with dollar value of conversions and cost of running it.
Escritorio Virtual Para Relacionistas Profesionales
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SocialReport Features
Track conversations that are taking place within your network and beyond. Identify and engage key influencers.
Export and download sharp looking reports.
Keep track of all your social contacts. SocialReport automatically manages your address book, which consists of all the people that you've encountered across your social networks.
Setup goals and objectives and let the system track your progress towards reaching them.
Escritorio Virtual Para Relacionistas Profesionales
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Socialbakers Builder Pro
Escritorio Virtual Para Relacionistas Profesionales
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Socialbakers Builder Pro Features
Manage multiple Facebook Fan Pages
Wall postings scheduling
Managing of media managers team and assign specific roles with relevant rights, and manage responses to the postings on the wall
Custom Targering
Notification Setting
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Demo
Escritorio Virtual Para Relacionistas Profesionales
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Escritorio Virtual Para Relacionistas Profesionales
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Monitoreo en tiempo real y análisis de sentimiento
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Study from Our Social Times
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Engagement is a measurement of time spent with the brand
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Socialbakers Analytics Pro
Escritorio Virtual Para Relacionistas Profesionales
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Socialbakers Analytics Pro
Escritorio Virtual Para Relacionistas Profesionales
• A tool for tracking, comparing, and improving social media performance.
• Compare your Facebook Page against your competition, or the industry.
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Escritorio Virtual Para Relacionistas Profesionales
Demo
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Radian6
Escritorio Virtual Para Relacionistas Profesionales
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Radian6 Demo
Escritorio Virtual Para Relacionistas Profesionales
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Escritorio Virtual Para Relacionistas Profesionales
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SMXecho Demo
Escritorio Virtual Para Relacionistas Profesionales
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Resources http://twitaholic.com/top100/followers/bylocation/Puerto
+Rico/
http://www.socialbakers.com/facebook-statistics/puerto-rico
http://vidstatsx.com/
http://hootsuite.com
https://sproutsocial.com
http://www.socialreport.com/
http://www.socialbakers.com/
http://www.radian6.com/
http://socialmetrix.com
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Javier M. Santos [email protected]
@jmsantospr pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg
Escritorio Virtual Para Relacionistas Profesionales