Estrategia Online - Sector turístico (slow) Parte II - Redes sociales
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Transcript of Estrategia Online - Sector turístico (slow) Parte II - Redes sociales
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#albarracincascaron
@socialcookin @latodaterreno
www.facebook.com/socialcookin
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¿RECAPITULAMOS?
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Elige en qué redes / plataformas debes estar, según dónde esté tu cliente
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Herramientas adecuadas Alinear objetivos, crear sinergias Recuerda lo offline
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El tráfico SEO, SEM, redes, offline
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Ida y vuelta
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¡No necesitamos un ejército! Podemos hacerlo…
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El mundo ha cambiado La falta de tiempo
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Debemos medir fuerzas
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Necesitamos ejercitarnos Es una gimnasia Qué hace tu competencia, tu público // Escucha, lee
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El sistema es importante para evitar la angustia de la pantalla en blanco
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Sé realista ¿Tienes tiempo y ganas?
Sistematiza
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Reputación online Social Mention
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Las claves: Identidad + temas afines
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Sistematizar exige… Un calendario + un stock de info + Sinergias con off
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Contenidos propios + ajenos Info digerida + photocall + promos + concursos
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No confundir el uso personal con el profesional
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Mantén un tono estable
Usa frase cortas
Comunica con
creatividad Y con
imágenes
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No estés online sin saber para
qué
No empieces y abandones
No corras, lleva tiempo
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Busca tu identidad
No publiques contenidos sin interés
No dejes mensajes
sin responder
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No te conviertas en spam
No vayas a lo loco Mide
resultados
Analiza tendencias
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Ante situaciones críticas, responde, resuelve con humildad + elegancia Sé honesto, sé listo
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EJEMPLOS
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41
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El mundo ha cambiado Difusión
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Otras herramientas…
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EN CARNE PROPIA
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TEST…
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¿EN CARNE PROPIA?
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OTROS RECURSOS…
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El desafío…
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En síntesis…
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Haz que lo online sea una EXCUSA para que tu empresa crezca o se reinvente
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Diagnóstico
Argumento
Propuesta valor
Estrategia Plan de acción
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82
Rompió el cascarón. Le faltó estrategia. No pudo volar…
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Son diferentes…
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¡ G R A C I A S P O R T U A T E N C I Ó N !
P U E D E S E S C R I B I R M E A m e l i n a @ s o c i a l c o o k i n g . e s
S E G U I R M E E N @ s o c i a l c o o k i n
w w w . f a c e b o o k . c o m / s o c i a l c o o k i n
V I S I T A R M E E N w w w . s o c i a l c o o k i n g . e s
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