EXPO 2017 ASTANA Presentation
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Transcript of EXPO 2017 ASTANA Presentation
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Preliminary scheme of the pavilions
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ASTANA EXPO B2C OPPORTUNITIES
LARGEST REGIONALMARKET
Marketing activities
Target marketing
during EXPO
Pre-expo activities
Create a customized campaign to boost your brand awareness
Create your own branded zones at the territory of AstanaEXPO or its partners. Host your special event at Astana EXPO.
Become a part of Astana EXPO PR&Marketingampaign in Kazakhstan and abroad.
Get access to 5,6 mln potential customersfrom a various target groups
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Global Sponsor
8 000 000 euro
Official sponsor
3 500 000 euro
Partner
1 750 000 euro
Friends
175 000 euro
SPONSORSHIP CATEGORIES
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ASTANA EXPO PARTNERSHIP BENEFITS - LOGO USE
Using EXPO logo for Partner’s marketing campaign
Using Astana EXPO photobank
Using denomination “Astana EXPO-2017 partner”
Creating co-branded products
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ASTANA EXPO PARTNERSHIP BENEFITS - EXPO SITE MARKETING
Light boxes / LED Displays
EXPO site branded entrance
Flags / banners on EXPO-site
Branded buses / cars
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Information on EXPO-office LED display
Branded bus-seagway stops
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ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS
Partners Events at Auditorium
Partners Events at Energy Hall
Opening / closing ceremony
Joint pre-expo events
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Partners Events at expo siteopen territory “Partner’s day”
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ENERGY HALL AUDITORIUM
EXPO PLAZA
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ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS
Partners Events at Auditorium
Partners Events at Energy Hall
Opening / closing ceremony
Joint pre-expo events
1
2
Partners Events at expo siteopen territory “Partner’s day”
5
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ASTANA EXPO PARTNERSHIP BENEFITS - VIP BENEFITS
VIP dinners with government officials and official participantsBranded VIP Zones
VIP Tickets
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2
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ASTANA EXPO PARTNERSHIP BENEFITS - E-BENEFITS
Partner’s web-page on expo-site Astana expo e-campaign
Online TV (you-tube)
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ASTANA EXPO PARTNERSHIP BENEFITS - PRE-EXPO MARKETING
Outdoor marketing Magazines
TV
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2 Pre-expo events4
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