Ferran Soriano, Innovació, lideratge i canvi
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Transcript of Ferran Soriano, Innovació, lideratge i canvi
date, year
Idees sobre innovació, canvi i lideratge
Vic, May 8th 2009
2
BUZZWORDS !!
CRISI CANVI!
LIDERATGE
INNOVATION IS NOT
A SAFE PLACE
4
Innovation? What innovation?
Innovation: application of an idea that fulfills an unarticulated unmet consumer need
Practical, focus on real problems and
real solutions
Business opportunities
Unconventional, fresh look to detect and anticipate
changes
Look outside and put aside (temporarily)
internal wisdom
Innovation
5
A quick checklist
Invent Creativity Create new products Be the first to do
something Certainty Proofs
Discover A fresh look Find new consumer needs Be the first to reach the
consumer Risk Clues
IT’S NOT IT IS
Innovation
Business Case 1
7
Spanish
Queen Elisabeth I of Castile
Business Case 1
The Company You The Innovator
Crown™
The Columbus Innovation Co.
Bringing “oles” to the world since 1469
The Spanish Crown (Year 1492)
Innovation
8
The Columbus Innovation Co. says…
Some legends tell about Viking ships sailing to the West and reaching a new mainland
15 centuries ago, Greek
philosophers stated that the
Earth is sferic, based
on physical observations
To minimize risk, we won’t be sending a whole army, just 3 caravels
Innovation
Clues
9
Hard data say…
99,5%
0,5%(*)
Flat
Round
Do you think the Earth is…? (% of population)
1%
5%
23%
72%
0% 20% 40% 60% 80%
India'sEastCoast
Hell
DeadlyCliff
DeadlyWaterfall
If you sailed to the West, you’d find… (% of population)
Number of known expeditions heading West and coming back
0
(*) Inquisition has already been warned
(*) Inquisition has been warned… again
Innovation
Proofs
What would you have done?
Now…
Honestly… Proofs Clues
Put your money behind another
expedition through the
good-old, well known route?
Or would you have taken the
risk…?
Or would you have taken the
risk…?
… to get a chance to discover a whole New World?
Business Case 2
15
Steve Jobs
Business Case 2
The Company You The Innovator
Steve Jobs Apple Computer Inc. Year 1998
Innovation
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The Steve Jobs Innovation Co. says…
People are starting to get sick of so much “cold” technology designed by engineers for engineers
Hedonism is starting to
replace the old culture based on sacrifice, mostly in
urban areas
There is an emerging urban class of young people who, while keeping a “revolutionary” spirit , are quite weatlhy
Innovation
Clues
17
Hard data say…
68%
24% 6%
Productivity (work) Games
Productivity (home)
Main use of Personal Computers (% of population)
3%
8%
13%
20%
56%
0% 20% 40% 60%
Integrated modem
Powerful graphic card
Good monitor
Big Hard Disk
Fast processor
Most desired feature for your PC (% of population)
Number of Wintel computers in a colour other than grey
0
Innovation
Proofs
What would you have done?
Again…
Really… Proofs Clues
Maybe something like this?
Or would you have taken the risk…
… to (maybe) open a whole new Market Segment
based on “coolness”?
5 LESSONS COLUMBUS TAUGHT US (AND STEVE JOBS LEARNED)
ABOUT INNOVATION
1. No Risk, no Innovation
1993
1 – SIN RIESGO, NO HAY INNOVACIÓN 2. Today’s map doesn’t lead to Innovation
3. Innovation doesn’t require invention
4. Looking for India, you can find America
5. The winner is not the first to arrive, but the first to fully understand and exploit
the possibilities of the discovery
1998 2001
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4 steps to Innovation
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4 steps to Innovation
Opportunity
Opportunity
Opportunity Opportunity
Innovation
Look
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4 steps to Innovation
Solution Solution
Solution Solution
Solution
Solution
Solution Solution
Solution
Solution
Solution
Solution Solution
Solution Solution
Solution Solution
Solution
Innovation
Look Create
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4 steps to Innovation
Solution Solution
Solution Solution
Solution
Solution
Solution Solution
Solution
Solution
Solution
Solution Solution
Solution Solution
Solution Solution
Solution
Innovation
Look
Decide Create
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Solution
Solution
Solution Solution
Solution
Solution
Solution
4 steps to Innovation
Look
Decide Build
Create Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Innovation
32
4 steps to Innovation
Look
Decide Build
Create Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Implementation
Innovation
33
Innovació: Edició Personalitzada
http://www.lapilotanoentraperatzar.cat/ca
34
Edició Personalitzada
http://www.lapilotanoentraperatzar.cat/ca
35
Edició 2.0
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INNOVATION IS NOT
A SAFE PLACE
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BUT IT CAN TAKE YOU TO A NEW WORLD