Information AnalyticsModelos Predictivos

Martín VelaSales Manager Perú & Ecuador,

Hitachi Data System

#79 in the 2016 FORTUNE® Global 500

US$3.4BINNOVATION BUDGET

Founded in 1910 US$90B FY15 950 subsidiaries 320,000 employees #1 worldwide for patents in big data analysis 10th largest global software developer

About Hitachi & HDS

EVERY BUSINESS IS UNDER PRESSURE

© Hitachi Data Systems Corporation 2016. All rights reserved.

NEW COMPETITION FROM DIGITAL DISRUPTORS

Customer Engagement With Brands and Channels

Customer

I want it easyI

want it personalized

I want it

where I want it

I want it

when I need it

I want it to be of value

Social Media

QR Code

Mobile and CMS

Across Touchpoints (Multi-Omni-Cross channel)

Ads

Service,Delivery

Online Payments

Web and Portal

CRM

Instore/Kiosk

Multiple Channels Multiple Screens Multiple DevicesMultiple IoT Technologies

Challenge

Speed

Apps

Analytics

Data

"Smartness" is being applied across the fabric of the work environment

MILLENNIALS

Accelerate Your Digital Transformation With the Right Data Foundation

DATA SOURCES Structured Data Unstructured Data IoT Data

Mobile

101100101010010101010011010101001001100101

DATA MANAGEMENT

Abstract

Automate Accelerate

Access

Data Independence

DATA MOBILITY

Any Cloud Any App

Anywhere Any Use

Data Access

DATA ANALYTICS

Data Driven Insight

DATA GOVERNANCE

Data Control

© Hitachi Data Systems Corporation 2016. All rights reserved.8

© Hitachi Data Systems Corporation 2015. All rights reserved.6

At the Beginning of a Data Revolution

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

40000

30000

20000

10000

EXA

BYT

ES O

F D

ATA

We are ONLY here!77% of data relevant to enterpriseswill be unstructured

40%Machine

Data

50XGrowth

DATA LANDSCAPE EVOLUTION

HUMAN DRIVEN

EMAIL

WEB LOGS

DOCUMENTS

SOCIAL

MACHINE DRIVEN

SATELLITE IMAGES

BIO-INFORMATICS

M2M LOG FILES

SENSORS

VIDEO

AUDIO

BUSINESS DRIVEN

OLTP

I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA WITH MORE COMPLEX RELATIONSHIPS IN REAL TIME AT SCALE

1X 10X 100X

BIG DATA TODAY

BIG DATA TOMORROW

Prediction

Big Data Today and Tomorrow

BIG DATA – WHAT IS IT?

© Hitachi Data Systems Corporation 2015. All rights reserved.10

Big Data Offering

How I can make possible the Big DataLake Area

Analytics

All L

akes

Inte

grati

ons

ETL

laye

r and

Inte

grati

on

Hardware need a Scale-out or hyper-converged techniques

Data Visualization

Some Customers With Big Data Strategies

Gracias.