PROCESADOR DE TEXTO. Microsoft Office Entorno Microsoft Office.
Gánale a la competencia con Office 2010
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Transcript of Gánale a la competencia con Office 2010
Gánale a la competenciacon Office 2010
Grace Caamaño Wilson | Gerente de Producto OfificeJosé Ramón Paez Chavez I Gerente de Producto Office 365Héctor Ocadiz Reyes I Intellectual Property RightsDirector
Agenda para hoy• Recapitulación de sesiones anteriores.• La Visión de Microsoft• Estrategias de Venta vs competencia• Propuesta de Software Original• Preguntas.
Selling Office 2010: Winning Against the Competition
Introducing Office 2010The best productivity experience across PC, Phone, and Browser*
Word
ExcelPowerPoint
Outlook
Access
OneNote
SharePoint Workspace
Publisher
InfoPath
Communicator
Consumers and Small and Medium
Businesses
An appropriate device, Internet connection, and supported Internet Explorer, Firefox, or Safari browser are required. Some mobile functionality requires Office Mobile 2010 which is not included in Office 2010 applications, suites, or Web Apps. There are some differences between the features of the Office Web Apps, Office Mobile 2010 and the Office 2010 applications.
Selling Office 2010: Winning Against the Competition
The Value of Office 2010 to YOU Our PartnerSelling Office 2010 will help drive your business
Meets Evolving Market Needs
Easier to BuyAnd Sell
Enhances Partner Revenue
• Best productivity experience across the PC Phone and Browser
• Simplified Suite Line Up• More choice to buy, install• More Demand
• Attach to new PCs• Cross sell/Up sell (BPOS)• Build Solutions and
provide services
Selling Office 2010: Winning Against the Competition
Use Office AnywhereWork Better Together
Bring Ideas to Life
The best productivity experience, across PC, Phone and BrowserSelling the Value of Microsoft Office 2010
Stay connected to customers
Empower individual impact
Manage business from a PC, Phone or Browser
“Instantly brainstorm and share, that happens an
awful lot between myself and the contractors and
also the clients.”
“It seems it doesn’t matter what you do today, what
business you’re in, everybody is on
the go so that’s important.”
“Anything having to do with making things simpler and
easier to use and employees spending less
time, that’s the bottom line. That’s productivity.”
Selling Office 2010: Winning Against the Competition
INNOVATEFor The Long Term!
GROWOur Market Share
Microsoft’s Vision
Become A Trusted
Advisor!
Create Our Own Demand!
Save Customers Money
Show Customers Value
Compete To WIN!
Selling Office 2010: Winning Against the Competition
Professional Innovation
• Easy to Use• Better at the basics• Interoperability
IT Efficiency
• Online / offline• PC, phone & browser• Training & Support
Richest Software
Choice & Flexibility
Business CapabilitiesShare with the
world
• Email & calendaring• Security• SharePoint
• Microsoft Office is better at the basics and has richer software. • Microsoft Office is much more comprehensive in the client but also its
integration with other key pieces such as Email (Exchange) and Document Management (SharePoint)…
• Microsoft Office has a compelling Software + Services Story• Microsoft Office represents an opportunity for resellers, which
competitors cannot match• Other products like Visio, Project, Publisher and Business contact
Manager that businesses depend on.
How We Win Against the Competition
¿Lo suficiente? Hay componentes que no tiene
Email Calendario
• InfoPath?• Publisher?• SharePoint Workspace?• One Note
Source: http://www.infoworld.com/d/applications/office-compatibility-torture-test-302
¿Lo suficiente? El “copy&paste” no funciona
¿Lo suficiente? Macros compatibles???....
Súmale con Open Office???Bastantes riesgos…
• Costo de la licencia
• Mantenimiento• Costos migración• Costos Suporte• Entrenamiento• Interoperabilidad• Falta de
productividad de usuario
OpenOffice GRATIS?Ni cerca…
Seguridad???
• Para tener Open Office medianamente seguro se tiene que hacer deployment de una nueva versión COMPLETA cada 3 meses.
• Con Office los usuarios cuentan con Rights management; Con un solo click pueden cifrar un documento.
• Es mucho más fácil desarrollar malware para Open Office que Office.
Soporte???
Open Office NO cuenta con soporte para ninguno de sus
clientes…A quién le hablan sus clientes cuando hay un problema???
Hablando de Microsoft Office…
• Microsoft invierte +$90B en R&D
• +70 Lanzamientos de nuevas tecnologías en 2010
• Office: Plataforma integrada con Productos Microsoft
La palabra de hoy: GRASOSECO
GRAtis???• Para nada!!!
SOporte???• No hay…
SEguridad???• En duda…
COmpatibilidad???• No siempre…
Why Office 365?How Microsoft differentiates from competitors
José RamónOffice 365Product Marketing ManagerMicrosoft México
| Copyright© 2010 Microsoft Corporation
Enterprise ClassEnterprise level
security and trustworthy
Richest SoftwareBest experience
across the PC, Phone & Browser
Choice & Flexibility
The cloud on your terms
Office 365: Value Proposition and Differentiators
19
Richest SoftwareMicrosoft Google Apps
Richer set of capabilities, including Office, providing the best experience across the PC, Phone & Browser
SaaS only offering providing basic capabilities leaving the majority of users underserved
Microsoft Google AppsSeamless integration with On-premises solutions taking advantage of existing technologies (e.g. RMS, Active Directory)
No On-premises options; integration provided through 3rd parties or custom coding
Microsoft Google AppsMore, finer-grained IT control backed by an Enterprise support organization with a financially backed SLA.
Support mentality built on consumer apps, less IT control and an SLA based on service credits
Choice & Flexibility
Enterprise Class
Microsoft Google AppsFull suite of offerings serving low cost, basic needs up to and including Enterprise Information Workers needing the richest capabilities.
Single offering with a “one-size-fits-all” approach for every type of user regardless of needs
Offering Strategy
| Copyright© 2010 Microsoft Corporation
Office 365: Offering Strategy for Diverse Needs
Microsoft Google AppsFull suite of offerings serving low cost, basic needs up to and including Enterprise Information Workers needing the richest capabilities.
Single offering with a “one-size-fits-all” approach for every type of user regardless of needs
Offering Strategy
• Messaging• Collaboration• Basic productivity• Virtual meeting• Fidelity with Office
documents• Option for Office Pro Plus
• Messaging• Collaboration• Basic productivity• Virtual meeting• Fidelity with Office
documents• Option for Office Pro Plus• 24x7 Support & financially
backed SLA• Advanced Collaboration• Unified Messaging• Finer Grained IT Control• Kiosk Offerings
• Messaging• Collaboration• Basic productivity• Virtual meeting• Fidelity with Office
documents• Option for Office Pro Plus• 24x7 Support & financially
backed SLA• Advanced Collaboration• Unified Messaging• Finer Grained IT Control• Kiosk Offerings• Voice (PBX, Call Control)KEY:
Small Business Mid-Size Org Enterprise
Also provided by Google Apps
| Copyright© 2010 Microsoft Corporation
Office 365 increases the lead over Google
Office 365 adds- Short list:
o File Fidelityo Even Better UX
o ex. Conversation view / fluent UI
o Integration & depth of functionalityo ex. IM in OWA & Virtual
meetings / file sharing
Office 365 adds- Short list:
o Developer capabilitieso ex. Silverlight web parts
o IT level of granularityo ex. Turn on/off features
below the app
o Making the experience work for you
Office 365 adds- Short list:
o Native offline access
o Remote PowerShell
o Admin roles (w/ different scope)
Richest SoftwareBest experience
across the PC, Phone & Browser
Choice & Flexibility
The cloud on your terms
Enterprise ClassEnterprise level
security and trustworthy
| Copyright© 2010 Microsoft Corporation
Richest Software – File Fidelity lacking with Google DocsSame view in Office client and Web AppsNot the same view in Google Docs
??
?
| Copyright© 2010 Microsoft Corporation
Choice and Flexibility – Making the experience work for you
• Reading pane on right
• Calendar view• People view
• No reading pane• View by conversation• No calendar, tasks or contacts
view
• Reading pane on bottom• No calendar, tasks or contacts
view• People view
• Conversation view• Calendar, tasks, and contacts
view• Reading pane on the bottom
| Copyright© 2010 Microsoft Corporation
Enterprise Class – Offline Access is poor in Google Apps
• No SLA for offline availability
• Inconsistent user experience
• Very reduced functionality from normal Google Apps UX
• Requires Chrome13+ browser
• Latest messages unavailable
• No rich text formatting in composing emails
• No signatures
• Cannot create meetings Attachment size is 5 MB
• No printing capability• Labels work differently• Limited number of emails
stored are accessible• Missing images,
comments, highlighting, and more
• No offline experience for Presentations, Drawings or Forms
• Docs offline is read only – no editing or creating new docs
• Lack of document fidelity within Google Docs
• Only a subset of attachments are accessible while offline
Not an Exhaustive List of Issues w/ Google’s
HTML5-based offline access
Online version in Google Docs Offline version in Google Docs
? ?
| Copyright© 2010 Microsoft Corporation
Enterprise Class – Native Integration with Outlook not in Google Apps
• Importance levels• Follow-up dates and
reminders• Inbox Rules• Delivery Receipts• Public Folders• Rich Text format
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/support/enterprise/static/gapps/art/users/en/glook/google_apps_sync_chart.pdf
• Tentative/OOF Status• Calendar Attachments• Optional Attendees• Category Assignments• Saving event updates w/o
sending• Personal Distribution Lists
• Notes larger than 16KB (Contacts)
• Sharing a Contact Folder• Notes• Tasks• Journal Entries• Recalling sent messages
Not an Exhaustive List of Issues w/
Google Apps Sync
“Never worked as advertised”
“Some Outlook data, however, isn’t supported by Google Apps. This information either isn’t available at all with Google Apps Sync, or it’s available in Outlook but not from the Google Apps interface.”
| Copyright© 2010 Microsoft Corporation
References• System Critical Definition for Google:
• http://www.google.com/support/a/bin/answer.py?answer=181632 • Comparisson from Office vs:
• Google Docs• http://
sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-documents-vs-word-web-app.aspx
• Google Spreadsheets• http://
sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-spreadsheets-vs-excel-web-app.aspx
• Google Presentations• http://
sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-spreadsheets-vs-excel-web-app.aspx
• Details on Google offline access• http://
blogs.technet.com/b/whymicrosoft/archive/2011/09/07/google-s-offline-blunder.aspx
• So-Called Offline Access to Outlook 2003• http://mail.google.com/support/bin/topic.py?hl=en&topic=23333
• Google’s FAQ on Outlook 2003 Offline integration• http://
static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/support/enterprise/static/gapps/art/users/en/glook/google_apps_sync_chart.pdf
| Copyright© 2010 Microsoft Corporation
Customer Wins
27
Switchers back from Google Apps
Looked at Google Apps and said: “No!”
Find more customer references on www.whymicrosoft.com
| Copyright© 2010 Microsoft Corporation
Customer Testimonials
“We dismissed Google early on, because we didn’t think it was enterprise-ready.”
“The lack of basic functions in Google Apps, like cut-and-paste between applications, resulted in hundreds of hours of lost productivity each month throughout our organization.”
“I was tired of the headaches with Google Apps. I’m quite excited to be using tried-and-true Microsoft products. The Exchange Online pricing is competitive, and the overall value is higher.
“Switching to Microsoft Online Services, with its SLAs and easy interoperability with Microsoft Office, has avoided a lot of problems. It just works, versus the time-intensive workarounds Google Apps required.”
| Copyright© 2010 Microsoft Corporation
Customer Testimonials
“Frankly, the Google value proposition is cost based, and once you take that away, what’s left?”
“Many of the things you normally expect to be able to do at an enterprise IT management level were not available with Google”
“Moving to Google Apps meant accepting an ultimatum—the cloud or nothing. With Microsoft, we are able to move to the cloud at our own pace, when the time is right for us”
“Google Apps is not an enterprise-class solution. It’s a consumer solution, and we did not want to risk our business on it.”
¿Por qué software original?
El software original tiene valores que a veces no son perceptibles inmediatamente, pero que es importante conocer para tomar la decisión correcta al comprarlo y venderlo. En seguida veremos algunos valores del software original.
• En el 2008, la piratería fue responsable de pérdidas de hasta $830,000,000 USD para México.*
• México se encuentra en el lugar número 13 mundial de los países con más pérdidas causadas por la piratería.*
• El software pirata presenta un riesgo inminente para el cliente que lo tiene.
• Las PCs con software pirateado o sin licencia continúan representando una enorme pérdida de ingresos para el país donde se venden y para los habitantes del mismo.
Antecedentes
* 6to Estudio Anual Global de Software de la BSA (Business Software Alliance)
Tecnológicos
Beneficios del software original
Movilización del desarrollo
de la industria
Empresas legales -grandes y pequeñas- que invierten mucho dinero en investigación y desarrollo de productos de alta calidad, a la vez que cumplen con sus obligaciones fiscales.
Actualizaciones Recibir actualizaciones gratuitas de parte de Fabricantes.
En un estudio se descubrió que al analizar software pirata:
34% simplemente no funciona. 65% contiene software suplementario, que no forma parte del programa original, lo cual puede poner en peligro tu equipo.
El riesgo de un ataque de virus, spyware o troyano es mucho mayor.
Evitar Malware
de parte de Fabricantes de Software.
Soporte técnico y garantía
US$M 3Adicionados a laeconomia local
6KNuevos empleos de alta
Tecnología
US$M 513Recaudación de
impuestos
US$M 1,8Aumento en las
ganancias en consumo
Económicos y Sociales
Pérdida de Empleos: Por cada 10 puntos porcentuales de piratería en México, se dejan de generar 3,500 empleos directos en la industria del software, US$160 millones en impuestos sobre ingreso y US$1.5 billones de crecimiento económico en México.
Pérdidas en la Industria: La industria productora de software sufrió pérdidas por más de 1 billón de dólares anuales en el último año en México (BSA).
Disminuye Productividad: Cuanto tiempo pierde cada empresa al contar con tiempos muertos asociados con piratería o paros por multas.
Inseguridad Social: La piratería esta asociada y relacionada con otros problemas sociales como: Pornografía infantil, tráfico de drogas y armas que al final impactan en la Sociedad
Beneficios adicionales con la reducción de 10 puntos en el
índice de lapiratería
Infracciones y penalidades
y penalidadesInfracciones
Reproducción, transporte, almacenamiento, venta o arrendamiento de copias de obras con fin de especulación comercial
Prisión de 3 a 10 años y multa
Prisión de 6 meses a 6 años y multa
Violar derechos de autor Prisión de 6 meses a 6 años y multa
Uso de obras protegidas con fin de lucro
¿Cuánto cuesta realmente el software?
Software Pirata
Software Original
Producto, 100% más confiable
Valor añadido (Addons), actualizaciones
No riesgos con Ley, No Coopero con Crimen organizado
Ayudo a la Economía Nacional
Percepción precio bajo
Riesgo de malware, virus, perdida información; 34% No funciona, 65% software suplementario
disponibilidad
El tiempo que estará a mi servicio. Por tanto si el tiempo promedio de la computadora es de 2.5 años, o sea 30 meses de servicio, el costo real de una licencia de $2,500 pesos es de ¡80 pesos al mes! o $1 peso por HORA! (4 hrs/día trabajo)
Preguntas?