HINCHAS APP

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Football isn't a game, nor a sport, it's a religion

Transcript of HINCHAS APP

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Football isn't a game, nor a sport, it's a religion

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OURMISSION

To be the best experience available for football fans worldwide

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Hinchas pla�orm curates, organizes and displays football content from Twi�er, customizing the experience for every kind of fan. It is available as a website, as well as an app for iOS and Android devices.

THE ULTIMATE

FAN TOOLKIT

PRODUCT

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Hincha's team picks the best accounts in Twitter - the leading social network for sports - and organizes them into channels.

CONTENT

Information on each team

Local and international news

Player’s tweets

Live goals

Humor

Curiosities

Interviews

Challenges

Trending Topics

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SECTIONS

TEAM CHANNELS CALENDAREvery tweet regarding the team, sorted by category

For every type of content Match dates and results for local and international leagues

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STRATEGICOPPORTUNITIESFOR SPONSORS

Take over football’s second screen conversation

Approach their audience in context

Communicate spontaneously and organically

Gain a place in the fans’ mobile devices through a great tool

Execute marketing actions, deliver communications, contests and campaigns through a single channel

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THE FAN’SWEEK

People who are passionate for this sport consume news, videos, jokes with a di�erent approach depending on the stage of the week.

TRUE FANS ARE HUNGRY FOR FOOTBALL

ALL THROUGH THE WEEK

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Entertainment

CALMEntertainment

CALMPre-match information Second Screen

EXPECTATION Post-match information

ANALYSISCLIMAX

THE FAN’SWEEK

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BRANDING & CONTENT

MARKETING�e brand is the fan’s companion throughout the week, with premium presence inside the pla�orm.

FOOTBALL ENTERTAINMENT

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BRANDING & CONTENT MARKETING

Sponsored by

Splash Screen Tweet Background Interstitial Banner

Sponsor Ad Sponsor Ad

Mena es convocado para defenderel titulo de la Seleccion

Futbol Club@futbolclub

Futbol Club

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�e Sponsor keeps the fan informed through an exclusive channel with the latest football news.

EVERYTHING

YOU NEED TO KNOW

BRANDING & CONTENT

MARKETING

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Sponsored by

12:30

CANALES

Sponsor Futbol

TENDENCIAS

TODO LO QUE NECESITAS SABER

Entrar a Sponsor Futbol

Goles en Vivo

Periodistas

Media

Curiosidades

Seleccion

Sponsored Channel Selected Content Promotional Banner

BRANDING & CONTENT MARKETING

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CROSSMARKETINGPromote actions taking place inside or outside the pla�orm through segmented communication.

Segmentable Full Screen in-app ads

Querés vivir el próximo clásico desde el campo de juego?

PARTICIPÁ!

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CLIMAXA weekly awaited moment, where everything spins around football.A Hashtag set by the Sponsor becomes the main proposal in the pla�orm for fans to come together and share their love for their team and sport.

EXPERIENCE

#hashtag

PASSION

MATCH DAY

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TRENDING TOPIC #hashtag

Push Notification Featured in Home Screen In-app camera

TENDENÇAS

TUDO O QUE VOCÊ PRECISA SABER

Entrar no Brahma Futebol

12:30

#hashtag

Lo Mejor Lo Ultimo

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ANALYSIS�e start of the week gives room for conversation, taunting and discussion between friends, colleagues and schoolmates.�e Sponsor joins this stage with videos recollecting the weekend’s action.

AFTER THE PARTY

POST MATCH

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SPONSORED VIDEO

Push Notification Featured in Home Screen In-app player

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SPONSOREDCHALLENGES

During important matches, the pla�orm launches sponsored challenges for users to upload photos showing their passion for the chance to win an aspirational prize(merchandising, jerseys, ...)

SPECIAL MATCHES

DESERVE STRONG ACTIONS

THE CLASSICS

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SPONSORED CHALLENGES

Featured in Home screen Interactive Landing Voting system

RIVER-BOCA

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STRATEGICALLIANCEWe created a new and original pla�orm, which we keep improving in order to create the best possible experience for a football fan.

We trust that the Sponsor will �nd in our pla�orm an optimal channel to reach their audience and become a part of the weekly football conversation.

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