IM443 Simulation Presentation

8/8/2019 IM443 Simulation Presentation

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Key TakeAway

Key TakeAway

FutureDirection

FutureDirection

PerformanceHighlight


Key Decision-MakingFactor


OverallStrategy

OverallStrategy

Executive Summary

33rdrd RankedRanked

, ,fit of 177 689 347 baht with, ,fit of 177 689 347 baht with CAGRCAGR % .is 22 over 12 quarters% .is 22 over 12 quarters

Profitability

11stst RankedRanked

, ,Earn an investment return totaling 67 602 016 baht, ,Earn an investment return totaling 67 602 016 baht..

ROI

22ndnd Most invested Company Most invested Company

, , . With 6 700 000 baht over 12 quarters, , . With 6 700 000 baht over 12 quarters

mount Invested



OverallStrategy Key Decision-Making

Factor


FutureDirection

FutureDirection

KeyTakeaway

KeyTakeaway



Short Term Strategy

enting and taking short-cut to focus on factors that have direct link t

- Will put graph and r square here



OverallStrategy Key Decision-Making

Factor


FutureDirection

FutureDirection

KeyTakeaway

KeyTakeaway



Long Term Strategy

Focus on the fundamentals!

Profit

Revenue Cost- Customer Retention- Customer Acquisition

- Employee Capabilities- Reducing Defects

: -al Create a Long Term Competitive Advantag



OverallStrategy

OverallStrategy

Key Decision MakingFactor Performance

Highlight


KeyTakeaway

KeyTakeaway

FutureDirection

FutureDirection

Strategy Map: Relationship between performance measurement and profitability

.1 Initiatives in employee capabilities have high dependencies

on other objectives

.2 Market share is directly linked to revenue while quality of

.product to expense.3 Customer Acquisition and retention is linked directly to

.market share

.4 Quality of product has linkages to both revenue and cost

.side

:Conclusion Key investment initiate focused mainly on employee:Conclusion Key investment initiate focused mainly on employee.training and TQM.training and TQM



OverallStrategy

OverallStrategy

Key Decision MakingFactor Performance

Highlight


KeyTakeaway

KeyTakeaway

FutureDirection

FutureDirection

Optimal Return Investment

Weekly Competitor’s Move

Economic Indices

Strategy Map: Relationship between performance measurement and profitability



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy

Experimental Adjustment Adaption

-Q1 Q2

Q3

Imitating the success – allocated investment according to the winner’s KPIs

Focuses on Advertising (Revenue)and TQM (Cost)

Learning Curve Snapshot

– direct impact – ignore return and investment relationship



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy


-Q1 Q2

Q3




nvestment in rojects and esulted Profits

CRM ADV PRO VCP SIX TQM INNO PUB BON TRN

Profit Profit Profit Profit Profit Profit Profit Profit Profit Profit

at 5M investment .17 6M .14 8M .12 8M .20 6M .19 3M .21 2M .12 8M .12 8M .18 6M .25 3M



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy


-Q1 Q2

Q3






Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy


-Q4 Q6

-Q7 Q8

Underestimate economic index upside. Taking too conservative approach.

Maximize profitability from training and TQM and invest the rest in advertising tocapitalize from economic boom. Counter the gambling effect.

Learning Curve Snapshot



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy


-Q4 Q6

-Q7 Q8

Underestimate economic index upside. Taking too conservative approach.

Maximize profitability from training and TQM and invest the rest in advertising tocapitalize from economic boom. Counter the gambling effect.



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy


-Q9 Q12

•Economic downturn

•Focus on cost management (Training & TQM) and strengthen customer satisfaction.

•Attempt to cut expense by reducing spending

•Excluded Investment: Innovation Project and Bonus Bank Project



Conclusions

Conclusions

Performance

HighlightKey

Takeaway

KeyTakeaway



OverallStrategy

OverallStrategy

Investment Strategy

Focus on statistic consistency of team’s performance

Invest in dummies as hedging strategy

+t top four teams in perform well in the past period shows consistency

’ve group s attitude and attention given to simulation process

ourselves against economic recession and risk of loss in investment t in Company 6 to ensure positive return



Key TakeAway FutureDirection

FutureDirection





OverallStrategy

OverallStrategy

Key Takeaway

1. Applying performance measurement to a visual statistical tool to make

better decision in the future




FutureDirection





OverallStrategy

OverallStrategy

Key Takeaway

2. In forecasting competitors’ next move, we conclude that it’s better to

make investment decision by looking at their short-term past decisions,

but not long-term.

Rationaleq ,Long term performance speaks very little and is subject to a lot of speculation

qq Economy condition is different over the long

.run causing volatility




FutureDirection





OverallStrategy

OverallStrategy

Key Takeaway

3. In reality, more long-term initiatives should never be overlooked

thus more initiative should be focus towards long term investment



FutureDirectionKey TakeA

Key TakeAway

OverallSt t

OverallStrategy



PerformanceHi hli ht


Future Direction

• Don’t compromise long-term growth sustainability with short-term

gains; allocation of budgets need be balanced.

• Continuously revise investment plan by forecasting future

economic situation and considering other external factors such as

changing customer expectations.

IM443 Simulation Presentation

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