Innovation in the XXI Century

Octubre 26, 2012

Innovación en el Siglo XXI, creando el Futuro hoyIvan F Rodriguez

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Prepared by Ivan F. Rodriguez – Accumbens Corporation ® Copyright 2012

Fortalezas ProfesionalesPensamiento innovador

Eficaz constructor de equipos de alto desempeño

Orientado a resultados a través de procesos

sustentables

Experto en excelencia operacional

Experiencia en desarrollo y expansión de negocios

internacionales (USA, México, Asia & Europa del

Este)

Bi-cultural

Bilingüe

Experto en Filosofía Lean Six Sigma

Conocimiento profundo industria automotriz, médica,

y de telecomunicaciones.

Grado Institución Año de graduación

País Premio

Licenciatura en Ciencias Ingeniería

ITESO (Universidad jesuita)

1998 México Lectio Brevis cuatro años consecutivos | Mejor desempeño académico generacional

Master en administración de empresas

Universidad de Thunderbird

2002 USA Premio a la excelencia | Mejor desempeño académico generacional

Grado de especialidad en Finanzas

ITESM 2003 México Premio a la excelencia | Mejor desempeño académico generacional

Certificación Green Belt

Lean Six Sigma Institute

2004 USA US$ 250 K en ahorros anuales

Grado de especialidad en las operaciones globales

IPADE 2007 México Premio de honor | Mejor desempeño académico generacional

Grado de especialidad en matemáticas avanzadas

UP 2008 México Concesión de los honores

Certificación de Black Belt

Lean Six Sigma Institute

2008 USA US$ 750 K en ahorros anuales

Maestría en Ingeniería

UP 2009 México Premio de honor | Mejor desempeño académico

BA PhD UOPX En curso USA

Coadyuvar al desarrollo de lideres

transformacionales que con valores

y espíritu innovador transformen su

entorno creando mejores condiciones

de vida para ellos y sus semejantes

Objetivo


PrincipioProceso –

Circulo Virtuoso

Estudio de caso Fin

Contenido



Mexico


Mexico

?


Mexico


Source: CIA Factbook, 2012

El InicioEntendiendo los efectos

Sitio de las civilizaciones amerindias avanzadas - incluyendo

la Olmeca, Tolteca, Teotihuacana, Zapoteca, Maya y Azteca

México fue conquistado y colonizado por España en el siglo

XVI [1492]

Administrado como el Virreinato de Nueva España durante

tres siglos

Logró su independencia en el siglo XIX [1821].


Visión Microeconómica


Grupos etnicos:

Mestizo (Amerindian-Spanish) 60%,

Amerindian or predominantly Amerindian 30%,

White (Europe) 9%,

Other 1%

Lenguajes:

Spanish only 92.7%,

Spanish and indigenous languages 5.7%,

Indigenous only 0.8%,

unspecified 0.8%


Visión Microeconómica [cont.]


Población: 115 millones (July 2012 est.), lugar 11 del mundo

Edad promedio de la población:

Total : 27.4 YMale: 26.3 YFemale: 28.5 Y Crecimiento del país: 1.086% 2012 est. Lugar 109 del mundo.

Urbanización:

Urban population: 78% of total population (2010)

Rate of urbanization: 1.2% annual rate of change (2010-15 est.)




Life expectancy at birth:

Total population: 76.66 years

Country comparison to the world: 72

Male: 73.84 years

Female: 79.63 years (2012 est.)

Education expenditures:

4.8% of GDP (2007)


Literacy:

Definition: Age 15 and over can read and write

Total population: 86.1%

Male: 86.9%Female: 85.3% (2005




GDP (purchasing power parity):

$1.683 trillion (2011 est.)

country comparison to the world: 12



GDP - real growth rate:

4% (2011 est.)country comparison to the world: 99

5.5% (2010 est.)-6.3% (2009 est.)

GDP - per capita (PPP):

$14,800 (2011 est.)


$14,400 (2010 est.)

$13,900 (2009 est.)




GDP - composition by sector:

agriculture: 3.8% industry: 34.2% services: 62% (2011 est.)

Labor force:

49.17 million (2011 est.)


Labor force - by occupation:

agriculture: 13.7%

industry: 23.4% services: 62.9% (2005)

Unemployment rate:

5.2% (2011 est.)country comparison to the world: 52

5.4% (2010 est.)

Underemployment may be as high as 25%




Population below poverty line:

18.2%Note: Based on food-based definition of poverty; asset based poverty amounted to more than 47% (2008)

Investment (gross fixed):

21.1% of GDP (2011 est.)


En números:

Falta de empleo 35.6% 18-29 anos

Adicciones al alcohol 20.7%

Falta de dinero 10.0%

No tienen problema 33.5%

Unemployment, youth ages 15-24:

Total: 10%Country comparison to the world: 102

Male: 9.7%Female: 10.6% (2009)






SíntesisEfectos, estas son las causas de la pobreza en México

GRANDES OPORTUNIDADES DE MEXICO

1.IGNORANCIA2.CORRUPCION3.ENFERMEDAD4.APATIA




NUESTRO ESTADO

1.-Tampico 7° lugar.

2.-Cd. Victoria 31° lugar.

3.-Reynosa 45° lugar.

4.-Nvo. Laredo 62° lugar

5.-Matamoros 72° lugar.Fuente: IMCO (Instituto Mexicano para la Competitividad A.C). Julio, 2012 | 77 Cds. evaluadas






Soluciones

Enfoque a los pocos vitales, Ley del 20/80

SOLUCIONES

1.EFICIENCIA EDUCATIVA

2.INTEGRIDAD3.SALUD MENTAL Y FISICA

4.TRASCENDENCIA




InnovaciónImpulsor del Desarrollo Humano


Business CaseTodo empieza con el querer (want!)

Spenser Silver

• Born 1941• co-creator of the Post-it note• In 1966, earned a doctorate in organic

chemistry from the University of Colorado in 1966, before taking a position as a Senior Chemist in 3M's Central Research Labs.

Arthur Fry

• Born 1931• co-creator of the Post-it note• In 1953, while still enrolled in undergraduate

school, Fry took a job at 3M (then it was still called Minnesota Mining and Manufacturing Company) as a new product development researcher. He worked in new product development throughout his career at 3M until his retirement in the early 1990s. [37Y]

Post-It Note

• In 1968, Spencer Silver (with the help of Jesse Kops) accidentally developed a "low-tack", reusable pressure sensitive adhesive.

• For five years, 1974, Silver promoted his invention within 3M, both informally and through seminars, but without much success.

• He was unable to find a marketable use for his invention.

Post-It Note

• In 1974, Arthur Fry attended a seminar given by Silver asking for ideas for his adhesive.

• Fry sang in his church choir on weekends, and he used slips of paper to mark the pages of his hymnal. When the book was opened, however, the makeshift bookmarks often moved around or fell out altogether.

• It occurred to him that Silver's adhesive could be put to use to create a better bookmark.

Post-It Note

• US$100M in revenue since its discovery.

• Until the 1990s, when the patent expired, Post-it Brand notes were exclusively produced by 3M.

Por que innovan las empresas?

1. Apple2. Google3. Microsoft 4. IBM 5. Toyota Motor6. Amazon.com 7. LG Electronics 8. BYD 9. General Electric10. Sony 11. Samsung Electronics 12. Intel 13. Ford Motor

14. Research In Motion15. Volkswagen16. Hewlett-Packard17. Tata Group18. BMW 19. Coca-Cola20. Nintendo 21. Wal-Mart Stores22. Hyundai Motor 23. Nokia 24. Virgin Group 25. Procter & Gamble

BusinessWeek, April 15, 2011BCG survey of 2,700 executives in 70 countries

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2010 1st Time Over ½ of Companies non US

Relación entre R&D y generación de Utilidades


How Innovation Really Works

Octubre 26, 2012

35

What are the Key Approaches to Innovation?

CollaborateSocial Approaches

Knowledge management Collaborative communities of practice Search and reapply Culture and competency development Collaborating with customers Open source

CreateGenerative Approaches

Futuring and scenario planning New market speculation Diversified radical experiments Early technology adaptation Innovation societies and fellows Corporate venturing and spin-offs Greenhouse funds

ControlTechnological Approaches

Continuous process improvement Lean manufacturing Total quality management Simulations Platform innovation End to end IT systems Supply chain innovation

CompeteBusiness Approaches

Mergers and acquisitions Portfolio management Rapid action problem solving teams Revenue insight processes Branding Market adjacencies Business solutions

Value Proposition: Breakthrough Innovation & Organic Growth

Be the first to tackle the treacherous areas to create blockbusters: Autoimmune disease like multiple sclerosis, rheumatoid arthritis, lupus and AIDS

Challenge standards, convention and dogma (Rituxan) – “The crowd is usually wrong”

Spend big on discovery - 50% of sales on R&D (2x industry standard) Cozy up with top research universities and cherry pick when

necessary (Richard Scheller of Stanford and entire autoimmune lab from Univ. of Minnesota)

Innovation is not instant perfection, big failure happens Chase the impossible to develop unimaginable competencies Look for the unusual resume to increase diversity of thought From lab to boardroom, challenge authority

36

Value Proposition: Efficiency & Quality

Refocused Digital Media, Semiconductor, Telecommunication Network, and LCD Digital

Appliance

Integrated architecture platforms to minimize cost and maximize minor variation

(Dominate components in a few key industries)

Clearly defined and consistent process for most routine functions (mass-customization)

Derive simple rules from all failures and build replicable processes

“Scientific” processes: Total quality management, continuous improvement, just in

time inventory, lean manufacturing and flexible platform design

Chief Design Engineer intensive mentorship of high potentials in the esprit de corps of

the “Samsung Way”

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Value Proposition: Speed & Profits

100 year old business went from 12 to 62B in 4 years

Lean conglomerate with large scale businesses in software, cars, steel, phone services,

solar panels, biotech, hotels, wrist watches and tea

Capitalize on undervalued cast-offs (Jaguar and Land Rover, 2008)

Move quickly on acquisition opportunities (Corus)

Focus the portfolio but allow most businesses to operate as self-directed units with own

P&L

Many businesses and products but only one global brand, brand, brand

Mid-term revenue focus on opportunity with an eye on sustainability

Hire the clear thinking, intelligent, and vital; not critics

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http://www.youtube.com/watch?v=iO3Qse35cvA&feature=related

Value Propositions: Community & Knowledge

Freedom to encourage, help, and allow other associates to grow in knowledge,

skill, and scope of responsibility

No central innovation function - everyone in the firm is responsible for making

innovation happen

Culture is king, create an atmosphere where patient learning is encouraged

Competencies are developed through coaching and new opportunities

Spend 15% of your time and budget on new ideas, projects and ventures

Make a little, sell a little, review what works and doesn’t, and revise

Consultation with other associates before undertaking actions that could

impact the reputation of the company

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Leadership

Visionary dreamers

Big-picture thinkers

Optimistic

Quick on their feet

Problem solver

Persistent

Goal and action oriented

Decisive

Challenging

Competitive

Patient listeners


Workplace

Stimulating projects

Flexible hours

Independent work streams

Diverse workforce

Competitive

High pressure and impact

Fast moving and high energy

Shared values and vision

Integrates personal goals

Teaching and coaching


Innovation Practices

Futuring and scenario planning

New market speculation

Diversified radical experiments

Early technology adaptation

Simulations

Rapid action problem solving teams

Knowledge management

Team building

Collaborative communities of practice

Culture and competency development

Basic Steps to Making Innovation Happen at Tec Matamoros?

1. High quality targets2. Deep and diverse

domain expertise3. Multiple shots on

goal4. Learn from

experience & experiments

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What’s Moving in Your World?

West to East Big to Small

Money to TimeAlignment to Collaboration

Tu reto [Aqui]

• ¿Qué es exactamente lo que estamos

haciendo y por qué?

• ¿Quién dirige?

• ¿Quién está en el equipo?

• ¿Cuánto tiempo me queda?

• ¿Cuánto dinero tengo?

• ¿ Que está fuera de mis límites?

• ¿Qué pasa si tengo éxito? Si fallo?

45www.competingvalues.com


La mejor manera de predecir el futuro es inventándolo

Alan C. Kay, Científico ITLa mejor manera de inventar es sonar, pensar, fallar y aprender.

Ivan F Rodriguez, MBA & MEng

Innovation in the XXI Century

Business

Transcript of Innovation in the XXI Century