About | Fashion Business Uncovered was a day-long event held on February 21st 2014, focused on the industry and business behind "all things fashion.” As the first of its kind at McGill University, the committee’s initiative was able to successfully bring on board several influential speakers, including the CFO of Chanel (global), the editor in chief at BoF, the product manager at Frank & Oak and many more. Responsibilities | Responsible for developing FBU’s brand image and promotional strategy, such that a solid and consistent foundation in imagery and branding be established successfully and for the use of FBU’s future conferences.  •  Creation and execution of marketing strategy •  Logo creation •  Brainstormed concept behind promotional teaser video •  Edited teaser video •  Helped create and edit visual content advertising FBU

Co-Founder and Marketing Director for Fashion Business Uncovered

Speakers | •  CFO of Chanel (Global) – Philippe Blondiaux •  Founder & CEO of Business of Fashion – Imran Amed •  Director of E-commerce for Brown Shoes – Richard Sejean •  VP Human Resources of Artizia – Christine Roberts •  VP of Human Resources of Le Chateau – Wendy Stapleford •  And many more…

About | A world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products. Responsibilities | Responsible to act as a brand ambassador and represent the brand in a way that evoked a Jetset, Fabulous and Chic lifestyle. In charge of creating and maintaining lasting relationships with clients throughout every step of the purchasing process. • Brand Ambassador • Participation and coordination of seasonal product knowledge meetings • Co-creation with clients, peers, management and head office • Communicate with corporate office to provide the highest level of customer service • Compile nightly and monthly reports • Reorganization and restructuring of back stores • Team player

Sales associate & Brand Ambassador

About | Posh is the Avenue, in which, our fashion styles meet. While we play off of various styles, like fashion, Posh Avenue is ever changing. We construct seasonal limited edition cohesive collections for our muse – you. Our inspirations are both current and vintage but, most importantly, they are culturally diverse. As we continue to cater to a globalized and international clientele, we recognize trends in fashion and toy with them so each of our products are unique, customizable and fashion-forward.  Responsibilities | Responsible for designing and hand crafting handbags, accessories, and garments for each collection; creation, design and edit of promotional material.

Co-Founder & Designer

•  Garment Design •  Accessory Design •  Photography (photo-shoots; concept creation; editing) •  Brand Management (creation of brand name, story and image)

Marketing Assistant Intern

About | Cocco allē is a Colombian haute couture designer specializing in custom-made gowns crafted for it’s upscale clientele. The fashion house, routed in the Caribbean of the country, has now expanded to become a popular brand with Colombia’s elite and fashion forward individuals. With a strong social media presence and following, Cocco allē has made beauty queens (Miss Universe; Miss Colombia), models and Latin TV personalities supporters of the delicate fabrics, unique designs and collections created by the brand.

Responsibilities | Responsible for creating content intended for the brand’s social media platforms; contributed to the development of the brand’s new marketing strategy and personally assisted the head designer in the presence of notable clients and during press related events.

•  Developed social media content (Instagram) •  Brainstormed concepts for marketing strategy •  Personally assisted the head designer •  Attended press-related events •  Ensured events were successfully reported and documented

J E N N I F E R G A R C I A | Being that I know my destiny is fashion

business, I’ve always been an individual to

visualize beauty in every aspect of the

industry. Through my experience working in

sales for an “affordable” luxury/lifestyle

designer, but more so, my involvement in the

launchings of FBU and Posh Avenue, I’ve

discovered an attraction for the essence of

lavishness and the art behind its allure and

appeal to the consumer. Although trained to

view things in an analytical way, given my

business focus, I credit myself to be of the

creative type. Perhaps that is why my interests

in fashion and marketing are so tightly

bonded – Both worlds give me the freedom

to act uniquely and stand out from the crowd.

T – 514. 965. 2126 | E – jennifer.g-m@hotmail.com W – www.poshavenueboutique.com