Las 5 cosas que cualquiera puede aprender de IDEO @ marketers13

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    31-Oct-2014
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Pequea charla dada en Marketers / 13, sobre algunas cosas que cualquier humano ms o menos normal puede aprender sobre Innovacin, Design Thinking y Gestin de Equipos y Empresas de IDEO, la consultora lder en innovacind de productos y servicios a nivel global.

Transcript of Las 5 cosas que cualquiera puede aprender de IDEO @ marketers13

  • 1. 5 cosas que cualquiera puede aprender de IDEO
  • 2. Are the bosses always going to have the best ideas? NOT LIKELY DAVID KELLEY Fundador, IDEO NOT LIKELY
  • 3. Existen procesos para la innovacin H C D
  • 4. HCD
  • 5. El valor del Design thinking
  • 6. Innovation beginns with an eye INNOVATION begins with an eye
  • 7. Buscar la promesa en una idea, no sus fallas
  • 8. Build on top of others ideas
  • 9. Collaboration T- Shaped Minds Interdisciplinario es diferente de Multidisciplinario Diversidad
  • 10. Prototipar para aprender Enlightened trial and error succeeds over the planning of the lone geniu Fail often to succeed sooner
  • 11. El Cliente no es stakeholder. Es player.
  • 12. Es nuestro trabajo conocer al USUARIO Saber lo que quiere. Saber quin es.
  • 13. La Innovacin no es un proceso eficiente. Es un proceso de generacin de valor Caos, Risas, Riesgo, Experimentacin, Errores
  • 14. No productos. No servicios. Diseamos Comportamientos.
  • 15. Easter egg
  • 16. Algunas citas
  • 17. Nunca vayas a una reunin con un cliente sin un prototipo - Dennis Boyle
  • 18. "Part of maintaining a thriving creative culture is giving people time and permission to play." Tim Brown
  • 19. So innovation is not a continuous activity; its a project-based activity. If you dont have a process for choosing projects, starting projects, doing projects, and ending projects, you will never get very good at innovation. - Tim Brown
  • 20. You got to hire people who don't listen to you. I don't think that corporate america is ready to hear that right yet. - David Kelley
  • 21. Status comes from who gets the best idea, not who's older, not who's with the company longest, not who has the biggest title. - David Kelley
  • 22. The trick is to find this actual experts so that you can learn much more quickly that you could just by doing in the normal way and just learning about it yourself. - David Kelley
  • 23. Organized chaos? It's not organized chaos. It's focused chaos. - David Kelley