Marketing With

65% of Social Media sales come from LinkedIn

LinkedIn should be your primary focus when it comes to social media. No exceptions.

Not only is it the preferred network for professionals and high-income earners, but people are also twice as likely to trust what they read on LinkedIn than any other available platforms

Why is LinkedIn important?

Why You Want To Be On LinkedIn

•To date, it boasts approximately 300 million registered users, and is widely considered the most appropriate platform for business executives to use. •It comes up in Google search before any other venue, including your company website, so when potential clients and partners search online for you, one of their first hits is likely to be your LinkedIn page.

• In a social Media Industry Report, 71% of respondents say LinkedIn is their most important account on social networks.

• However when dealing with B2B 88% said LinkedIn was the most important social tool

• However when dealing with B2b 88% said LinkedIn was the most important social tool

Marketing Professionals are catching on….A significant 64% of marketers plan on increasing their use of LinkedIn.As expected, B2B marketers aresignificantly more likely to plan onincreasing their use of LinkedInSocial media newcomers (72%)were more likely to increase theiruse of LinkedIn.

Why is LinkedIn important?•There is a serious lack of competition. Who are the hot rivals of LinkedIn? Local players such as Xing and Viadeo will take years to reach the size and reach of LinkedIn! •The key to LinkedIn is not only knowledge about what each feature does but also a strategy to most effectively use it.•The average user only logs on 2.9 times per month. The Facebook average is once a day. •LinkedIn never actually call themselves a ‘social network’, they prefer the term ‘professional network’. •It’s users have a median income of $109,000.  They are the CEOs, entrepreneurs and decision makers behind the businesses you’ll find on other networking sites. 

Why is LinkedIn Important

Improving your LinkedIn Profile

When you click ‘edit’- make sure you don’t share each update to your connections, especially if you will be making a lot of changes at once.

Dress for Success: Having a professional picture on LinkedIn is imperative, try getting an actual photographer to take it.

On LinkedIn, the public is looking at YOU and your success within you company to help with the decision of where to spend their money

How to present yourself on LinkedIn

Click icon to add picture

How not to present yourself on LinkedIn

How to not present yourself on LinkedIn… Cont.

Headline

The headline of your LinkedIn page should be catchy. It should also include at least one of the keywords you want to be associated with. Using the description “CEO” or “Owner” does not bring you closer to your target market or set you apart from the crowd, so… start with the same terms your clients are likely to use when searching for your services online

Proper Headline

Improper Headline

Summary

You summary should be used to tell them why you are their best choice. Tell them exactly what services you offer, what you will help them do to solve their problems, and always keep your wording client-focused. Also be specific about your target market, so they can self-select and identify themselves as potential clients.

Summary:

Example

Summary Cont.

Included in your summary add photos, videos, links, etc. to separate yourself from the competition. It not only gives you an upper hand it reinforces the skills you already told them you had

Summary Cont.

People will visit your website and share your information more often if you upload quality

content. BE AN EXPERT!

Experience

FILL THE EXPERIENCE SECTION OUT

This is straightforward. Fill out your experience.

Experience Key Tips

* Make sure your current job is the most detailed. Incorporate key words related to your industry. It’s also crucial to

elaborate on your specific services for search engines.

* Do not add every job you have ever had. Top 2-3 career related positions( even within the same company) is plenty.

Keep the explanation of duties to a minimum.

* LinkedIn is your virtual resume. USE KISS method!

Skills and Experience

You can use this section to highlight your various skills, as well as keyword-load search terms prospects will be using to find you.

It’s the section that allows people to give you one-click endorsements.

Skills and Experience

Skills and Experience Skills & Experience Key Tips • Listing and being endorsed for typing skills is not exactly helpful if you’re a well-known advisor. You

don’t have to accept the skills people have selected for you in you profile.

• YOU CAN EDIT “SKILLS” so make sure the terms you use are relevant, and reflect your value.

• Do Not endorse someone for a skill they do not have, or that you have not experienced their talent in. Endorsements are like Facebook friends. They are nice to have, but not necessarily of importance or relevance.

• Put your dominant skills, not your most endorsed, at the top of the list( You and edit these at any point).

• Because Endorsements are a one-click process, people tend to hand them out like candy compared to recommendations. Note that the less effort something takes, the less likely people are to put stock into it.

Honors & Awards

If you have been honored or awarded, LET PEOPLE KNOW. If your company has, LET PEOPLE KNOW. Again, LinkedIn is your virtual resume. Tell prospective clients how amazing you are!

Organizations, Additional Contact Information,Education

Projects

Display more of your work in Project format. This is also where you get to show your teamwork skills by including other people who worked on the project(s) with you.

Recommendations

You should have a few previous clients and colleagues that can provide your first LinkedIn recommendation. The Power of 3rd party credibility is invaluable to an advisor, so strive to get at least 10 recommendations before you start aggressively pursuing prospects.

Recommendations Cont.

*Recommendations are important to your profile because the number of recommendations your receive is highlighted at the top of your page when your name appears in a listing of group members.

*The number of recommendations you have is also a criteria factor for search rankings

Skills & Expertise

Recommendation Section Key Tips

•Try to get recommendations for each position you have posted on your Profile.•People won’t immediately recommend you. You’ll probably have to ask, like you would a client or customer for a company review. •Recommendations are more credible than any other part of your LinkedIn profile to any prospective client or job opportunity. They are more personal and show more effort put in on behalf of the person recommending you, so, obviously, these are more valuable.•Always offer to recommend the person who would be writing you the recommendation. No exceptions.

Connections

You should edit privacy so people only see common connections. Why is this important? PROFESSIONAL HUNTERS.

Groups & Companies You Follow

Groups? Join them if they are related. Companies? Follow them if they are your distributors, suppliers, or

even competition.

Groups & Companies Tips

• Weekly email digest

• Make sure they are relevant to your current industry

• These also have privacy settings

Companies You Follow

Optimize Your LinkedIn Profile for the Search Engines •There are many ways you can use keywords to optimize your profile so you rank high in search results. •Make yourself irresistible- Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. •Consider the ideal person your profile would speak to, consider your buyer personas, and if your profile were by side with another which- words would make you stand out.

Have these words thought-out and ready when you create or edit your profile

Optimize Your LinkedIn Profile for the Search Engines

How You’re Connected ToolThe “How You’re Connected” tool helps introduce you to other LinkedIn users who may be connected to you or other connections you have. When you visit someone’s profile, the tool allows you to see who in your network knows that person, and how. When looking for an introduction to someone you may not know yet, you will see who in your network knows them, and how they know each other. This will help you decide the best contact to request an introduction from.Clicking “Getting Introduced’ opens up a new message where you can ask the person to make an introduction. This tool is a great way to view people you want to be connected with and who might be the best person to ask for an intro.

The Company PageCreating a company page not only allows a business to provide the latest company and industry new, event information, and job opportunities, for businesses that not only recruit the best, but also establish a thought leadership position in their but it also helps position your business and it’s employee’s as experts within your industry.Registering and maintaining a company page is an incredible opportunity industry.

Use the Alumni Search Function

The Alumni search function is a great tool to find people associated with a particular school, industry or location. This will then allow you to break down connections by “where they work,” “what they do,” and “where they live.” Additional categories include “where they studied,” “what they are skilled at,” and “how you are connected.”

Don’t Be a Stalker

Don’t Be a StalkerUse the “who’s viewed your profile” feature to increase visibility, discover new opportunities and check out analytics to see specifics about the people who have viewed your profile. With this tool, there are basic and premium features. The basic version allows you to see where your five most recent viewers work and live, how they found you, their industry and job titles and keywords that led to you. The premium version allows you to see your list of viewers from the past 90 days, as well as trends and insights. By using the “who’s viewed your profile” feature, you are better able to customize content shared on your profile, identify valuable connection prospects, and reach out to people in a more personal way.

Join Groups to Gain Visibility

Join Groups to Gain VisibilityOne of the easiest ways to boost your profile and personal brand on LinkedIn is to connect with other professionals in similar industries, with similar interests, and with the competencies or connections you are looking to target. A great way to connect and exchange ideas is with LinkedIn groups. LinkedIn allows a user to join up to 50 groups and it is highly recommended from a SEO, personal branding and search-ability standpoint that you join the 50 groups that are best for you.By joining groups, you strengthen the opportunity to position yourself and your business as an expert in your respective field or industry. To get the most of a group, post relevant information and contribute by commenting on other’s input. Be conscientious of posting information that could be considered overly sales-y or spam, it is against group rules and a horrible way to try to get members’ attention.

Write Appropriate and Thoughtful Post

Write Appropriate and Thoughtful Post

Sharing content on LinkedIn is a great way to showcase your knowledge as well as provide your expertise that can help other connections. When you share a post, provide information /relevance to your audience. If you’d like to share a post with a group, be sure to check the “post to groups” checkbox and include a question or comment that will encourage member engagement.Social networking sites are changing everyday and LinkedIn is at the forefront of channels adding new features and engagement tools to improve content sharing, relationship development, recruitment and lead generation.

Questions?