Liveroad
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Transcript of Liveroad
![Page 1: Liveroad](https://reader035.fdocuments.co/reader035/viewer/2022062902/58edc3861a28ab8f1c8b456d/html5/thumbnails/1.jpg)
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Para
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1. Problema de comunicación
DesconocimientoFalta de confianza
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2. Público objetivoHombres y mujeres17 a 25 añosBeneficios menores de 10.000€/añoResidentes en Madrid
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3. Concepto creativo Nueva forma de ir a festivales Comodidad Entretenimiento
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4. Propuestas creativas
Eslogan creativo Medios interactivos Medios físicos
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4.1. Eslogan
“Easy fun”
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4.2. Medios interactivos
Canal YouTube Publicidad CPM APP Smartphone Comunidad Live Road
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4.2.1. Canal Youtube
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4.2.2. Anuncio en Facebook
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4.2.3. APP para Smartphone
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4.2.4. Comunidad Live Road
Establecer un punto de encuentro Feedback con su público Diseño sencillo e intuitivo
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4.3. Medios físicos
Merchandising Tarjetas de fidelización
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4.3.1. Merchandising
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4.3.2. Tarjetas de fidelización
Tarjeta de socioTarjeta de fidelización
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4.4. Evento
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5. Timing
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6. PresupuestoMEDIOSINTERACTIVOS
CANAL YOUTUBE 100€ANUNCIO EN FB 200€APP SMARTPHONE 450€COMUNIDAD LIVE ROAD 200€
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MEDIOSFÍSICOS
TARJETAS DE FIDELIZACIÓN TARJETA DE SOCIO 480€TARJETA DE FIDELIZACIÓN 38,99€
MERCHANDISING PULSERAS “LIVE ROAD” 290€
EVENTO PERMISO ÁREA DE GOBIERNO Y SEGURIDAD 47,70€ALQUILER ESPACIO PÚBLICO “2860,06€”ALQUILER AUTOBUS “1300€”EQUIPAMIENTO AUTOBUS 475€PERSONAL EVENTO 504€
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PORCENTAJE DE BENEFICIO 1597€
PRESUPUESTO TOTAL 8541,99€