Logistics presentation
-
Upload
chloe-nguyen -
Category
Business
-
view
257 -
download
0
Transcript of Logistics presentation
Logistics Presentation
Samsonic case 2
WHO ARE WE?
Kim Ngan TranHaidong WangShan Shan HuNatusha GeermanChau Nguyen
TABLE OF CONTENT
IntroductionCurrent situationProposalRecomendation
MISSION
Business strategy: Product leadershipBusiness objective:
“Samsonic wants to provide its customers with innovative, trendy and technologically advanced products for
a reasonable price.”
OUR PRODUCTS
Innovative
Innovative
Functional
Functional
OUR PROBLEM
Green dots >85% on timeOrange dots 75%to 85% on timeRed dots <75 % on time
• Long distance from consolidation hub to WEDC
• Only urgent orders distributed by airfreight
Long lead time
• Only one warehouse• Wrong position of
warehouseLate delivery
• DCs are far awayIncomplete orders
• Customers compare with competitors’ delivery performance
Competitor
COMPLAINT AND BOTTLE NECK
P(Tablet)
S
P
C
C
WEDC
P
Airport Milan
Port Hamburg
Production site of local company (Norway)
Two shifts:06:00-15:00
Or15:00-24:00
Stock after production Hub (Asia)
Truck (Norway)Next day
Cross docking(1-3 days delivery)
Domestic Customers
International Customers
CURRENT SUPPLY CHAIN
CURRENT SUPPLY CHAIN RISK
Decrease
d prices o
f fuel
Quality
issues w
ith su
ppliers
Accidents
Rising l
abour w
ages
Natural
disaste
r
Increasi
ng tax
es0
50
100
150
200
250
300
VALUE DENSITYInterest costs
Transport & Storagecosts
Value Density in$/m3
Packing Density incarton/m3
100
1000
10.000
100.000
1 10 100
SEA AND AIR FREIGHT
Adapters
Washing machine
Tablet
Headsets
THE PROPOSAL!
SCENARIO 2SCENARIO 1
Adapters: Binh Duong, Vietnam
Tablets and Headsets: Maharashtra state India
Washing machines: Ploiesti, Romania
DC: Madrid, Spain London, England Hamburg, Germany Torina, Italy
Harbor ( Asia): Ho Chi Minh, Viet NamHarbor in Europe: Rotterdam, Netherlands.Airports in Asia: Mumbai, IndiaAirports in Europe: Amsterdam, Netherlands
SCENARIO 2SCENARIO 2 Tablets & headsets and adapters: Shenzhen, China
Washing machines: Wroclaw, Poland
DC: Barcelona, Spain London, England Lille, France
Harbor ( Asia): Shenzhen, ChinaHarbor in Europe: Valencia, Spain.Airports in Asia: Shenzhen, ChinaAirports in Europe: Barcelona, Spain
NEW SUPPLY CHAIN
S P
C
Washing machine & dryerTabletHeadsetsAdapters Planning order
Customers orderLess than 72 hours
Distribution center
PRODUCT CHARATERISTICTablet Headset Washing
machine & dryer
Adapter
Product life cycle
Short Short Long Long
Product variety
High High Low Low
Forecast accuracy
Low Low High High
Demand Unpredictable Unpredictable Predictable Predictable
TIME TO MARKET
Shorter lead timeControlled orders’ processRapid prototypingAccurate forecast of salesCustomer relationship management system
COST OF REDESIGNCosts Scenario 1 Scenario 2Transport Decrease DecreaseLabor Increase IncreaseManufacturing Decrease DecreaseInventories cost Decrease DecreaseCost of lost sales
Decrease Decrease
Relocate DC New cost New costNew warehouses
New cost New cost
Fixed cost Increase IncreaseTOTAL Decrease Decrease
MITIGRATION STRATEGY
Lille, France faces high risk of strikesNatural disasters in AsiaCopyright infringementQuality issues with suppliers
KEY PERFORMANCE INDICATOR
Delivery performance Order fulfillment Supply chain responsive time Total logistic redesigning cost
SUSTAINABILITY
PLANET PEOPLEPROFIT
Less TransportLess Pollution
More warehouses More employment
Delivery on timeHappy customers
OVERVIEW
Scenario 1 Scenario 2
Sustainability Less sustainable Sustainable
Service level Improve Improve
Total cost Higher Slightly higher
Thank you for listening