Lynsey Sweales - SocialB Ltd Presentation 25.02.16
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Transcript of Lynsey Sweales - SocialB Ltd Presentation 25.02.16
![Page 1: Lynsey Sweales - SocialB Ltd Presentation 25.02.16](https://reader034.fdocuments.co/reader034/viewer/2022042722/5888f0cb1a28ab87728b66cf/html5/thumbnails/1.jpg)
Is your business social media cyber smart?
Lynsey Sweales @SocialBuk
![Page 2: Lynsey Sweales - SocialB Ltd Presentation 25.02.16](https://reader034.fdocuments.co/reader034/viewer/2022042722/5888f0cb1a28ab87728b66cf/html5/thumbnails/2.jpg)
True or False?If your business isn’t using social
media you are safe from a social media
disaster?Enabling A Better Future Together
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Enabling A Better Future Together
![Page 4: Lynsey Sweales - SocialB Ltd Presentation 25.02.16](https://reader034.fdocuments.co/reader034/viewer/2022042722/5888f0cb1a28ab87728b66cf/html5/thumbnails/4.jpg)
Enabling A Better Future Together
![Page 5: Lynsey Sweales - SocialB Ltd Presentation 25.02.16](https://reader034.fdocuments.co/reader034/viewer/2022042722/5888f0cb1a28ab87728b66cf/html5/thumbnails/5.jpg)
Enabling A Better Future Together
![Page 6: Lynsey Sweales - SocialB Ltd Presentation 25.02.16](https://reader034.fdocuments.co/reader034/viewer/2022042722/5888f0cb1a28ab87728b66cf/html5/thumbnails/6.jpg)
Enabling A Better Future Together
Lessons to learn• Social media is very much public PR
• Educate your staff on the dangers of social media personally & their career
• Get them in to the mind set of – why am I posting this• Install a social media policy
'I am only 22 and, not generalising about 22-years-olds or anything,but you sometimes just tweet things you don't actually mean.’
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QuestionIf you are using
social media & your staff have access via
their mobiles, are you safe?
Enabling A Better Future Together
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Lessons to learn
Enabling A Better Future Together
• Mobile phone use of social media - security
• Have a clear strategy for social media, including the boundaries and guidelines
• Professionally train staff• Don’t leave it to
inexperienced hands• Change passwords
regularly• Don’t leave social media
simply to staff – know the basics yourself
• Have a social media change procedure for leavers/upset staff
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Is social media here to stay?
Enabling A Better Future Together
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We are in a digital age
Enabling A Better Future Together
• It can be hugely successful
• Customer service• Marketing• Community• Sales
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Is your business social media cyber smart?
Lynsey Sweales @SocialBuk