Management 2.0 Ficod
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Transcript of Management 2.0 Ficod
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FICOD 09 MADRID
Management 2.0: La gestión de las organizaciones en la incorporación de nuevos
conceptos, soportes y herramientas
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
¿Qué es y qué implica la filosofía 2.0?
FILOSOFÍA 2.0
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FICOD 09 MADRID
La nueva Organización
MANAGEMENT 2.0
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FICOD 09 MADRID
La nueva Organización
MANAGEMENT 2.0
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FICOD 09 MADRID
ADN/ONA (Organizational Network Analysis)ADN/ONA (Organizational Network Analysis)
MANAGEMENT 2.0
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FICOD 09 MADRID
Modelo de Comunicación CorporativaModelo de Comunicación Corporativa
MANAGEMENT 2.0
CONEXIÓN CONVERSACION CONOCIMIENTO ENGAGEMENT
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FICOD 09 MADRID
COMUNICACIÓN CORPORATIVA 2.0
SOCIAL MEDIA CORPORATE ENGAGEMENT
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FICOD 09 MADRID
COMUNICACIÓN CORPORATIVA 2.0
SOCIAL MEDIA ENGAGEMENT STAGES
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FICOD 09 MADRID
FACEBOOK ENGAGEMENT
EMPRESAS
COMUNICACIÓN CORPORATIVA 2.0
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FICOD 09 MADRID
COMUNICACIÓN CORPORATIVA 2.0
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FICOD 09 MADRID
Acciones en internet en busca de la
generación de influencia para mover el interés de los
usuarios hacia nuestros productos y marcas.
En busca del engagement …
MARKETING 2.0
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Fases del Engagement
conexión
interacción
participación
influencia
Se crean canales y se define un mensaje a
comunicar en los Medios Sociales,
creando una imagen de marca.
Se inicia la relación con el usuario. Se busca mantener
una conversación.
Los públicos conocen la
marca y participan de los
canales sociales.
Los usuarios que visitan los medios
sociales están dispuestos a
promover la marca.
FICOD 09 MADRID
MARKETING 2.0
CREADORES SEMIACTIVOS ESPECTADORESINACTIVOS
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FICOD 09 MADRID
ORGANIZACIONES 2.0ORGANIZACIONES 2.0
MANAGEMENT 2.0
WIKISRED SOCIAL
CORPORATIVAMICRO-
BLOGGINGBLOGS FOROS
Sistema de Knowledge
Management
Sistema de gestión de
RRHH
Sistema de gestión del
trabajo
Sistema de gestión de información
Sistema de gestión de
clientes
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
Reclutamiento 2.0Reclutamiento 2.0
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
Community Manager
Headhunting especializadoHeadhunting especializado
MANAGEMENT 2.0
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FICOD 09 MADRID
Community Manager
Headhunting especializadoHeadhunting especializado
MANAGEMENT 2.0
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FICOD 09 MADRID
Community Manager
5. Headhunting especializado5. Headhunting especializado
MANAGEMENT 2.0
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FICOD 09 MADRID
Responsabilidad Social Corporativa 2.0Responsabilidad Social Corporativa 2.0
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
MANAGEMENT 2.0
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FICOD 09 MADRID
DOG COMUNICACION
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