Mary Kay Presentation
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Transcript of Mary Kay Presentation
Every woman’s favorite brand
Situational Analysis
• $3.5 billion in wholesales
• Holding firmly against competitors
• Opportunity – generation- Marykay at play color products- botanical effects- Clearproof Acne
Message
MKart• 10 Trucks
• Travel nationwide to midsized colleges
• FREE STUFF• Makeovers• Samples• Giveaways
• Facebook event & #MKart2015
Audience
Audience
• Primary: Female College students
• Secondary: College Faculty & Staff
• Media Audience: Social Media
Goals
Goal 1
Increase product purchases among female consumers ages 18-25 by 20%
above baseline
Goal 2
Increase brand awareness among female consumers ages 18-25 by 10%
above baseline
Goal 3
Increase number of new IBCs ages 18-25 by 10% above baseline
Evaluation
Evaluation• Goal 1 – sales of MKart IBCS
& online sales
• Goal 2 – increase in Twitter & Facebook followings
• Goal 3 – hires due to info card handouts
Calendar & Budget
Calendar
Budget65% - Truck design & manufacturing
10% - Auto insurance & gas
10% - Giveaways & cosmetics for makeovers
10% - IBC & driver salary, housing & food
Every woman’s favorite brand