Mercado Crowdfunding en España y Latinoamerica 2013

7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013

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K`romef e` Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom `h 37=?(www.Lhbforfwesfurolhd.ofk)

Kmrzf 37=5



Ofhojuslfh`s e`j `stuelf

@j lkpfrt` `h bfhefs ofhs`dulefs pfr jms pjmtmbfrkms e` Orfwebuhelhd `h @spmým ymmsol`he` m =<,= kljjfh`s e` ùrfs, pfr jf qu` s` eupjlom r`spòtf m 37=3.

Efhmolfh`s `s `j kfe`jf qu` lhor`k`htm kís su vfjuk`h e` k`romef `h @spmýmr`spòtf m 37=3, trlpjlomhef jm olbrm ofhs`dulem `j mýf mht`rlfr.

@h Jmtlhfmkìrlom ̀ j oròlkl`htf `s kuonf kmyfr y omsl s` oumtrlpjlom jj`dmhef m =2,2kljjfh`s e` ùrfs.

E`j tftmj e` 24 pjmtmbfrkms motlvms Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom, @spmým`s `j pmës e` nmcjm nlspmhm ofh kmyfr hñk`rf e` pjmtmbfrkms ofh 0?, s`dulef e`

Wídlhm 3

, . .

Ufefs jfs kfe`jfs e` Orfwebuhelhd muk`htmh `j hñk`rf e` pjmtmbfrkms r`spòtf m37=3.

Jms pjmtmbfrkms d`h`rmjlstms sfh jms qu` kís orò`h m p`smr e` qu` `j k`romef ym`stí smturmef e` `st` tlpf e` pjmtmbfrkms



=<.7>3

=2.225

37=3

Rfjuk`h e` K`romef (klj`s ₪)

@j K`romef e` Orfwebuhelhd `h @spmým ym supfh` =<,= kljjfh`s e` ùrfs, omsl `j efcj` qu` `jmýf pmsmef.

@h Jmtlhfmkìrlom omsl s` oumtrlpjlom `j vfjuk`h y ym msol`he` m =2,2 kljjfh`s e` ùrfs

+<4%

+3><%

Mkcfs k`romefs orò`h pfr `holkm e`j >=%** `stlkmef pmrm `j k`romef kuhelmj

Wídlhm ?

.

5.3>7

@spmým Jmtlhfmk`rlom

37=?

* K`romef `h `spmýfj r`mj `h cms` m emtfs prfpfrolfhmefs pfr jms pjmtmbfrkms qu` ofhsldul`rfh bfhefs `h 37=3 y 37=?**K`romef kuhelmj ̀ h cms` m `stuelf Kmssfjutlfh (nttp1//www.orfwesfurolhd.frd/èltfrlmj/orfwebuhelhd-lheustry-tr`hes-mhe-stmtlstlos-lhbfdrmpnlo/30223)



@spmým

Wjmtmbfrkms e` Orfwebuhelhd `h ̀ j kuhef

E`j tftmj e` 24 pjmtmbfrkms e` Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom, @spmým `s `jpmës e` nmcjm nlspmhm ofh kmyfr hñk`rf (0? - 4<%), s`dulef e` Ofjfkclm, Mrd`htlhm y

Kìxlof

Muk`htm `j hñk`rf e`pjmtmbfrkms tftmj`sr`sp`otf m 37=3, sfcr` tfef`h @spmým y Ofjfkclm,muhqu` ̀ h Mrd`htlhm

elsklhuy`h

Wídlhm 5

Mrd`htlhm5 (2%)

Onlj`? (3%)

Kìxlof5 (2%)

Ofjfkclm0 (2%)

* Wjmtmbfrkms ofh mjdñh prfy`otf motlvf m =/7=/37=5. Bu`ht`1 www.Lhbforfwesfurolhd.ofk* Muhqu` Le`m.k` jm ofhtmcljlzmkfs ofkf uhm sfjm pjmtmbfrkm `h `j tftmj, jm lhojulkfs `h jfs elb`r`ht`s pmës`s `h jfs qu` `stí pr`s`ht`

W`rñ= (=%)

Prudumy= (=%)



Wjmtmbfrkms `h `j kuhef

W`rñ y Prudumysurd`h ofkfhu`vfs motfr`s ̀ h

Jmtlhfmkìrlom

Wídlhm 0

*Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm.* Muhqu` Le`m.k` jm ofhtmcljlzmkfs ofkf uhm sfjm pjmtmbfrkm `h `j djfcmj, jm lhojulkfs `h jfs elb`r`ht`s pmës`s `h jfs qu` `stí pr`s`ht`



??

=7

<

Wmrtlolpmolfh`s

Wjmtmbfrkms pfr Kfe`jfs e` Orfwebuhelhd

Ufefs jfs kfe`jfs e` Orfwebuhelhd muk`htmh `j hñk`rf e` pjmtmbfrkms r`spòtf m37=3

_` ofhsle`rmh 5 kfe`jfs e` Orfwebuhelhd

• Orfwebuhelhd e` pmrtlolpmolfh`s1 jfs bfhefsftfrdmh pmrtlolpmolfh`s f c`h`blolfs `h `j prfyòtfblhmholmef. @stm omt`dfrëm sldu` oròl`hef r`spòtfmj mýf mht`rlfr.• Orfwebuhelhd e` prìstmkfs1 jm blhmholmolÿh vme`stlhmem m prìstmkfs, ofhsldul`hef uhfslht`r`s`s pfr elonfs prìstmkfs. @s jm omt`dfrëmk`hfs e`smrrfjjmem `h `spmýfj, ofh sfjf tr`sjmtmbfrkms.

23

=0%

0%

=0%

0%

24

Wídlhm 2

=? ==

5=?<

37=? 37=3

Wr`stmkfs

Sòfkp`hsms

Efhmolÿh

• Orfwebuhelhd e` ròfkp`hsms1 `stm `s jmomt`dfrëm kís e`smrrfjjmem ofh uh 27% e` jmspjmtmbfrkms. Jf qu` ofhsldu` jm p`rsfhm qu`mpfrtm bfhefs `s uhm ròfkp`hsm f pr`klf `hbuholÿh e` jm vmjëm e` jm mpfrtmolÿh.• Orfwebuhelhd e` efhmolfh`s1 `h `stm

omt`dfrëm, jm p`rsfhm qu` blhmholm `j prfyòtfofhsldu` jm smtlsbmoolÿh e` nmc`r pmrtlolpmef `h `jprfyòtf, pu`s jf qu` r`mjlzm `s uhm efhmolÿh. @sjm s`duhem omt`dfrëm kís lkpfrtmht` ofh =3pjmtmbfrkms.

2?%

=>%

23%

=>%



Lhor`k`htf e` vfjuk`h e` K`romef (%) pfr Kfe`jf e` Orfwebuhelhd (@spmým)

Efhmolfh`s `s `j kfe`jf qu` lhor`k`htm kís su vfjuk`h e` k`romef `h @spmýmr`spòtf m 37=3, trlpjlomhef jm olbrm ofhs`dulem ̀ j mýf mht`rlfr

35>%

Wídlhm 4

* Hf s` pucjlomh jfs emtfs e` prìstmkfs pfr sòr`tf `stmeëstlof** Olbrms omjoujmems `h cms` mj lkpfrt` (₪) ròmuemef `h omem omt`dfrëm (37=? vs 37=3) `h @spmým

53%

==3%

Efhmolÿh Wmrtlolpmolfh`s Sòfkp`hsms



Efhmolfh`sS`ofkp`hsms

Wjmtmbfrkms pfr Kfe`jfs e` Orfwebuhelhd

Wídlhm >

Wmrtlolpmolfh`sWrìstmkfs

* Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm



=3

4

>

0

2

3

?

2

4

S`stf

Ol`htlblofs

Kuslomj`s

Mrtlstlofs

Wjmtmbfrkms pfr tlpf e` prfyòtf

Jms pjmtmbfrkms d`h`rmjlstms ofh jms qu` kís orò`h (sfcr` tfef `h @spmým) m p`smre` qu` `j k`romef ym `stí smturmef e` `st` tlpf e` pjmtmbfrkms

• Orfwebuhelhd d`h`rmjlstms1 sfh pjmtmbfrkms qu`meklt`h tfef tlpf e` prfyòtfs. @stms pjmtmbfrkmsorò`h p`rf jm kmyfrëm e` `jjms muhqu` hf sfhelb`r`holmj`s r`spòtf m jms ym `xlst`ht`s.• Orfwebuhelhd pmrm @kpr`sms/_tmrt-ups1 `j 33%

e` jms pjmtmbfrkms sfh e` `st` tlpf y cusomhblhmholmolÿh pmrm jm or`molÿh e` `kpr`sms f pmrm uhprfyòtf ̀ kpr`smrlmj.• Orfwebuhelhd _fjlemrlf1 @stms pjmtmbfrkmscusomh blhmholmolÿh pmrm prfyòtfs sfjlemrlfs y

23<%

?%

=>%

=7%

4%

==%

0%

=2%

=?%

=7%

24

Wídlhm <

37

=?

=0

=0

37=? 37=3

_fjlemrlfs

@kpr`sms/_tmtups

D`h`rmj

Orfwebuhelhd.• Orfwebuhelhd Mrtlstlofs1 @j =7% e` jmspjmtmbfrkms cusomh blhmholmolÿh pmrm prfyòtfsmrtëstlofs ̀ h d`h`rmj• Orfwebuhelhd Kuslomj`s1 Mquë ̀ kpl`zmh jmspjmtmbfrkms e` hlonf, ofh uh 4% e` pjmtmbfrkms

eèlomems `xojuslvmk`ht` m kñslom.• Orfwebuhelhd Ol`htlblof1 efs pjmtmbfrkmstrmcmamh `xojuslvmk`ht` prfyòtfs ol`htëblofs.• Orfwebuhelhd S`stf1 @h r`stf `hofhtrmkfspjmtmbfrkms e` Orfwebuhelhd `spòlmjlstms ̀ hprfyòtfs e` e`pfrt`s, pmrm or`molÿh e` prfeuotfs,

jlt`rmrlfs, pmrm oukpj`mýfs f pmrm cfems.

?7%

33%

3=%

35%



Wjmtmbfrkms pfr tlpf e` prfy`otf

Wídlhm =7

* Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm



K`tfefjfdëm

@j vfjuk`h e` k`romef s` omjoujm `h cms` m jfs emtfs prfpfrolfhmefs f pucjlomefs pfr jms pjmtmbfrkms (8<0%) y uhmp`qu`ým ̀ xtrmpfjmolÿh pmrm pjmtmbfrkms qu` hf nmh prfpfrolfhmef jm lhbfrkmolÿh hò`smrlm pmrm ̀ j `stuelf f ym hf ̀ stíhmotlvms, jf qu` supfh` k`hfs e` uh 0% e`j k`romef, pfr jf qu` `j `rrfr ofk`tlef `s príotlomk`ht` hujf.

Jm lhbfrkmolÿh e` pjmtmbfrkms s` r`bl`r` m pjmtmbfrkms motlvms m prlholplfs e` 37=5, `s eòlr, ofh mjdñh prfyòtf `hprfo`sf e` ròmuemolÿh `h `s` kfk`htf.

M elb`r`holm qu` `h `j `stuelf e` 37=3, jms pjmtmbfrkms s` nmh uclomef `h `j pmës `h `j qu` tl`h`h sus prfyòtfs e`ròmuemolÿh, r`stíhefj` lkpfrtmholm mj pmës e` frld`h. Wfr à`kpjf, Pjuj` f Ky Kmafr Ofkpmhy, muhqu` sfh e` frld`hbrmhoìs, s` nmh ofhsle`rmef `h `j `stuelf e`htrf e` @spmým pfrqu` `h `st` pmës `s efhe` `stíh ofhsldul`hef jmròmuemolÿh. Umkclìh fourr` ofh Le`mk`, qu` muhqu` ̀ s Mrd`htlhm, tmkclìh s` nm ofhsle`rmef ̀ h Ofjfkclm, K`xlof, Onlj`,Prudumy pfrqu` fctl`h`h ròmuemolÿh.

Muhqu` e`t`rklhmems pjmtmbfrkms ofkf Jlcrfs.ofk hf puè`h s r̀ ofhsle`rmems e` Orfwebuhelhd purms emef qu` hffctl`h`h su c`h`blolf e` jm ròmuemolÿh fct`hlem, slhf `h `st` omsf e` jm èlolÿh y pucjlomolÿh e` jlcrfs, tmkclìh s` nmh

Wídlhm ==

.



Kís lhbfrkmolÿh `h www.Lhbforfwesfurolhd.ofk

@kmlj1 lhbfGlhbforfwesfurolhd.ofk

Mercado Crowdfunding en España y Latinoamerica 2013

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