Áreas Temáticas

Management

Green Business

Economía

Hospitality Management

Contabilidad y Finanzas

Marketing

Dirección de Recursos Humanos

Tecnologías de la información

Dirección de Operaciones

Management

The ten commandments for business failureKeough . 978014103Signatura: 32347 Strategies for Eelectronic and mobile commerceEnders . 9780273710288Signatura: 32348

The Boston consulting perspectives / Carl W. Stern ; Michael S. Deimler . 413 p . -- ISBN 9780471757221Signatura: 32349

Redefining the corporationorganizational wealthSachs . . -- ISBN 9780804743105Signatura: 32350 The first 90 daysleaders at all levelsBUSINESS SCHOOL, 2003 . Signatura: 32

Novedades CdD Diciembre

Management

Green Business

Economía

Hospitality Management

Contabilidad y Finanzas

Marketing

Dirección de Recursos Humanos

Tecnologías de la información

Dirección de Operaciones

The ten commandments for business failureKeough . -- London : PENGUIN Books, 2008 . -- 190 p . 9780141039220 Signatura: 32347

Strategies for E-Business : creating value through electronic and mobile commerce / Tawfik Jelassi ; Albrecht Enders . -- Essex : Pearson Education, 2008 . -- 626 p . 9780273710288 Signatura: 32348

The Boston consulting group on strategy : classic concepts and new Carl W. Stern ; Michael S. Deimler . -- Hoboken : Wiley, 2006 .

ISBN 9780471757221

Redefining the corporation : stakeholder management and organizational wealth / James E. Post ; Lee E. Preston ; Sybille Sachs . -- Stanford : STANFORD University Press, 2002 .

ISBN 9780804743105 Signatura: 32350

The first 90 days : critical success strategies for new leaders at all levels / Michael Watkins . -- Boston : HARVARD BUSINESS SCHOOL, 2003 . -- 253 p . -- ISBN 9781591391104Signatura: 32352

Diciembre 2010

The ten commandments for business failure / Donald R. 190 p . -- ISBN

creating value through Tawfik Jelassi ; Albrecht

626 p . -- ISBN

classic concepts and new Hoboken : Wiley, 2006 . --

stakeholder management and James E. Post ; Lee E. Preston ; Sybille

Stanford : STANFORD University Press, 2002 . -- 320 p

critical success strategies for new Boston : HARVARD

ISBN 9781591391104

Start Up! : how to start up a successful business from absolutely nothing / Liz Jackson ; Mick Spain . -- Harlow : Pearson Education, 2006 . -- 145 p . -- ISBN 9780273706021 Signatura: 33340

El personal directivo en la Administración local / Rafael Jiménez Asensio . -- Barcelona : Diputació de Barcelona, 2009 . -- 125 p . -- ISBN 9788498033335 Signatura: 33341 The small business survival guide / Jason Reid . -- Boston : Cengage Learning, 2011 . -- 315 p . -- ISBN 9781435457805 Signatura: 35136

Green Business Future minds : how the digital age is changing our minds, why this matters, and what we can do about it / Richard Watson . -- London : Nicholas Brealey Publishing, 2010 . -- 213 p . -- ISBN 9781857885491 Signatura: 05278 The necessary revolution : how individuals and organizations are working together to create a sustainable world / Peter Senge ; Bryan Smith ; Nina Kruschwitz . -- London : Nicholas Brealey Publishing, 2010 . -- 406 p . -- ISBN 9781857885323 Signatura: 05279

Confronting collapse : the crisis of energy and money in a post peak oil world / Michael C. Ruppert . -- Vermont : Chelsea Green, 2009 . -- 248 p . -- ISBN 9781603582643 Signatura: 05280 The new entrepreneurs : building a green economy for the future / Andrew Heintzman . -- Toronto : House of Anansi Press, 2010 . -- 284 p . -- ISBN 9780887842276 Signatura: 05281

Sustainable investing : the art of long-term performance / Cary Krosinsky ; Nick Robins . -- London : Earthscan, 2008 . -- 244 p . -- ISBN 9781844075485 Signatura: 05282 The green-collar economy : how one solution can fix our two biggest problems / Van Jones ; Ariane Conrad . -- New York : Harper Collins, 2008 . -- 247 p . -- ISBN 9780061650765 Signatura: 05283

Green economics : an introduction to theory, policy and practice / Molly Scott Cato . -- London : Earthscan, 2009 . -- 224 p . -- ISBN 9781844075713 Signatura: 05284 Green investing : a guide to making money through environment-friendly stocks / Jack Uldrich . -- Avon : Adams Media, 2010 . -- 266 p . -- ISBN 9781440503740 Signatura: 05285

The new pioneers : sustainable business success through social innovation and social entrepreneurship / Tania Ellis . -- West Sussex : Wiley, 2010 . -- 247 p . -- ISBN 9780470748428 Signatura: 07114 Power hungry : the myths of "green" energy and the real fuels of the future / Robert Bryce . -- New York : PublicAffairs, 2010 . -- 394 p . -- ISBN 9781586487898 Signatura: 05286

Greening your business : a hands-on guide to creating a successful and sustainable business / Daniel Sitarz . -- Carbondale : Earthpress, 2008 . -- 320 p . -- ISBN 9781892949462 Signatura: 05287 Ethical markets : growing the Green Economy / Hazel Henderson ; Simran Sethi . -- Vermont : Chelsea Green, 2006 . -- 256 p . -- ISBN 9781933392233 Signatura: 05288

Managing4Good : Kaplan's guide to responsible and sustainable business / John Fagan . -- Berkshire : Kaplan Publishing, 2010 . -- 472 p . -- ISBN 9780857322067 Signatura: 07113 Succeeding at social enterprise : hard-won lessons for nonprofits and social entrepreneurs . -- San Francisco : Wiley, 2010 . -- 260 p . -- ISBN 9780470405321 Signatura: 07115

Economía Macroeconomics / Graeme Chamberlin ; Linda Yueh . -- London : Thomson, 2006 . -- 582 p . -- ISBN 9781844800421 Signatura: 11162

The myth of the rational market : a history of risk, reward, and delusion on Wall Street / Justin Fox . -- Hampshire : Harriman House, 2010 . -- 382 p . -- ISBN 9781906659691 Signatura: 12226 Managed by the markets : how finance reshaped America / Gerald F. Davis . -- Oxford : OXFORD University Press, 2009 . -- 304 p . -- ISBN 9780199216611 Signatura: 12227

El model de finançament autonòmic de 2009 : descripció i valoració / Montserrat Bassols ; Núria Bosch ; Maite Vilalta . -- Barcelona : Direcció General d'Anàlisi i Política Econòmica, 2010 . -- 53 p. -- (Monografías ; 13) . -- ISBN 9788439385295 Signatura: 15322

Designing public policies : an approach based on multi-criteria analysis and computable general equilibrium modeling / Francisco J. André ; M. Alejandro Cardenete ; Carlos Romero . -- Berlín, Bilbao : Springer-Verlag, Fundación BBVA, 2010 . -- 143 p . -- ISBN 9783642121821 Signatura: 15323 Investing in emerging markets : the BRIC economies and beyond / Julian Marr ; Cherry Reynard . -- West Sussex : Wiley, 2010 . -- 246 p . -- ISBN 9780470748251 Signatura: 16783 Creixement i restriccions financeres a les empreses industrials de Catalunya / Agustí Segarra ; Mercedes Teruel ; Antoni Vidal . -- Barcelona : Direcció General d'Anàlisi i Política Econòmica, 2010 . -- 225 p. -- (Monografies ; 12) . -- ISBN 9788439385288 Signatura: 17541 12 casos de empresas agroalimentarias españolas / Julio Audicana Arcas ; José Antonio Boccherini Bogert ; Fernando Faces García . -- Madrid, Sevilla : Ministerio de Medio Ambiente y Medio Rural y Marino, Fundación San Telmo, 2009 . -- 559 p . -- ISBN 9788449109522 Signatura: 17542 Hospitality Management Marketing in travel and tourism / Victor Middleton ; Alan Fyall ; Michael Morgan . -- Oxford : ELSEVIER, 2009 . -- 502 p . -- ISBN 9780750686938 Signatura: 49311

Strategic management for hospitality and tourism / Fevzi Okumus ; Levent Altinay ; Prakash Chathoth . -- Oxford : ELSEVIER, 2010 . -- 333 p . -- ISBN 9780750665223 Signatura: 49310 Human resources and tourism : skills, culture and industry / Darren Lee-Ross ; Josephine Pryce . -- Bristol : Channel View Publications, 2010 . -- 287 p . -- ISBN 9781845411398 Signatura: 49312

Start and run a restaurant / Carol Godsmark . -- Oxford : How To Books Ltd, 2010 . -- 200 p . -- ISBN 9781845283902 Signatura: 49313 Start and run a sandwich and coffee shop / Jill Sutherland . -- Oxford : How To Books Ltd, 2009 . -- 176 p . -- ISBN 9781845283339 Signatura: 49314

Tourism and the lodging sector / Dallen J. Timothy ; Victor B. Teye . -- Oxford : ELSEVIER, 2009 . -- 270 p . -- ISBN 9780750686594 Signatura: 49315 How to open and run a successful restaurant / Christopher Egerton-Thomas . -- New Jersey : Wiley, 2006 . -- 222 p . -- ISBN 9780471698746 Signatura: 49316

Contabilidad y Finanzas Accounting for non-accountants : a manual for managers and students / Graham Mott . -- London : KOGAN, 2008 . -- 362 p . -- ISBN 9780749452643 Signatura: 90424 Financial reporting & analysis : using financial accounting information / Charles H. Gibson . -- Mason : Cengage Learning, 2009 . -- 608 p . -- ISBN 978-0-324-66107-1 Signatura: 93196

Supuestos de análisis de estados financieros : ejercicios y casos resueltos / Oriol Amat Salas . -- Barcelona : Gestión 2000, 2004 . -- 161 p . -- ISBN 9788480886833 Signatura: 93214 Essentials of investments / Zvi Bodie ; Alex Kane ; Alan J. Marcus . -- New York : Mc GRAW-HILL, 2008 . -- 708 p . -- ISBN 9780071273466 Signatura: 95128

Inversores y mercados : la gestión de portafolios, el precio de los activos y el asesoramiento financiero / William F. Sharpe . -- Barcelona : DEUSTO, 2008 . -- 296 p . -- ISBN 9788423426058 Signatura: 95219 The definitive guide to business finance : what smart managers do whith the numbers / Richard Stutely . -- Harlow : Pearson Education, 2007 . -- 412 p . -- ISBN 9780273710950 Signatura: 96370

La bolsa : funcionamiento y técnicas para invertir / Amat i Salas, Oriol . -- Bilbao : DEUSTO, 2010 . -- 216 p . -- ISBN 84-234-0694-6 Signatura: 97121 Los nuevos océanos azules para productos financieros : oportunidades de negocio en la base de la pirámide / Francesc Prior ; Javier Santomá . -- Barcelona : Ediciones Deusto, 2009 . -- 303 p . -- ISBN 9788423427260 Signatura: 97302

Marketing

Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald ; Peter Mouncey . -- London : KOGAN PAGE, 2009 . -- 293 p . -- ISBN 9780749453862 Signatura: 8.368 Strategic market management : global perspectives / David A. Aaker ; Damien McLoughlin . -- West Sussex : Wiley, 2010 . -- 354 p . -- ISBN 9780470689752 Signatura: 8.369

The marketing plan handbook / Alexander Chernev . -- Chicago : Brightstar Media, 2010 . -- 162 p . -- ISBN 9780982512661 Signatura: 80050

The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly . -- Madison : Entrepreneur Press, 2009 . -- 334 p . -- ISBN 9781599183626 Signatura: 80051 Data mining and market intelligence for optimal marketing returns / Susan Chiu ; Domingo Tavella . -- Burlington : ELSEVIER, 2008 . -- 280 p . -- ISBN 9780750682343 Signatura: 81089

Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans . -- West Sussex : Wiley, 2009 . -- 256 p . -- ISBN 9780470742976 Signatura: 83028 Guía franquicias de España / Barbadillo Asociados . -- Madrid : Barbadillo Asociados Consultores, 2010- . -- 306 p . -- ISBN 9788493243180 Signatura: DR-GUIAFRAN

Dirección de Recursos Humanos

Inteligencia intuitiva : ¿Por qué sabemos la verdad en dos segundos? / Malcolm Gladwell . -- Madrid : Punto de Lectura, 2006 . -- 328 p . -- ISBN 9788466318723 Signatura: 51321 The differentiated workforce : transforming talent into strategic impact / Brian E. Becker ; Mark A. Huselid ; Richard W. Beatty . -- Boston : HARVARD BUSINESS, 2009 . -- 242 p . -- ISBN 9781422104460 Signatura: 52595

Talent management : strategies for success from six leading companies / Larry Israelite . -- USA : ASTD, 2010 . -- 260 p . -- ISBN 9781562866778 Signatura: 52596 Developmental assignments : creating learning experiences without changing jobs / Cynthia D. McCauley . -- Greensboro : CENTER FOR CREATIVE LEADERSHIP, 2006 . -- 64 p . -- ISBN 9781882197910 Signatura: 52599

Liderazgo Guardiola : descubre los secretos de su éxito / Juan Carlos Cubeiro ; Leonor Gallardo . -- Barcelona : Alienta, 2010 . -- 162 p . -- ISBN 9788492414192 Signatura: 52598 CVs for Dummies / Joyce Lain Kennedy ; Lois Andrea Ferguson . -- West Sussex : Wiley, 2009 . -- 250 p . -- ISBN 9780470744918 Signatura: 54162

Psychometric tests for Dummies / Liam Healy . -- West Sussex : Wiley, 2008 . -- 270 p . -- ISBN 9780470753668 Signatura: 54163 FYI For your improvement : a guide for development and coaching / Michael M. Lombardo ; Robert W. Eichinger . -- London : Lominger International, 2006 . -- 629 p . -- ISBN 9780974589237 Signatura: 55112

Outliers : the story of success / Malcolm Gladwell . -- London : PENGUIN, 2009 . -- 309 p . -- ISBN 9780141036250 Signatura: 56093

Ideas man : the Amazing real-life adventures of a modern day creative genius / Sheridan Simove . -- London : RANDOM House, 2009 . -- 350 p . -- ISBN 9780552155502 Signatura: 56095 Serendipity : ¿Por qué algunos tienen éxito y otros no? / Guzmán López Bayarri . -- Barcelona : Alienta, 2010 . -- 131 p . -- ISBN 9788492414116 Signatura: 56096

¿Qué nos jugamos cuando hablamos en público? : comprenda su miedo escénico y cómo controlarlo / Pascale Bang-Rouhet . -- Barcelona : Alienta, 2009 . -- 121 p . -- ISBN 9788493582791 Signatura: 57144

Human resource management applications / Stella M. Nkomo ; Myron D. Fottler ; R. Bruce McAfee . -- USA : Cengage Learning, 2011 . -- 308 p . -- ISBN 9781111058883 Signatura: 60242 Hiring smart for competitive advantage . -- Boston : HARVARD BUSINESS SCHOOL, 2006 . -- 162 p . -- ISBN 9781591399728 Signatura: 64089

Investing in people : financial impact of human resource initiatives / Wayne F. Cascio ; John W. Boudreau . -- New Jersey : Pearson Education, 2008 . -- 324 p . -- ISBN 9780137025725 Signatura: 64090 Criterio : cómo los auténticos líderes toman decisiones excelentes / Noel M. Tichy ; Warren G. Bennis . -- Barcelona : Paidós, 2010 . -- 446 p . -- ISBN 9788449323805 Signatura: 52594 Now you've been shortlisted : your step-by-step guide to being successful at interviews and assessment centres / Denise Taylor . -- Hampshire : Harriman House, 2010 . -- 255 p . -- ISBN 9781906659325 Signatura: 54157

Retooling HR : using proven business tools to make better decisions about talent / John W. Boudreau . -- Boston : HARVARD BUSINESS, 2010 . -- 212 p . -- ISBN 9781422130070 Signatura: 52593 Succeeding at assessment centres for dummies / Nigel Povah ; Lucy Povah . -- West Sussex : Wiley, 2009 . -- 293 p . -- ISBN 9780470721018 Signatura: 54158

How to succeed at an assessment centre : essential preparation for psychometric tests, group and role-play exercises, panel interviews and presentations / Harry Tolley ; Robert Wood . -- London : KOGAN PAGE, 2010 . -- 213 p . -- ISBN 9780749456887 Signatura: 54159

Dragons' Den. The Perfect Pitch : how to win over an audience / Peter Spalton . -- London : Harper Collins, 2010 . -- 239 p . -- ISBN 9780007364275 Signatura: 54160

Reinventarse : tu segunda oportunidad / Mario Alonso Puig . -- Barcelona : Plataforma editorial, 2010 . -- 173 p . -- ISBN 9788496981782 Signatura: 55111 El dado de 7 caras : guía e inspiración para encontrar oportunidades innovadoras de negocio / Luigi Valdés . -- Barcelona : Plataforma editorial, 2009 . -- 356 p . -- ISBN 9788496981584 Signatura: 56091

Tecnologías de la información

Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / Jay Conrad Levinson ; Shane Gibson . -- London : Entrepreneur Press, 2010 . -- 250 p . -- ISBN 9781599183831 Signatura: 27553 How to really use linkedin : discover the true power of linkedin and how to leverage it for your business an career / Jan Vermeiren . -- Bélgica : Booksurge, 2009 . -- 187 p . -- ISBN 9781439229637 Signatura: 27554

Faceboom : facebook, el nuevo fenómeno de masas / Juan Faerman . -- Barcelona : Alienta, 2010 . -- 124 p . -- ISBN 9788492414147 Signatura: 27555

Social media marketing : the next generation of business engagement / Dave Evans ; Jake McKee . -- Indianapolis : Wiley, 2010 . -- 388 p . -- ISBN 9780470634035 Signatura: 27556 Perspectives on social media marketing / Stephanie Agresta ; B. Bonin Bough . -- Boston : Cengage Learning, 2011 . -- 278 p . -- ISBN 9781435456525 Signatura: 27557

Dirección de Operaciones

Operations rules : delivering customer value through flexible operations / David Simchi-Levi . -- Massachusetts : The MIT Press, 2010 . -- 239 p . -- ISBN 9780262014748 Signatura: 70050 The global manufacturing revolution : product-process-business integration and reconfigurable systems / Yoram Koren . -- New Jersey : Wiley, 2010 . -- 399 p . -- ISBN 9780470583777 Signatura: 70051