Power to the people (el poder del consumidor)
Transcript of Power to the people (el poder del consumidor)
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El cambio de paradigma
Power to the peopleconsumermedia
Abril de 2010
mediacommunitieseverybody???!!!!%$&%$&@#~~#€
Email: [email protected]: @kloo
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Paradigma tradicional
Yo vendo el producto / servicio Yo vendo el producto / servicio que quiero
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Paradigma tradicional
Yo vendo el producto / servicio Yo vendo el producto / servicio cuando quiero
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Paradigma tradicional
Yo vendo el producto / servicio Yo vendo el producto / servicio como quiero
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Paradigma tradicional
Y si no le gusta…
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OUT
INSIDEINSIDE
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OUTSIDE
IN
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El gran cambio
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El usuario está mas
informadoinformado
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El usuario sabe
que tiene que tiene
derechos
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Crear Comunidad
Comunicarse / Conversar
Conectarse
Coleccionar
Cambios acelerados por la web2.0
Etiquetar
Colaborar / Co Crear
Categorizar
Crear conocimiento colectivo
Customizar
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El usuario quiere comunicarse
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El usuario quiere conectarse
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El usuario quiere coleccionar
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El usuario quiere etiquetar (taggear)
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Delicious
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El usuario quiere co crear
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El usuario quiere conocimiento
colectivo
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Digg
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El usuario quiere customizar
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Donde se puede leer, ver y escuchar a la
hora que se quiera
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El usuario se incorporó
a la empresas a la empresas
que lo dejan
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http://mystarbucksidea.force.com
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Para qué
gastar en
estudios de
mercado?
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Para qué
gastar en
prospectar la
competencia?
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hay que aprender
a hablar a hablar
seductoramente
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storytellingstorytelling
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• Somos una empresa que busca satisfacer a sus clientes y entregarles un
servicio de calidad, siendo los mejores del mercado…..
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Quiere ser
escuchadoescuchado
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Campaña No quiero mas robos en Chile
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Seminarios en tiempo real
Quiere ser emisor,
no sólo no sólo
receptor
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v
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Hacer sus programas
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Seminarios en tiempo real
Quiere recibir cosas
especiales especiales para él/ella
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En qué se
Movistar a Paris
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Por ahora, en lo
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mi invitación
999