Presentation #4
-
Upload
constancamorais94 -
Category
Business
-
view
159 -
download
0
Transcript of Presentation #4
Lean Entrepreneurship ProjectGeneration Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
SWOT ANALYSIS
• Free of charge• Intuitive/Easy to use• Fast delivery of a wrapped-up gift• Personalized approach/service• It will save the client’s time
• Internet connection is always required• Costly to introduce the mechanism that could find the
right match• Too much dependence on 3rd parties like developers
and databases (higher risk + costs)• 100% dependente on companies that want to be our
suppliers• Free of charge
SWOT ANALYSIS
• No direct competition: Gift a Gift offers a unique service • It is not a seasonal industry• Big opportunity for potential growth
• This industry covers a huge hole in the market: people have less and less time to spend on superfluous activities, such as spending two hours in a shopping mall searching for a gift for someone
• The booming of social media and mobile app: it will be easy reachable for clients (mobile
• Decreasing purchasing power due to the economic downturn
• No barriers to enter the industry• Considerable amount of indirect competition• Distrust of online payment required• Lack of full cost disclosure from the partners • Lack of habits to buy gifts online
MARKET SIZING
TAM = 10 607 560 people
SOM = 530 378 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 5% of internet users that do online shopping will be willing to use our platform.
MARKET SIZING
TAM = 10 607 560 people
SOM = 1 060 756 people
SAM = 7 155 830 people
In the second year of implementation of our platform, we assume that 10% of internet users that do online shopping will be willing to use our platform.
MARKET SIZING
TAM = 10 607 560 people
SOM = 2 651 890 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 25% of internet users that do online shopping will be willing to use our platform.
MARKET SIZING
TAM = 10 607 560 people
SOM = 4 773 402 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 45% of internet users that do online shopping will be willing to use our platform.
MARKET SIZING
TAM = 10 607 560 people
SOM = 6 364 536 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 60% of internet users that do online shopping will be willing to use our platform.
LIST OF COMPETITORS
Direct Competition• eBay• Amazon• Alibaba• All other stores with online shops (Zara, Mango, Nike, …)
Indirect Competition• Shopping Centers• Physical Stores