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8/3/2019 Presentation1 amul.
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INTRODUCTION
Amul – The Taste of India
AMUL means “priceless”
Today amul is a symbol ofmany things
Multi-dimensional impacton rural economy and society
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Gujarat Cooperative Milk MarketingFederation (GCMMF) is India's largest foodproducts marketing organization.
Amul initiated the dairy co-operativemovement.
Today, this movement is being replicated in70,000 villages in over 200 districts in India.
THE GUJARAT COOPERATIVE MILK
MARKETING FEDERATION
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Amul Dairy has organized over 10,000village cooperatives.
Rise in export of Amul products.
Every day Amul collects 4,47,000 litres ofmilk.
Today, 173 milk producers cooperativeunions and 22 federations play a major role
THE GROWTH ERA
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PRODUCTS OFFERED BY AMUL
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I C E C R E A M
LIQUID FRESH MILK
P I Z Z A
COMPETITION
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PRODUCT DEVELOPMENT
Cooperative system
ProfitabilityCommitted to the farmers
DISTRIBUTION NETWORK 300 stock keeping units,
46 sales offices,
3,000 distributors,1,00,000 retailers with refrigerators and
5,00,000 non-refrigerated retail outlets...
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MISSION 2020
• Vision :liberate our farmers from economicoppression and lead them to prosperity
• Mission 2020: dairy cooperatives of Gujarat
turnover of Rs. 27000 crores by the year2020
• Objective: is to ensure that the maximumshare of the consumer’s rupee goes back tothe milk producers
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FUTURE PLANS
• Expansion of distribution network, creativemarketing, consumer education and productinnovation, we will leverage effectively on
rising income levels and growing affluenceamong Indian consumers.
• Tapping the rising demand for new value-added products.
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CONTD…
• Milk shed area will increase to 231 lakh kg per day
(23.1 million kg per day), at an annual growth rate of4%
• Installing Bulk Milk Chillers and Automatic MilkCollection Systems in all our village cooperativesocieties.
• Collect as much as 195 lakh kg per day (19.5 million kgper day) of milk in the peak flush season.
• Satellite dairies with combined processing and liquidmilk packaging capacity of 50 LKPD will be established
in major metro market
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CONTD…
• We plan to double to processing capacityof our dairy plants to 20.7 million kg perday, by 2020
• Milk drying capacity will also be
enhanced by 200 MT’s per day• Plan to expand our cattle feed
manufacturing capacity, more than fourtimes to 12,000 MT’s per day, by 2020.
• Total investments envisaged for creatingall the required infrastructure would beRs. 2,600 crores (Rs. 26 billion) till theyear 2020
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CONCLUSION
• AMUL’S Philosophy
• Trustworthy of 1,000 million Indians
• Also known for food brand
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