Slide 1

General Motors

General Motors- Introduction

Founded in 1908 in Flint, by William C. Durant.

Global headquarter -Detroit

Employs -approximately 209,000 people

It does business in 120 countries.

GMs highest sales are reported from China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia.

Total 13 brands-

( Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling under its umbrella)

GM in India

General Motors in India

Headquarters- Gurgaon, Haryana.

Production capacity -385,000 vehicles per year.

Technical centre (Bangalore)-

Focuses on research and development, vehicle engineering activities, purchasing and financial support services, and vehicle engine and transmission design.

BUSINESS EXPANSION

1928 - AssemblingChevrolet cars, trucks and buses.

Tie-up with Hindustan Motors to build Bedford trucks, Vauxhall cars, and off-road equipment.

1994- General Motors India Private Limited (GMIPL) was formed as a 50-50 joint venture between GM and Hindustan Motors.

1999 - GMIPL started out producing and selling Opel vehicles.

Till 2003, the company continued to produce Opel cars. (Later, it switched to producing Chevrolet vehicles at the same plant).

2009- Joint Venture with SAIC (Shanghai Automotive Industry Corporation)

Management

Daniel Akerson - Chairman of General Motors since January 2011.

Steve Girsky- Vice Chairman, Corporate Strategy and Business Development of GM.

Thomas Stephens - Vice Chairman and Chief Technology Officer of GM.

Nick Reilly - Vice President of GM Europe.

Michael Milliken - Senior Vice President and General Counsel.

Nick Cyprus - Vice President and Chief Accounting Officer.

Terry Kline - Vice President, Information Technology and the Chief Information Officer.

Chester Watson - General Auditor.

Headquarters & regional sales offices

General Motors is headquartered in Detroit, Michigan, and the worlds largest automaker, by vehicle unit sales, in 2011.

Main four regional segments are:

GMNA

GME

GMIO

GMSA

Financial results

TOTAL REVENUES148,979.0104,589.0135,592.0150,276.0GROSS PROFIT6,930.0-2,475.017,512.019,586.0OTHER OPERATING EXPENSES, TOTAL20,557.011,747.011,537.012,047.0OPERATING INCOME-13,627.0-14,222.05,975.07,539.0NET INTEREST EXPENSE-1,699.0-5,550.0-420.068.0EBT, EXCLUDING UNUSUAL ITEMS-20,724.0-16,909.07,416.011,038.0EBT, INCLUDING UNUSUAL ITEMS-29,285.0103,051.07,175.09,177.0NET INCOME-30,943.0104,821.06,172.09,190.0NET INCOME TO COMMON INCLUDING EXTRA ITEMS-30,943.0104,690.04,668.07,585.0NET INCOME TO COMMON EXCLUDING EXTRA ITEMS-30,943.0104,690.04,668.07,585.0Currency inMillions of US DollarsDec 312008Dec 312009Dec 312010Dec 312011

Products & Services

Products-

Diesel Engines

Marine Equipment

Stationary and Industrial

Services-

Locomotive Maintenance

Locomotive Management

Leasing

Training

Welding

Market Share

People Capabilities and Development

For talented individuals, growth opportunities at GM are as vast as the world itself. There are several programs that are run by GM to enhance the skills are:

GM Jumpstart-

Jumpstart is a unique program for new GM employees.

Its role is to encourage new hire enthusiasm by fostering networks and

cross-divisional relationships.

The program provides a channel that increases communication and

networking among all new hires and assists in the on boarding

experience.

GM Tech Education-

GM's Technical Education Program is a global, award-winning continuing

education initiative that delivers current and emerging education to our

technical community. Program named as GM automotive service educational program The program provides high quality, flexible education from world-renowned universitiesall made easily accessible for GM employees.

GM Learning- Enlightening Education Opportunities

One of the largest corporate educational programs in the world.

There are 14 functional colleges tied to GM's global processes that are charged with developing curricula tailored to the unique challenges facing each GM business sector.

The 14 colleges within GML are:

1. Communications;

2. Engineering;

3. Finance;

4. Global Purchasing and Supply Chain;

5. Human Resources / Labour Relations / Health & Safety;

6. Information Technology;

7. Leadership;

8. Legal;

9. Manufacturing;

10. Product Planning & Program Management;

11. Public Policy;

12. Quality;

13. Sales,

14. Service and Marketing.

KEY FOCUS AREAS

At GM, diversity includes different cultures, generations, experiences, ideas and backgrounds. Their diversity helps them best serve and understand the customers in global marketplace.

key focus areasCustomersEmoloyeesCommunityDealersSuppliers2020202020

CUSTOMERS- Around the world in more than 180 countries.

Feedback mechanism.

Insight from diverse workforce helps them exceed customer needs.

EMPLOYEES- Diversity enables all employees to perform at their highest potential.

Helps attaining personal and professional goals.

General motors invest in educating and training the employees.

General motors sponsor 12 different employee resource groups.

Resource groups serves as vital communications link between senior

leadership and the ideas and thoughts of employees.

COMMUNITIES - The GM Foundation puts an emphasis on diversity in supporting:

Education, Health and Human Services, Environment and Energy, and

Community Development initiatives mainly in the communities.

SUPPLIERS- First automotive OEM to establish a formal supplier diversity program

in 1968.

To develop a competitive and diverse supply base.

GM currently works with over 200 certified minority and woman-

owned businesses in the USA and Canada. Scope of the program

includes:

1. Minority-Owned Business Enterprise (MBE)

2. Non-Minority Women-Owned Business Enterprise (WBE)

3. Small Business Administration (SBA)

12

Resource groups- General motors moreover engage all of the team members in designing, building and selling the worlds best vehicles.

Column2Asian Indian Employee Chinese Employee GM Employee Resource Group for WomenGM African Ancestry Employee GM PLUS (People Like US)Hispanic Initiative TeamGM JumpstartMid-East/South-East Asian Employee Native American Cultural NetworkPeople with Disabilities Employee Veterans Employee Vietnamese Employee Column1Asian Indian Employee Chinese Employee GM Employee Resource Group for WomenGM African Ancestry Employee GM PLUS (People Like US)Hispanic Initiative TeamGM JumpstartMid-East/South-East Asian Employee Native American Cultural NetworkPeople with Disabilities Employee Veterans Employee Vietnamese Employee

DEALERS-

GM Dealer Development-is the umbrella organization supporting GM's diverse dealer network. Its mission is to create a profitable dealer network across all GM brands that reflects consumer diversity in the United States.

The GM Dealer Development organization supports three specific programs:

Minority Dealer Development (MDD)

It was launched in 1972.

Its focus is on developing, building and retaining a profitable minority

dealer network in the United States.

TheGM Womens Retail Network (WRN)

It was launched in 2001.

It was developed exclusively to attract and develop women dealers in

automotive retail management and other stakeholders working

together to achieve profitability, growth of GM women dealers.

TheNational Candidate Program

It is the training and development arm of the Dealer Development program.

Its mission is to prepare minority and women candidates to become GM dealer operators/owners.

Technology used

Autonomous Driving: Reducing Accidents and Increasing Independence

Electric Vehicles (EV): Fully Electric, Emission-Free Driving

Hydrogen Fuel Cells: Reducing Dependence on Gasoline

Mobile Applications: Keeping you Connected

Advertising strategies

Promotion: GM & U Ambassador

Newspapers & Magazines: The New York Times

Power position Ads

Television: ESPN, FOX

Magazines: Rolling Stone

Internet: Face book, YouTube etc

Website/ CARS.COM

Ad brands Accounting Assignment: 6700 Brands

ADVERTISING BUDGET

Budget for Ads by General Motors in 2011: $4.48 billion

$ 1.1 billion in US

General motors spent $10 million for Face book Ads.

Decided to reduce budget for Facebook.

Competitors

Toyota Motor Corporation (Japan)

No. 1 rank in car market

Ford motor Co. (USA)

Same country

Volkswagen AG (Germany)

Produced 5,271,776 Cars

Sold 8.015 units

(GM sold 9.025 units)

Nissan Motor Co. Ltd (Japan)

6th largest Automaker

Honda Motor Co. Ltd (Japan)

more facility with Technologies

Fiat SPA (Italy)

Produced 2,046,060 units in 2011

Hyundai (South Korea)

8th Rank in world

Others Competitors: BMW, Mitsubishi Motors, Suzuki etc

Maruti Suzuki

Tata Motors

Mahindra & Mahindra

Thank you

Group-5

Shreyas Saundattikar

Sushmita Purohit

Praveen Kushwaha

Ekta kumari

Chandrakant lovanshi