CONTENTS

• EXECUTIVE SUMMARY• SITUATION ANALYSIS• GOAL• STRATEGY• TACTICS• IMPLEMENTATION

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COURSE OF ACTIONS

• A step by step tutorial to operate the app.• Quick processing of application.• Establish efficient data center's to handle huge

traffic.• Ensure data encryption.

• Guarantee genuine consultancy.

SITUATIONAL ANALYSIS

COMPANY OVERVIEW

• Companies competitors are Mckinsey & Company, KPMG, A T Kearny, Boston consulting group, Bain & company.

PRODUCT LINE

• This application will provide users with consultancy advices which was not possible in earlier days.

• The user wouldn't have to visit the headquarters for an appointment as it will be just a single click away.

MARKET OVERVIEW

• Potential customers of this App would be business class people, Investors, Real estate sealers, Bankers.

GOAL

• Earn revenues through application downloads.

• Net profits would suddenly see a rise after two years of launch.

• Demand around 5% of a deal which will be solved by consultancy advice.

PERFORMANCE BENCHMARK

•To reach around 10000+ users in an year.•To provide quality advices which will ensure

a long term relationship with the users.•Earn profits around 1 million after two

years of establishment of the App.

STRATEGY

• Customers : Business owners, Bankers, Real estate dealers, Entrepreneurs, Investors, Stock holders.

• Collaborators: Google Ads, Digital marketing through App, offline publicity.

COMPANY VALUE

• Offer free trial pack.• Provide cashback for regular users.• 49% shares to be distributed and owned by investors and

other partners

TACTICSPRODUCT

• Consultancy on every matter the user desires.• Flexible meeting hours as per the need of the

customers.• Deliver the solutions in time.

BRAND

• Name : Wayne & Company• Symbol : Sharingan• Logo : The Way Ahead

PRICE

• The price will be decided by the users and we will provide consultancy in that price range.

INCENTIVES

• Top Three users per week will be provide advice's for

free in the upcoming week.

• Digital marketing• Google play ads• Google sponsored ads• You tube ads• Endorsements

COMMUNICATIONS

• The entire team developing the app will be provided with a vibrant ambience and infrastructure.

• Healthy relationships with collaborators will be maintained.

IMPLEMENTATION

• Created by Neelambuj Chaturvedi, NIT Jalandhar.• During a marketing management internship• Under Prof. Sameer Mathur