Presupuesto Marketing 1
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GERENCIA: MercadotecniaJozabel Mata Campos
O P E R A C I O N
SUELDOS Presupuesto ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE total
Gerencia $720,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $60,000.00 $720,000.00
Sub Gerente $240,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $240,000.00
Diseñador Grafico $120,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $120,000.00
Atencion a proveedores $96,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $96,000.00
Tele-Marketing $96,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $96,000.00
Publicista $120,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $120,000.00
Analista de mercado $108,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $108,000.00
TOTAL OPERACION CENTRAL
$1,500,000.00 $1,500,000.00
S U E L D O S
7%8%
6%
6%
8%
16%
48%
Gerencia Sub GerenteDiseñador Grafico Atencion a proveedoresTele-Marketing PublicistaAnalista de mercado
G R A F I C A D E O P E R A C I O N
$0.00
$15,000.00
$30,000.00
$45,000.00
$60,000.00
Ger
enci
a
Sub
Ger
ente
Dise
ñado
r Gra
fico
Aten
cion
a p
rove
edor
es
Tele
-Mar
ketin
g
Publ
icist
a
Anal
ista
de m
erca
do
TOTA
L O
PERA
CIO
N C
ENTR
AL
ENERO FEBREROMARZO ABRILMAYO JUNIOJULIO AGOSTOSEPTIEMBRE OCTUBRENOVIEMBRE DICIEMBRE
Se tendrá el presupuesto del 6%
Contara el area de mercadotecnia con 6 personas
Se contara con un total de $2,520,000
Se tendrá que tener una reserva del 15% que será de $378,000
1º viaje a San Luis Potosi el vuelo de ida y de regreso sera de $2,504.00
2º viaje a San Luis Potosi el vuelo de ida y de regreso sera de $2,670.00
INTERJET
V I AT I C O S
18%
20%
39%
24%
HOTEL VUELOS COMIDASTRANSPORTE
O P E R A C I O N - 1
VIATICOS Presupuesto ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE total
HOTEL $6,000.00 $0.00 $0.00 $0.00 $1,400.00 $0.00 $1,400.00 $0.00 $1,400.00 $0.00 $1,400.00 $0.00 $5,600.00
VUELOS $10,000.00 $0.00 $0.00 $0.00 $2,504.00 $0.00 $2,670.00 $0.00 $2,554.00 $0.00 $1,971.00 $0.00 $9,699.00
COMIDAS $5,000.00 $0.00 $0.00 $0.00 $0.00 $1,200.00 $0.00 $1,200.00 $0.00 $1,200.00 $0.00 $1,200.00 $0.00 $4,800.00
TRANSPORTE $4,500.00 $0.00 $0.00 $0.00 $0.00 $1,100.00 $0.00 $1,100.00 $0.00 $1,100.00 $0.00 $1,100.00 $0.00 $4,400.00
TOTAL DE OPERACION EXTERIOR
$25,500.00 TOTAL $24,499.00
G R A F I C A D E O P E R A C I O N
$0.00
$750.00
$1,500.00
$2,250.00
$3,000.00
ENER
O
FEBR
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MAR
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ABRI
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JUN
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JULI
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AGO
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SEPT
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OC
TUBR
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NO
VIEM
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DIC
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HOTEL VUELOSCOMIDAS TRANSPORTE
3º viaje a San Luis Potosi el vuelo de ida y de regreso sera de $2,554.00
2º viaje a San Luis Potosi el vuelo de ida y de regreso sera de $1971.00
Comidas ( 3 dias ) = $1200.00
Comidas ( 3 dias ) = $1200.00
Comidas ( 3 dias ) = $1200.00
Comidas ( 3 dias ) = $1200.00
Transportes terrestres ( 3 dias ) = $1100.00
Transportes terrestres ( 3 dias ) = $1100.00
Transportes terrestres ( 3 dias ) = $1100.00
Transportes terrestres ( 3 dias ) = $1100.00
Hotel ( 2 noches ) = $1200.00
Hotel ( 2 noches ) = $1200.00
Hotel ( 2 noches ) = $1200.00
Hotel ( 2 noches ) = $1200.00
HOSPEDAJEALIMENTOS TRANSPORTES
O P E R A C I O N D E P R O D U C C I O N
PRODUCCION Presupuesto ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE total
TECNOLOGIA $84,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $84,000.00
PAPELERIA $24,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $24,000.00
RENTAS $108,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $9,000.00 $108,000.00
PRENSA $96,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $8,000.00 $96,000.00
PUBLICIDAD $144,600.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $12,050.00 $144,600.00
INFOCOMERCIALES $156,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 $156,000.00
TOTAL DE OPERACION DE PRODUCCION
$612,600.00 TOTAL $612,600.00
PRESUPUESTO ANUAL
P R O D U C C I O N
32%
21%24%
5%
18%
TECNOLOGIA PAPELERIA RENTASPRENSA PUBLICIDAD
PRENSA = 3 ARTICULOS CADA SEMANA EN EL PERIODICO (ESTO)
TECNOLOGIA = ARRENDAMIENTO DE 1 LAPTOP PARA CADA INTEGRANTE DEL AREA DE MARKETING
RENTAS= RENTA DE 1 AUTOMOVIL POR 1 AÑO
PUBLICIDAD = ANUNCIOS EN INTERNET Y 1 ANUNCIO EN ESPECTACULARES TODO 1 AÑO
INFOCOMERCIALES = 1 COMERCIAL EN LA TELEVISION 1 VEZ A LA SEMANA
TOTA L
70%1%
29%
TOTAL DE OPERACION DE PRODUCCIONTOTAL DE OPERACION EXTERIORTOTAL OPERACION CENTRAL
P R E S U P U E S TO TOTA L
PRESUPUESTO 6% $2,520,000.00
RESERVA $378,000.00
TOTAL DE OPERACIONES
$2,138,100.00
TOTAL CON LA RESERVA
$2,516,100.00
RESTANTE $3,900.00
G R A F I C A D E O P E R A C I O N
$0.00
$3,500.00
$7,000.00
$10,500.00
$14,000.00
ENER
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FEBR
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MAR
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ABRI
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MAY
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JUN
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JULI
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AGO
STO
SEPT
IEM
BRE
OC
TUBR
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NO
VIEM
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DIC
IEM
BRE
TECNOLOGIAPAPELERIARENTASPRENSAPUBLICIDAD INFOCOMERCIALES
G R A F I C A D E O P E R A C I O N
$0.00
$400,000.00
$800,000.00
$1,200,000.00
$1,600,000.00
TOTAL DE OPERACION DE PRODUCCIONTOTAL DE OPERACION EXTERIORTOTAL OPERACION CENTRAL
En el hotel Real de Minas
En el hotel Real de Minas
En el hotel Real de Minas
En el hotel Real de Minas