Saul Bass presentation

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Saul Bass Saul Bass

Transcript of Saul Bass presentation

Page 1: Saul Bass presentation

Saul Bass

Saul Bass

Page 2: Saul Bass presentation

1920-1966- “making a main title was like making a poster – you're considering the event into one concept, this one metaphor… a backstory that needs to be told or a character that needs to be introduced.”

Page 3: Saul Bass presentation

• 1920 – Born in the Bronx district

• Bass studies at the art students league in new york and Brooklyn college under gyorgy kepes, a Hungarian graphic designer

• After apprenticeships with Manhattan design firms, bass worked as a freelance graphic designer or ‘commercial artist’ as they were called

• 1946 – he moved to los Angeles to get away from creative constraints imposed on him in new york

• 1950 – after freelancing, he opened his own studio working mostly in advertising.

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1954 -Otto Preminger invited him to

design the poster for his

movie, Carmen Jones. Impressed

by the result, Preminger asked Bass to create the films title sequence too.

Page 5: Saul Bass presentation

1955 – Bass first made his mark on film

when he designed a simple paper

cut out of a herion addicts arm for

the opening titles of The Man with the Golden Arm.

Bass chose the arm as a powerful

image of addiction rather

than Frank Sinatra’s famous

face – as the symbol of both

movie’s titles and its promotional

poster

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He is best known for his use of simple,

geometric shapes and

their symbolism.

Often, a single

dominant image stands

alone to deliver a powerful message.

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Bass’s posters had an

uncanny ability to capture the mood of a film

with simple shapes and images. This

was his preferred

method as opposed to

using a boring photograph of

a film star.