Social web for professional dummies
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Redes sociales profesionales:perspectiva de [un]
usuario
Redes sociales Redes sociales profesionales:profesionales:perspectiva de perspectiva de [un][un]
usuariousuarioDesayunos de la AsociaciDesayunos de la Asociacióón Nacional de Empresas de Internetn Nacional de Empresas de Internet
junio 2009junio 2009
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(re) PresentaciPresentacióón del ponenten del ponente
Mario LMario Lóópez de pez de ÁÁvila Muvila MuññozozSocio Director, Socio Director, nodos nodos c.t.cc.t.c.., , s.ls.l..
Socio fundador, Socio fundador, SportPROSportPRO VenturesVentures, , s.ls.l..
Socio fundador, Socio fundador, NOMASYSTEMSNOMASYSTEMS, , s.ls.l..
Socio, Socio, UNKASOFTUNKASOFT, , s.ls.l..
Profesor asociado Profesor asociado OperationsOperations andand TechnologyTechnology IEIE
Tutor de Tutor de CreaciCreacióón de Empresasn de Empresas IEIE
[email protected]@nodos.es
Hola!Hola!
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Twitter [en tu móvil] antes [2004] de
que se inventara Twitter
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PresenciaPresencia
IdentidadIdentidad
Marca personal Marca personal
ReputaciReputacióónn
Redes socialesRedes sociales
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PresenciaPresencia
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IdentidadIdentidad
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Cuenta(s) de email Foto(s)
Nombre(s) de usuarioContraseña(s)
Firma(s)One line bio
Intereses [tags]Biografía profesional resumidaBiografía profesional extendida
Kit básico de ID digital
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Foto(s)
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Nombre(s) de usuario
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607607BBloggerlogger
66PPingfmingfm19661966
4343namechknamechkCC
Contraseña(s)
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Mario LMario Lóópez de pez de ÁÁvila vila socio directorsocio director
nodosnodos
DirecciDireccióón postaln postalFijoFijoFaxFax
MMóóvilvilemailemail
……skypeskype: : lopezdeavilalopezdeavila
facebook/facebook/lopezdeavilalopezdeavila@lopezdeavila@lopezdeavila
nodos.typepad.comnodos.typepad.com……
WebWeb
http://www.dandyid.org/id/lopezdeavilahttp://bit.ly/P0acelopezdeavilaID
http://www.dandyid.org/id/lopezdeavilahttp://bit.ly/P0acelopezdeavilaIDlopezdeavilaID
Firmas
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Management Consultant, Venturentrepreneur, Associate Professor at IE Business School, Blogger
Mobile Lifestyle Trend HunterSocial media is my middle name
Innovative marketer and world shakerSin futuro y sin un duro
Part-time business and scientific hero with villainous plansto rule the world and make it a better place
Solving impossible-solving problems since 1992
One line bio
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creativitycreativity, , criticalcritical thinkingthinking, , systemssystems, , problemproblemstructuringstructuring methodsmethods, , decisiondecision makingmaking, , systemsystem
dynamicsdynamics, , theorytheory ofof constraintsconstraints, , TRIZTRIZ, , appreciativeappreciative inquiryinquiry, , largelarge groupgroup changechangemethodsmethods, , changechange managementmanagement, , projectprojectmanagementmanagement, , everythingeverything open, open, everythineverythinagileagile, online , online communitiescommunities, social , social networksnetworks, ,
corporatecorporate financefinance, , personal personal financefinance, , consultingconsulting, , NLPNLP, , enneagramenneagram, , business business
intelligenceintelligence, , contentcontent managementmanagement, , statisticsstatistics
ForFor additionaladditional interestsinterests, , pleaseplease visitvisithttphttp://://en.wikipedia.orgen.wikipedia.org
Intereses
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Bio profesional
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Blogs [platforms, conversations, communities]Micromedia [and ecosystems]Social [e interest] NetworksForumsDocuments [contents]Comments, reviews and ratingSocial bookmarksPicturesPodcastsVideoSocial media
Internet social para profesionales
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““Marca personalMarca personal””
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ReputaciReputacióónn
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RedesRedes
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Construir redes es el resultado de una combinación entre saber lo que quieres y saber con quién quieres tenerlo
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TamaTamaññoo
EstructuraEstructura
ComposiciComposicióónn
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Facebook Data Team's NotesMaintained Relationships on FacebookMonday, March 9, 2009 at 9:41pm http://bit.ly/E18Wk
Maintained relationshipThe set of people for whom a user hadclicked on a News Feed story or visited
their profile more than twice.
Oneway communicationThe total set of people with whom
a person has communicated.
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Facebook Data Team's NotesMaintained Relationships on FacebookMonday, March 9, 2009 at 9:41pm http://bit.ly/E18Wk
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Facebook Data Team's NotesMaintained Relationships on FacebookMonday, March 9, 2009 at 9:41pm http://bit.ly/E18Wk
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People who are members of online social networks are not so much “networking” as they are “broadcasting their lives to anouter tier of acquaintances […]”
Lee Rainie, Director of the Pew Internet & American Life Project
Primates on FacebookFeb 26th 2009 | SAN FRANCISCOFrom The Economist print edition
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Humans may be advertisingthemselves more efficiently. But they still have the same smallcircles of intimacy as ever.
Primates on FacebookFeb 26th 2009 | SAN FRANCISCOFrom The Economist print edition
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Susana
José
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DensidadDensidad
RedundanciaRedundancia
AlcanceAlcance
TamaTamañño efectivoo efectivo
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En verdad, mi madre me enseñó
todo lo que necesitaba saber
acerca del ‘networking’!
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‘‘SSéé amable con todo el mundoamable con todo el mundo’’
‘‘DDíí siempre la verdadsiempre la verdad’’
‘‘Comparte tus juguetesComparte tus juguetes’’
‘‘Cumple tus promesasCumple tus promesas’’
‘‘Ten Fe en ti mismoTen Fe en ti mismo’’
‘‘Haz tus deberes!Haz tus deberes!’’
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Hay que empezar a construir la relación [mucho] antes de
necesitarla
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Un plan de acciUn plan de accióón en 7 pasosn en 7 pasos
1. Prepara tu ‘kit básico’ si no lo has hecho ya;2. Hazte con tu OpenID, p.ej. en ClaimID;3. Crea una ‘estación central‘ para tu identidad digital en
algún servicio de ‘social sharing’ tipo DandyID;4. Crea tu perfil en Google;5. Reserva tu nombre de usuario favorito en un buen
número de redes sociales;6. Sé activo, comparte - p.ej., a través de Ping.fm;7. Monitoriza tu reputación: Google alerts,
search.twitter.com, ...
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