sociología de la producción de mensajes, el newsmaking, thompson, bourdieu y martín serrano 2004...

8/14/2019 sociologa de la produccin de mensajes, el newsmaking, thompson, bourdieu y martn serrano 2004 - lcc. alejan

1/12

Pcm}zjrm}zj# Hmc'# M => `j geyljkfvj `j 6220

JG_M\E MOM@KLOEILGMC

PJEVM @J CM OEKZGOMOLG LL_EOLECEDM @J CM RVE@ZOOLG @J KJG_MHJ_# JCGJT_KMALGD1

PNEKR_EG# FEZV@LJZ \ KMVPG _JVVMGE

Mcjhmg`ve Eclyjves MoespmHegmpnmg Mvlms VekjveVeoe _ljvvm Njvgg`jx

Kmvlmge @j Cm Km`vl` Pevvj

Rveiv' Fjvgmv`e Kmslgl


2/12

L' Efhjplye

Mrclomgè ces oegeolkljgpes m`}zlvlès m rmvplv `j respzvms oeke cms `j Pnekrseg#

Rljvvj Fezv`ljz# Kmgzjc Kmvpg _jvvmge# cm ocmsj `j Lgyjspldmolg LL | cm respzvm `jc

Clo' Hzmg Omvces Vj|js mgpj ces kj`les# jgpvj epvms# ylgozcmvcms oeg cm vjmcl`m` m cm }zj

jspmkes j~rzjspes gesepves oeke vjojrpevjs | izpzves jklsevjs `j cm lgievkmolg'

LL' Lgpve`zoolg

Jc jijope seolmc `j cm rveclijvmolg `j kj`les kmslyes vj}zljvj mkrclms

lgyjspldmolegjs jg cms `lijvjgpjs vjms ozcpzvmcjs | sefvj peè jsjgolmcjs jspz`les `j cm

seolj`m` rmvm j~rclomv cms gzjyms kj`l`ms `j cms rjvsegms | cm seolj`m` jg sz ievkm `j

ylylv | sz jyeczolg ozcpzvmc'

Ms# ces kj`les `j oekzglomolg kmslym omkflmg `j ymvles keès jc vjszcpmè

`j ces rveojses `j erlglg rfclom# mzg}zj m yjojs# jspe sj cedvj |m sjm rev ce }zj ge

nmojg oeke rev ce }zj nmojg' Jcces rzj`jg omkflmv | ievpmcjojv jc `jsmvvecce `j cm

`jkeovmolm oegsecl`mgè zgm yjv`m`jvm erlglg rfclom e# rev jc oegpvmvle# rzj`jg

lgpjvvzkrlv jc omklge nmolm cm `jkeovmolm rvjolsmkjgpj oegizg`ljgè cm erlglg

rfclom'

Ces kj`les `j oekzglomolg seg zgm njvvmkljgpm }zj ges rjvklpjg jspmv jg

oegplgzm oekzglomolg oeg ces `lijvjgpjs moegpjolkljgpes seolmcjs# recploes |

joegkloes pmgpe gmolegmcjs oeke lgpjvgmolegmcjs# rjve js pmc cm vmrl`jx oeg }zj sj nmg

lè lgklsoz|jgè jg gzjspvm seolj`m`# }zj ge ges nm `mè pljkre rmvm m`jozmvces |

m`jozmvges m jcces'

LLL' Cm jgpvjylspm | gzjspve rvepeoece j efsjvymolg


3/12

Cm jgpvjylspm }zj vjmclxmkes jc rmsmè =0 `j eopzfvj `j 6220 izj mc clojgolmè |

pogloe jg oekzglomolg Hzmg Omvces Vj|js _ecvxmge }zljg sj `jsjkrjm

rvlgolrmckjgpj jg kj`les pjcjylslyes jg Pjcjylsm | oeke èojgpj jg jc LPJ_E' Cm

jgpvjylspm sj vjmclx jg jc OJG_M `j spm lgsplpzolg jg jc vjm `j pjcjylslg | pzye zgm

`zvmolg `j ?< klgzpes oeg =: sjdzgès'

Rvjdzgpms L`jms Izjvxm

=' Jg `g`j jspz`l cm omvvjvm | jg }zme sj dvm`z5

Jg cm ZGLYM | mc dvm`zmvsj jg =


4/12

=2' ]z rjvilc `jfj pjgjv zgm rjvsegm

}zj sj }zljvj jgieomv m ce }zj pz jspmsnmoljgè mnevm5

Ovjmplyl`m`# fzsomv oesms gzjyms | geojvvmvsj m zg sece js}zjkm `j pvmfmhe'

Lggeymv'

==' ]z pmgpm j~rjvljgolm `jflspj nmfjvpjglè mgpjs `j pvmfmhmv5

Cm j~rjvljgolm ce ccjye m kjhevmv cm omcl`m`| jilomolm `j szs pvmfmhes' Ccjd

j~rjvlkjgpmè m sz rvlkjv pvmfmhe jg ceskj`les

=6' M }zlg m`klvms jg jspj omkre5 M djgpj `jpvs `j okmvms .@eg Omvces#jsojgdvmie, | mcdzges rve`zopevjs `j PY

oeke Rj`ve Pevvjs rev lggeymèv

=?' ]z efspozces nms jgoegpvmè m cecmvde `j pz omvvjvm5

Oeke omkmvdvmie jg Omgmc 9# jc jspmvslg`lomclxmè cj efcldmfm m oegpmv oegoneijv# lczklgmèv | jgpvjylspmèv' Jc

fzsomfm nmojv jse rev sl klske=0' Ozc js cm j~rjvljgolm ks

imyevmfcj jg pz omvvjvm cmfevmc5

Jc nmfjv jspmè jg Ve hzgpe m jkrvjsms `j

glyjc kzg`lmc oeke cm OGG | FFO

=:' Ozc js cm `jolslg ks `liolc }zj

nms pjglè }zj pekmv jg ozmgpe m kj`les

jg pz omkre cmfevmc5

Mc ozfvlv cms j~rceslegjs `jc 66 `j Mfvlcjg Dzm`mcmhmvm# pzye jc `lcjkm `j lgievkmv

e m|z`mv m cm djgpj' _j `jol`l revlgievkmv

=9' Nmom }z ovjjs }zj ces kj`les

`jfjvmg j jspmv jgieomès plomkjgpj5

Nmolm jc fljgjspmv `j peès kj`lmgpjrvereslolegjs l`jploms rjve jc `lgjve

lgpjvyljgj rmvm fjgjiloles kzpzes

=4' ]z `lijvjgolms yjs jgpvj cms

pjcjylsevms kj~lomgms5

PY Mxpjom sj jsp rmvjoljgè ks m

Pjcjylsm | ylojyjvsm' \m ge nm| `lijvjgolmspmg gepmfcjs oeke mgpjs

LY' Lg`mdmolegjs sefvj jc jgpvjylspmè | Pjevm `j cm Oekzglomolg'''

M rmvplv `j cm jgpvjylspm mc Clo' Hzmg Omvces Vj|js re`jkes `jolv }zj jc kmgjhe

`j cm lgievkmolg js zg rveojse }zj j~ldj lgievkmvsj | pmkflg lgievkmv ' E sjm#

vj}zljvj ievkmv rvlkjve zgm vjrvjsjgpmolg `j zgm `jpjvklgm`m vjmcl`m` oeg ces `mpes

}zj m`}zlvlkes `j jccm rmvm re`jv `mvcm m oegeojv# zflomgè jsm vjrvjsjgpmolg mc

mcomgoj `j ces `jks | oekzglomvcm'

\ jc kj`le pjcjylslye js zgm njvvmkljgpm `j jspj rveojse# rev}zj oegsl`jvmgè

}zj nm| kzonms oekflgmolegjs `lijvjgpjs `j rjvsegmcl`m`# `j slpzmolegjs | `j dvzre jg


5/12

kmsms# js kz| rvefmfcj }zj nm|m kz| `lijvjgpjs plres `j jijopes `j cm lgievkmolg }zj

cm pjcjylslg rverevolegm'

Ovjjkes }zj zgm rjvsegm `jfj fzsomv sz rverlm omrmol`m` lgievkmplym# e sjm#

cms dmgms | jc lgpjvs rev fzsomv# ymcevmv# lgpjvrvjpmv | zplclxmv cm lgievkmolg jg

ozmc}zljvm `j szs ievkms' spms cj rjvklplvg `mvcj cm omvm m zg oeghzgpe `j `mpes }zj ge

ojsmg `j ovjojv'

_z cmfev oeke èojgpj jg jc LPJ_E ym jgomklgm`m m }zj szs mczkges mrvjg`mg

`j szs rverles rve`zopes oekzglomolegmcjs# rev}zj jspes pljgjg oeke ilg pvmgsklplv zg

kjgsmhj ocmvmkjgpj | }zj j~lspm zg vjojrpev }zj ce oekrvjg`m'

_z cmfev jg ces kj`les pjcjylslyes jsp jgomklgm`m m }zj sz moplyl`m`

lgievkmplym sjm oegsl`jvm`m oeke zgm moolg evljgpm`m m cm oegspvzoolg `j cm vjmcl`m`

seolmc' Peè jspe# ce `jhe kz| ocmve# m fmsj `j rvjylms j~rjvljgolms }zj sj `jhmveg ccjymv

m omfe m pjkrvmgm j`m` jg jspj rveojse'

Rmvm jc Clo' Hzmg Omvces Vj|js j~lspjg efspozces jg jc rveojse `j lgievkmolg

}zj cm `lspevslegmg# rve`zoljgè zgm lgievkmolg kmglrzcm`m }zj lg`zoj kj`lmgpj

jgdmes mc }zj cm vjolfj1 ms# jc kj`le rzj`j ccjdmv m sjv zg mvkm oegpvmrve`zojgpj jg jc

omkfle seolmc'

Rev jhjkrce# ozmgè yjkes cm pjcjylslg# zge rzj`j `mvsj ozjgpm }zj kzonms

lgievkmolegjs sce fzsomg yjg`jv szojses }zj ge mrevpmg m cm seolj`m`# e pljgjg zg

ymcev `j kjve jsrjopozce' Epvms lgievkmolegjs seg# rev jc oegpvmvle# efhjplymkjgpj

lkrevpmgpjs rev}zj seg lgievkmolegjs }zj ymg m ovjmv zgm erlglg rfclom sefvj

rvefcjkms | mszgpes }zj mijopmg m cm djgpj# sefvj ozjsplegjs `j lgpjvs rfcloe' .Ocmva#

=


6/12

sjopevjs `j rfcloe | }zj `jfjg sjv vjdzcmès e oegpvecmès rmvm fjgjilole `j cm

seolj`m`'

\ `j ce }zj rvjolsmkjgpj nmfcm jc Clo' Hzmg Omvces Vj|js js mojvom `j }zj sz

slspjkm `j rcmgjmolg js lgpjgse# |m }zj `jfj `j pjgjv zgm jspvzopzvm kz| ocmvm `j ce

}zj }zljvj# oke ce }zljvj | ocmve# rmvm }zlg js' M}z js èg`j kjxocm ymvles imopevjs8

cm rsloecedm `jc ocljgpj .szs gjojsl`m`js | cm mz`ljgolm m cm }zj sj `lvldj,1 sz rverlm

rsloecedm .sz ovjmplyl`m` | kmgjvms `j pvmfmhmv, | jc rveijslegmclske .oke ce cedvm

pmgpe ylszmckjgpj# oeke pjogecdlomkjgpj,'

Y' Mgclsls

Rljvvj Fezv`ljz ges nm jgsjmè kzonms oesms jg peè sz pvm|jope oeke

rjgsmèv | e oeke mcdzljg }zljg nmoj mczslg m ce }zj js jc jspz`le `j ces kj`les `j

oekzglomolg | kms }zj gm`m szs vjrjvozslegjs jg cm seolj`m` | jc lkrmope }zj jspms

ovjmg jg pe`m rjvsegm }zljg vjolfm lgievkmolg rev ozmc}zljv kj`le reslfcj' ]zlsljvm

oekjgxmv rev vjkmvomv cm lkrevpmgolm `j sz ocmslilomolg e kjhev `lone sz pjevm sefvj

ces omkres jg ces kj`les `j oekzglomolg'

Jspe vjiljvj m ce }zj yljgj sljgè cm szrvjkmom `j ces omkres jg jc kflpe

oekzglomolegmc | rev szrzjspe jg jc kflpe seolmc |m }zj jspe ges mijopm `j pmc kmgjvm

}zj dvmolms m ces omkres pjgjkes sjgplè rmvm `lijvlv `j ce }zj sj jspm nmfcmgè e `j ce

}zj sj ges jspm lgievkmgè# rev jhjkrce jc pjgjv oegeolkljgpe refvj sefvj oljgolm |

pjogecedm ge ges nmoj kms ldgevmgpjs slge }zj mhjges m `lonms kmpjvlms# kljgpvms }zj

rmvm rjvsegms |m jsrjolmclxm`ms jg `lone omkre js oesm `j peès ces `ms jc pjgjv }zj

cjjv | oekrvjg`jv `lone plre `j cjgdzmhj mojvom `j sz rveijslg'

.Fezv`ljz1 =


7/12

pvmpm `j vekrjv ces ojvvehes `jc `jvjone `j jgpvm`m# | jc èklgmgpj }zj pvmpm `j

`jijg`jv sz kegerecle | `j j~oczlv m cm oekrjpjgolm# pmc ivmsj sece ges nmoj yjv }zj

`jgpve `j ces omkres sljkrvj ymg m nmfjv rjvsegms }zljgjs lggeymg | rjvsegms }zljgjs

nmg lggeymè# sljgè ms jg oljvpm kmgjvm ces `jsrehmès `j szs jspz`les | }zljgjs

pljgjg }zj `jijg`jv sz respzvm `j nmfjv jspz`lmè `jkmslmè mojvom `jc pjkm#

`jpjspmgè e nmspm oljvpe rzgpe jgyl`lmgè m }zljgjs sece nmg jspz`lmè cm klpm` e

kjges `j jse }zj jcces# | ccjdmg m vekrjv oeg cgjms | rmpvegjs sljgè fzjgms vzrpzvms

jg cm nlspevlm rjve iolcjs rmvm jcces `j nmfjvcms vjmclxmè dvmolms m sz `jspvjxm lggmpm'

Ge re`jkes `jhmv `j izjvm cm lkrevpmgolm }zj nm| jgpvj ce }zj js oekzglomolg

| szs kj`les kmpjvlmcjs e slkfcloes oeke ces vjoegeoj Fezv`ljz# |m }zj jc `loj }zj

sljkrvj js gjojsmvle pjgjv mcdg pjonglomc k`lzk e serevpj pogloe }zj yljgj

sljgè gm`m kms gl gm`m kjges }zj cm rmvpj rmcrmfcj `j cm oekzglomolg# cms

njvvmkljgpms }zj islomkjgpj j~lspjg' @jgpve `j `lone pj~pe re`jkes pmkflg yjv cm

lkrevpmgolm `j cm seolj`m` jg zg kmvoe mkrcle `j oekzglomolg jg ces pljkres

ke`jvges# jspe ym m }zj# peè sjv nzkmge ylyljgè jg seolj`m` e oekzgl`m` sjm vzvmc e

olpm`lgm# mrvjg`j e js efcldmè |m m mrvjg`jv m pjgjv zgm vjcmolg `jkmslmè ojvomgm

oeg peè plre `j kj`le `j oekzglomolg oeke ce js cm PY# cm vm`le# jc rjvl`loe# jpo'# |

ms re`jv èklgmv cm lgievkmolg }zj `lones jcjkjgpes kmpjvlmcjs ges fvlg`mg `m m `m'

Pmkflg ge re`jkes `jhmv izjvm cm lgyjspldmolg sefvj jc pljkre | jc jsrmole jg

cm oekzglomolg }zj jspj nekfvj nlxe# |m }zj jg jccm `loj8 .Fezv`ljz1 =


8/12

lkrevpmgpj rev}zj m pvmys `j ces mes sj nmg lè mcomgxmgè cedves kz| lkrevpmgpjs

vjsrjope m cm yjceol`m` jg cm }zj cm lgievkmolg rzj`j sjv pvmscm`m`m | jg kzones omses

e cm km|evm kjhev `lone `lizg`l`m'

Cm ke`jvgl`m` js zg imopev kz| lkrevpmgpj rmvm kzones rjgsmèvjs | sefvj

peè rmvm zg oekzglomèv ne| jg `m# |m }zj rev jccm eozvvjg `jkmslmès

`jsozfvlkljgpes | cedves jg jc omkre `j cm lgievkmolg | sj cedvm pjgjv km|evjs

erevpzgl`m`js `j `lizslg `j lgievkmolg# rjve sljgè peè jspe mvkm `j èfcj ilce jc

sjv nzkmge ge sj `m ozjgpm `j ce }zj rzj`j momvvjmv jc mèrpmv pmgpm ievkm `j

oekzglomolg gzjym e lggeymèvm oeke sj ges `loj rmvm re`jv mslklcmvce kms rvegpe |

iolc' Pnekrseg }zljg `jijg`m ilvkjkjgpj cm l`jm `j }zj slg cm ke`jvgl`m` ces

kj`lm e KOK ge nmfvmg mymgxmè pmgpe jg pmg reoe pljkre | }zj slg jccm ge

nmfvmg re`lè szfslsplv kzonms kmgjvms `j rjgsmv seolmcjs | ozcpzvmcjs jg mcdzges

omses'

Cm ke`jvgl`m` mc ldzmc }zj fjgjilolmv# rzj`j rjvhz`lomv | sjv zg omklge }zj

vjmckjgpj ge sj }zljvj pekmv m cm nevm `j sjv ovploe oeke vjojrpev' .Pnekrseg1 =


9/12

Peè jspe jg oeghzgpe ges nm ccjymè m vjicj~legmv sefvj sl yjv`m`jvmkjgpj nm

slè gjojsmvle pmgpe mymgoj jg jc omkre pjogecdloe `jgpve rmvm cm `lizslg `j

lgievkmolg# |m }zj nm nmflè dvmg`js oegpvm`loolegjs m `lones mymgojs }zj vjmckjgpj

nmg mijopmè m kms `j zgm seolj`m` | jse slg nmfjv pjglè cm lgpjgolg# slge secmkjgpj

izj `lizg`l`m mcdzgm lgievkmolg }zj ge izj rveojsm`m e ge sj peke jc rjse `j `lonm

geplolm | rveyeom zgm vzrpzvm e mcdg szojse seolmc }zj ge sjvlm fjgjilolmvle rmvm jc

mymgoj pjogecdloe `j ces KOK'

Omfj `jspmomv }zj Kmvpg _jvvmge ges ovjm zg sjgplè `j ovlplol`m` nmolm ces

KOK }zj slkrcjkjgpj `jfjvm `j sjv sjdzlè rev peè m}zjc }zj jspm moespzkfvmè m

`z`mv sefvj ce }zj sj cj lgievkm e m ozjsplegmv ozmc}zljv plre `j lgievkmolg mgpjs `j

secmkjgpj ovjjvcm `j cm izjgpj }zj sjm' Ges nmfcm kzone sefvj ce }zj ces rve`zopes

oekzglomolegmcjs rzj`jg omzsmv jg zg vjojrpev | jg ce }zj ges rzj`j mijopmv rev ge

pjgjv zg sjgplè `j ozjsplegmkljgpe | jc omzsmv zgm lgiczjgolm jvvgjm jg gesepves }zj

djgjvmckjgpj izgolegm dvmolms mc szfoegsoljgpj | m }zj ge pe`m cm djgpj pljgj jc sjgplè

`j ovlplol`m` rmvm `lsojvglv ce }zj ges slvyj e ge `j ces KOK'

Jc oegeolkljgpe `jc jgpevge seolmc m pvmys `j ces KOK js mcde lg`lsrjgsmfcj m

sz rzgpe `j ylspm# |m }zj rev jcce sj kmgpljgj jc re`jv smfjv }zljg ges lgievkm# oeke sj

ges lgievkm# rev}zj sj ges lgievkm | ce kms lkrevpmgpj# }zj pmgpm yjv`m` sj ges

lgievkm' _jvvmge secmkjgpj ges pvmpm `j oegyjgojv `j }zj `jfjkes `j ilhmvges kms jg

ce }zj yjkes | ovjjkes jg yjx `j ilhmvges jg ce }zj ovjjkes | `jhmvce `jievkmvsj rev

ce }zj yjkes# | ges lgylpm m vjicj~legmv sefvj cm yjv`m`jvm lkrevpmgolm `j re`jv nmojv

zg hzlole kjgpmc lg`lyl`zmc# sefvj ce }zj zge }zljvj | sefvj ce }zj m zge cj oegyljgj

oeke vjojrpev'


10/12

.Djvmc`# =


11/12

Cm rve`zoolg seolmc `j oekzglomolg js zgm `j cms pjevms }zj pe`m djgpj rzj`j

yjv e sefvj cm ozmc peès rzj`jg lgijvlv mc vjsrjope |m }zj rmsm peès ces `ms ivjgpj m

gzjspvms omvms# `js`j zg mool`jgpj m ès ozm`vms `j gzjspvm omsm nmspm zg fekfmv`je jg

mcdg jspmè `j gzjspve rms# js kz| iolc `j jgpjg`jv rev}zj slkrcjkjgpj js cm

rve`zoolg }zj moegpjoj `jsrzs `j zgm vzrpzvm }zj sj oegyljvpj jg szojse oeg mopevjs#

vjojrpevjs | pe`ms cms rmvpjs }zj pljgj `lone rveojse# jspe pljgj `j yjgpmhm jc re`jv smfjv

}zj `js`j gesepves oekljgxm cm oekzglomolg | }zj m rmvplv `j gesepves sj ovjm e sj

rve`zoj cm oekzglomolg# .Kmvpg _jvvmge1 =


12/12

Flfcledvmim

FEZV@LJZ# Rljvvj# _eolecedm | ozcpzvm# Dvlhmcfe%OEGMOZCPM# K~loe# =

sociología de la producción de mensajes, el newsmaking, thompson, bourdieu y martín serrano 2004...

Documents

Transcript of sociología de la producción de mensajes, el newsmaking, thompson, bourdieu y martín serrano 2004...