tipografíaUno

tipografíaUno

Semana 01primeros conceptos

❶Cursus

Cursus

Estructura alámbricaque cumple una función

estructural en el signo

Esqueleto

Esqueleto

Esqueleto

Esqueleto

❷Renglón Gráfico

Renglón Gráfico

Donde se sientan las letras (Líneas horizontales

que determinan proporciones)

L. de base

L. de descendentes

L de las 'x'

L. de mayúsculasL de ascendentes

Renglón

L. de base

L. de descendentes

L de las 'x'

L. de A / M

Renglón

L. de base

L. de descendentes

L de las 'x'

L. de mayúsculas

L de ascendentes Renglón

L. de base

L. de descendentes

L de las 'x'

L. de mayúsculasL de ascendentes

Renglón

Línea de «x»

Donde se apoya el ojo cuando leemos

RenglónAltura de x

mínimo

mínimo

mínimo

❸Tamaño

Tamaño = Cuerpo

Las tipografías se midenen puntos (tipográficos)

1 pt = 0.35 mm

27pt-andralis 27pt-helvetica 27pt-garamond 27pt-gill sans

No todas las tipografías se perciben igual en el mismo cuerpo

No todas las tipografías se perciben igual en el mismo cuerpo

27pt-andralis 27pt-helvetica 27pt-garamond 27pt-gill sans

El poder de las «x»

España o el Reino de España es un país soberano, miembro de la Unión Europea, constituido en Estado social y democrático de derecho y cuya forma de gobierno es la monarquía parlamentaria. Su territorio está organizado en 17 comunidades autónomas y dos ciudades autónomas. Su capital es la villa de Madrid. Es un país bicontinental que se encuentra situado tanto en Eu-ropa occidental como en el norte de África. En Europa ocupa la mayor parte de la península Ibérica, conocida como España peninsular, y el archipiélago de las islas Baleares (en el mar Mediterráneo occidental); en África se hallan

El poder de las «x»

España o el Reino de España es un país soberano, miembro de la Unión Eu-ropea, constituido en Estado social y democrático de derecho y cuya forma de gobierno es la monarquía parlamentaria. Su territorio está organizado en 17 comunidades autónomas y dos ciudades autónomas. Su capital es la villa de Madrid. Es un país bicontinental que se encuentra situado tanto en Eu-ropa occidental como en el norte de África. En Europa ocupa la mayor parte de la península Ibérica, conocida como España peninsular, y el archipiélago de las islas Baleares (en el mar Mediterráneo occidental); en África se hallan

❹Formas Básicas

Formas Básicas

En nuestro alfabeto, las letrastienen formas en común

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Rectas

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Curvas

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Diagonales

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Mixtas

EFHILT COQS VWX

DPRBUJG AYKMNÑZ

*También se cumple en minúsculas

❺Sistema

Sistema

Conjunto de unidades gráficas interrelacionadas

Tipografía es un bonito conjunto de letras, no un conjunto de letras bonitas.

—Matthew Carter

A A

The United States of America (USA or U.S.A.), commonly called the United States (US or U.S.) and America, is a federal constitutional republic consisting of fifty states and a federal district. The country is situated mostly in central North America, where its forty-eight contiguous states and Washington, D.C., the capital district, lie between the Pacific and Atlantic Oceans, bordered by Ca-nada to the north and Mexico to the south. The state of Alaska is situated in the northwest portion of the continent, with Canada to its east and Russia to its west across the Bering Strait. The state of Hawaii is an archipelago in the mid-Pacific. The country also possesses several terri-tories in the Pacific and Caribbean. At 3.79 million square miles (9.83 million km2) and with around 315 million people, the United States is the third- or fourth-largest coun-try by total area, and the third-largest by both land area and population. It is one of the world's most ethnically di-verse and multicultural nations, the product of large-scale

The United States of America (USA or U.S.A.), commonly called the United States (US or U.S.) and America, is a federal constitutional republic consisting of fifty states and a federal district. The country is situated mostly in central North America, where its forty-eight con-tiguous states and Washington, D.C., the capital district, lie between the Pacific and Atlan-tic Oceans, bordered by Canada to the north and Mexico to the south. The state of Alaska is situated in the northwest portion of the continent, with Canada to its east and Russia to its west across the Bering Strait. The state of Hawaii is an archipelago in the mid-Pacific. The country also possesses several territories in the Pacific and Caribbean. At 3.79 million square miles (9.83 million km2) and with around 315 million people, the United States is the third- or fourth-largest country by total area, and the third-largest by both land area and popula-tion. It is one of the world's most ethnically diverse and multicultural nations, the product of large-scale immigration from many countries. The geography and climate of the United States is also extremely diverse and is home to a variety of species. Paleoindians migrated from Asia to what is now the United States mainland around 15,000 years ago. After 1500, Old World diseases introduced by Europeans greatly reduced their populations. European colonization began around 1600 and came mostly from England. The United States emerged from thirteen British colonies located along the Atlantic seaboard, which developed their own economies and democratic political systems. Disputes between Great Britain and the American colonies led to the American Revolution. On July 4, 1776, delegates from the 13 co-lonies unanimously issued the Declaration of Independence, which established the United States of America. With the aid of France, the new country defeated Britain in the Revolutio-