Touristeye
description
Transcript of Touristeye
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Un máster llamado startup
Javier Escribanotwitter: @fesja
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Lo siguiente nos ha funcionado a nosotros, puede que no os sirva.
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Ariel Camus!CEO
Javier Escribano!CTO
Diego!Design
Jesus!Frontend
Fran!iOS
Ana!Content
Bea!Community
Juan!Android
Juan Luis!Inversor
René!Inversor
Resto de inversoresBA
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✦ Primeras ideas a finales de 2008
✦ Empezando tras verano 2009
✦ Lanzamiento de web, iOS y Android en 2010 – 14k usuarios
✦ 1ª ronda y Trip Planner en 2011 – 66k usuarios
✦ Chrome App, 2ª ronda y 500 Startups en 2012 – 250k usuarios
✦ v3 = simplificar el producto y venta a Lonely Planet en 2013
✦ Integrar nuestra tecnología y lanzar v4 en 2014
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Aprovecha el colegio y la carrera para hacer pequeños proyectos.
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Tras la carrera, ¿emprendo o trabajo?
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… ¿y si nos ofrecen ser socios de una empresa importante?
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Una startup es un maratón.
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Una startup es un maratón de montaña.
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Tu vida es un maratón.
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Sé honesto.
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Lanza un MVP.
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Lanza un MVP. La M es de Mínimo.
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Prioriza y comunica.
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Busca actitud para formar tu equipo.
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¿Cómo iterar el producto?
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✦ De iOS3 a iOS7 (3 versiones)
✦ De Android 1.4 a Android 4.3 (3 versiones)
✦ De Symfony 1.1.8 a Symfony 2.4 (2 webs, 3 APIs)
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Mide absolutamente todos los funnels y puntos de engagement.
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Hazte las preguntas cuyas respuestas te da miedo saber.
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Una aceleradora puede ser interesante si ya has lanzado y buscas crecer.
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Apúntate antes del 6 de Julio plugandplayspain.es
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Lo ideal es que otro emprendedor te presente a los inversores.
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Cuida brutalmente el dinero que gastas.
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¿Cuándo hacer marketing?
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✦ Lista de emails (7.000 usuarios)
✦ Artículos en blogs (Genbeta y Xataka)
✦ App Stores (palabras clave de búsqueda)
✦ Chrome Store (100.000 usuarios)
✦ Viralidad
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¿Qué hacer en los momentos de dudas?
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Uno de tus responsabilidades como emprendedor es actuar de paraguas ante tu equipo.
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Te ganas el respeto de tu equipo día a día.
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¿Cómo luchar contra gigantes?
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Low conversion
Low frequency of use➡
➡
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Competition
They wait for customers to find them on Google
They offer the same to all their customers
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¿Hay que ir a Estados Unidos?
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¿Cómo llegamos a vender la empresa a Lonely Planet?
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La negociación tiene 3 partes:
✦ Valor de la empresa y cómo se paga
✦ Sueldos del equipo
✦ Bonus del equipo
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bit.ly/historiatouristeye
Si quieres saber más…
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Nueva aventura…
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1. Eliminar la pereza a la hora de vender
2. Una app que enganche para comprar
3. “En Wallapop vendo lo malo y en Selltag lo bueno”
Qué vamos a ofrecer al mercado
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Buscaremos en breve desarrollador
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“No necesitas tener una empresa de 100 personas para desarrollar
esa idea” – Larry Page