VuSay Investor Presentation

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This file and all components of this presentation are confidential and intended solely for viewing by the individuals and entities approved by Viewsay. Discover. Play. Be Social. ‘The SoundCloud of Video’

Transcript of VuSay Investor Presentation

This file and all components of this presentation are confidential and intended solely for viewing by the individuals and entities approved by Viewsay.

Discover. Play. Be Social.

‘The SoundCloud of Video’

Exits/PO • Company Building • Technical Development Skills • Marketing • Management • Structuring and VC Funding • E-advertising • Sales • International Experience

Our Team Proven Management with Execution Experience

Wendell BrownChairman

• Inventor; hundreds of patents

• Founder of: LiveOps ($100M+

in annual Sales)

• Founder of: Teleo

• (acquired by Microsoft)

• Founder of: eVoice

• (acquired by AOL)

Pierre ChadiBoard Member

• VP Investments —$85M

Angel

• Quebec Capital fund

• Board Member in five SaaS

startups

• Ex-Microsoft Senior

Executive

• Treasurer for Non-Profit

Organization

Peter BraunBiz Dev

• 20+ Years of Executive

Experience

• Founder, Serial

Entrepreneur

• IPOs in US and EU

• Angel Investor; Founded

AngelNetwork

• Serves on the Board of EBAN

Juan VegarraCEO

• Technologist for 25+ Years

• Ex-Microsoft Senior

Executive

• Raised > $60 million for

Private and Public

Companies

• Closed > $20 million in JV

Deals

• C-level Executive and

Board Member for more

than 15 years

Michael DurandCTO

• 20+ Years in Development

and Management

• Developed Steam App used

by More than 10 Million

People

• Principal Engineer in Time

Warner Cable’s Advanced

Technology Group

• Shipped Multiple Award-

winning Games for Valve

• Strong Product Focus

Investor Presentation | CONFIDENTIAL 2

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The Problem Who controls online video traffic today?

Investor Presentation | CONFIDENTIAL 3

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Traffic Control:

Current on-line video traffic is controlled

by YouTube/Facebook

Engagement:

Currently, limited engagement modalities

exist for online video content

Benefits:

Inequitable benefits are attributed to on-

line video content owners

Brand Experience:

Overall, the brand experiences associated

with on-line videos is diluted

Advertising:

Traditional advertising is not strongly

correlated with videos or audiences

Moderation:

There is a lack of Moderation Tools for

social sharing with on-line videos

PRODUCES VIDEO

SUNK COSTS

PUBLISHES VIDEOADVERTISING

VIEWERS/USERS

CHANNELS

FOLLOWERS

$

$$$

Our Solution A global platform with B2C and B2B revenue potential.

Investor Presentation | CONFIDENTIAL 4

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Traffic Control:

Control is regained as seamless integration

with social media enhances content-owner

exposure

Engagement:

Increases viewership and engagement for

content owner material

Benefits:

Enhances the ‘stickiness’ of content owner

sites and drives brand awareness

Brand Experience:

Strengthens brand loyalty through

cohesive brand representation with

Viewsay

Advertising:

Provides contextual advertising — ads

change as events change in a video

Moderation:

Moderation tools provide a safe and

controlled environment

$$$$

PRODUCES VIDEOSUNK COSTS

BRANDS PROFIT

SECOND DISTRIBUTION

Social Sharing• Share with friends

• Increase views

• Increase brand awareness

• Gain market traction

• Contextual advertising

Value Added• Capture users

• View comments

• Moderation tools

• Improve engagement

• Increase stickiness

• Create context

• Reporting

Partner Benefits• More clicks / higher CTR

• Longer attention span /

higher eCPM for the

marketer

• Higher eCPM / more

revenue for Content

Creators (Partners)

• More leads / orders

• Lower CPO /higher ROI

• Avoids “trollers”

The Platform In-video Commenting Integrated with Social Media

Investor Presentation | CONFIDENTIAL 5

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viewsay.com

Desktop beta version went live January 01,2016

viewsay.com Mobile + Native App

Expected beta launch: April 2016

More Meaningful Comments

Comments are tied to specific moments in

time of the video

Improved Video Sharing Experiences

Seamless integration with top social media

platforms make it easy to share

Utilizes Machine Learning Tools

Unique and powerful algorithms work in

conjunction with tools such as, Microsoft

Azure

Contextualizes Advertising

Advertising is more meaningful —

contextually relevant to video and

commenting content

How it Works MTV Music Video Demo: Featured Video

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Discover. Play. Be Social.

Sign Up / Log In

Using social media credentials (i.e.,

FB) login for full access to

viewsay.com

Browse Videos

Video content is organized by

categories such as ‘Popular’ and

‘Recently Added’

Featured Videos

Partner videos are showcased in our

‘Featured’ section

Choose a Video

Click on a video to view, comment,

and share

Featured (Partner) Video Example

Adele — ‘Hello’ by MTV

How it Works MTV Music Video Demo: Commenting Pane

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Discover. Play. Be Social.

Push Play

Begin watching the video inside our

custom player

Add Your Thoughts

Comment throughout the video and

see your thoughts appear tied to

specific moments in the video

Share

Easily share your comment and the

video via FB and Twitter to reach

your friends

Contextual Ads

Advertisements are relevant and

meaningful to the context and

content of the videos and associated

comments

Opportunity

The Market Rising to meet the demand for on-line video interaction.

Investor Presentation | CONFIDENTIAL 9

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Current Market Situation:

Billions of videos are viewed on-line every day. Viewers access

this content on all applicable devices — laptops/PCs, mobile

phones, and tablets. The most frequented device is mobile.

The demand for sharing and engaging through video content is

on the rise.

Competitive Landscape:

Though there are no direct competitors, Facebook has begun

to enhance it’s on-line video capabilities in an attempt to

meet this rising demand. SoundCloud is an example of a

successful brand that has created a similar experience for on-

line audio content.

Market Opportunity:

Publishers are migrating to online video as a preferred mode

of connecting with their audiences; TV and film are adapting

to the increasing demand for streaming content; social

activity with video is becoming mainstream as we continue to

see an exponential growth in user-generated content.

The time is NOW to provide a platform that meets the

growing demand for on-line video interaction and

engagement.

YouTubers

Brands

Live

Content

Networks Advertising

StreamingEducation

Sports

News

Mobile Learning

Higher Education

Distance Learning

Film Studios

Labels

Music

Videos

Public/Private

Context

Meaning

Target Audiences End users drive SMB, enterprise and global success.

Investor Presentation | CONFIDENTIAL 10

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End UsersB2C

• Median age: 18–35

• Male and female

• Active on a variety of social

media channels

• Mobile is preferred device

SMBsB2B

• 1,000 or fewer employees

• Value-added re-seller channels

• Affiliate commissions

EnterprisesB2B

• Greater than 1,000 employees

• Fortune 500 Companies

• Large Reach (U.S.)

• Example: SAFECO

GlobalB2B

• International Businesses

• World-wide Reach

• Example: Starbucks

Strategic View

Monetization Strategy How we make money.

Investor Presentation | CONFIDENTIAL 12

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B2C Ad-share Revenue Stream

Comments

Machine Learning

Ad Engine

$$$

Engagement

Machine Learning

Ad Engine

$$$

Partners

B2B LicensingRevenue Stream

Licensing to Enterprises and VARs

Funding RequirementsUse of Funds for Seed++

Investor Presentation | CONFIDENTIAL 13

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WW Sales & Marketing

Significant funds will go into

Sales Marketing to boost

customer pilots and build VAR

channel.

Other

A conservative capital buffer is

included.

Outsource Dev Support

Capital allocated to lower dev

costs for complementary

technologies.

Core Dev Team:

Key deliverables will be the

mobile solutions and partner

support.

Support via CS Intern

Utilizing young, affordable

talent to support the core dev

team.

Thank You

Investor Presentation | CONFIDENTIAL 14

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Corporate OfficesUSA

555 116th Avenue, NE, Suite 242

Belleuve, WA 98004

495 N. Whitsman Road, Suite 100

Mountain View, CA 94043

Contact Us

Peter BraunBiz Dev

[email protected] +41-79-776-

8492

Juan VegarraCEO

[email protected]+1-425-246-

8496

We are looking forward to sharing our success with you.

Extra Details

Business Analysis Online Video Market Analysis

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Problem• Current traffic is controlled by YouTube/Facebook

• Limited engagement modalities for online video

• Inequitable benefits attributed to content owners

• Diluted brand experiences

• Traditional ads not correlated strongly with video

• Lack of Moderation Tools for social sharing

Opportunity• Billions of video views daily

• Publishers are migrating to online video

• TV and films are moving online

• Pervasive social activity in video

• Exponential growth in user generated content

Solution• Increases viewership and engagement for content

owner material

• Enhances the ‘stickiness’ of content owner sites

• Improves brand awareness and loyalty

• Contextual advertising — ads change as content

changes

in video and comments

• Seamless integration with social media platforms

• Moderation tools provide a safe, controlled

environment

Milestones• Raising US$2 million pre-Series-A round

• Increase BizDev and Dev headcount

• Build native mobile solutions

• B2C—Acquire 200K-250K users WW

• B2B —Close 10 pilots and reference sell to increase

paying content creator base

Executive Summary Strategy and Opportunity

Investor Presentation | CONFIDENTIAL 17

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Viewsay Strategy• Pioneer in-time and context aware commenting

technology for online and streaming video

• Dynamic video management technology tied to social

• network and Content Creator sites

• Strong site analytics for Content Creators benefit

• Integration with Cloud Based Machine Learning Tools

• Online and Content Creator marketing to drive user

base

• Alternative channel for YouTubers

• Sign 10 Content Creator pilots in 2016

• Ongoing: Red Bull, Televisa, UNO TV,

Tecnologico de Monterrey, Sportnet.AT,

Discovery Canada, Viacom/MTV

• Pipeline: Bloomberg, Harvard Institute (David

Gergen)

• Native integration with video players

• Clipkit, Ooyalaa, and Brightcove

Investment Opportunity• Long view approach —investment into Viewsay’s

platform dissemination and generate user

engagement as opposed to short term revenue goals

• Raising US$ 2 million

• Use of proceeds:

• Increase BizDev and Dev headcount

• Build native mobile solutions

• B2C—Acquire 200K-250K users WW

• B2B—Close 10 pilots and reference sell to double

paying Content Creator base.

• Short term highlights:

• Q1 ’17 launch Mobile Products

• Double user-base per quarter

Summary Financials

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Viewsay Business Plan Summary

Viewsay Client Basis Pricing

Conservative Assumptions

2017 2018 2019 2020Year-end # of accounts

Small 100 250 500 600Medium 30 150 300 360Large 0 100 200 240Mega 0 20 35 60

Year-end pageviews in millions 80 1,775 3,300 4,860 Year-end video plays in millions 20 444 825 1,215

Revenue by accountSmall - 738,750 1,537,500 2,550,000 Medium - 651,000 1,457,400 2,654,400 Large - 588,000 4,128,000 7,584,000 Mega - 575,000 7,425,000 14,625,000

Total revenue - 2,552,750 14,547,900 27,413,400

Payroll Engineering 411,434 682,227 690,000 690,000 BD payroll 162,185 936,037 1,996,153 2,818,098 Monthly external Consulting 180,000 234,000 304,200 395,460 Accounting 69,000 138,000 138,000 138,000 C-Level Management & Board 207,000 258,750 323,438 404,297 Marketing 476,199 600,000 600,000 600,000 Legal 70,969 101,201 144,276 205,695 Ops & IT, Admin, Rent 159,175 285,879 416,123 420,000

Total cost 1,735,962 3,236,094 4,612,189 5,671,550

EBIT -1,735,962 -683,344 9,935,711 21,741,850

Year-end team size 23.00 51.00 91.00 107.00