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UNIVERSIDAD DE PUERTO RICORECINTO DE RÍO PIEDRAS
INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL
PARTE I - DOMINIOS DE LA MISIÓN DEL RECINTO
Programa Académico o Concentración: Comunicación Audiovisual, Escuela de Comunicación Año Académico: 2011-2012, Primer Semestre
Dominio de la Misióndel Recinto evaluado
Objetivos deaprendizaje estudiantil
Curso oinstancia en el
cual se recopilóla información
Actividad eInstrumento de avalúo
usado (medida directa oindirecta)
Resultados:Comparación del logro esperado con los
hallazgosAcción transformadora a tomarse
Comunicaciónefectiva (EffectiveCommunicationSkills )
Objetivos del curso:
1. Comprender la
importancia del dominio
de la palabra escritacomo factor esencial de
todo/a comunicador/a
profesional.4. Decidir el balanceadecuado entre los
elementos artísticos y
técnicos en la redacción
de un guión.
COMA 4315 Rúbrica – Guión radial Resultados obtenidos mediante los
criterios establecidos en el instrumento:
Criterio III (Indicaciones): En lasindicaciones técnicas y artísticas de los
guiones, el grupo evidencia un 88% de
aprovechamiento, lo que indica un nivelmuy bueno.
Criterio V (Ortografía/puntuación): La
ortografía y puntuación reveló un 76% de
aprovechamiento, lo que no satisface losrequisitos estándar para un tipo de
proyecto como el de un guión de audio.
1. En las primeras semanas del curso se
integrará al contenido temático un repaso
sobre acentuación y gramática, que intente
remediar dudas y lagunas generales sobreacentuación y puntuación.
2. Se referirán estudiantes con mayores
dificultades en acentuación y puntuación alprograma de desarrollo de destrezas delRecinto.
3. Se recomendará a los estudiantes que se
matriculen en cursos que desarrollen
destrezas de redacción en español, comoparte de sus cursos electivos.Perfil Egresado de
COMA:
C5. Ponderará las
implicaciones sociales y
culturales de los textos-discursos orales y
audiovisuales. (D), (A)
Valores y Destrezas de laACEJMC:
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Dominio de la Misióndel Recinto evaluado
Objetivos deaprendizaje estudiantil
Curso oinstancia en el
cual se recopilóla información
Actividad eInstrumento de avalúo
usado (medida directa oindirecta)
Resultados:Comparación del logro esperado con los
hallazgosAcción transformadora a tomarse
4. Understand concepts
and apply theories in theuse and presentation of
images and information.
Responsabilidadsocial [SocialResponsibility(Ethics, Diversity andInclusiveness)]
Objetivos del curso:
7. Ponderar la
responsabilidad ética enel proceso de redacción
de guiones para los
medios de comunicación.
COMA 4315 Rúbrica – Guión radial Resultados obtenidos mediante los
criterios establecidos en el instrumento:
Criterio II (Contenido) : El contenido de
los guiones de audio (temas, asuntos,
tratamiento de los mismos), el grupo
evidencia un 89% de aprovechamiento, loque equivale a un nivel muy bueno.
1. El contenido temático del curso continuará
enfatizando la responsabilidad del
guionista para con sus públicos, tanto enlos aspectos éticos como sociales.
2. Los temas a desarrollarse en los guiones
deberán trabajar asuntos vinculados directa
o indirectamente a las problemáticassociales del País.
3. El tratamiento de temas y el desarrollo de
personajes deberán mostrar atención hacia
el respeto a la diversidad y a sus públicos
potenciales, así como aportar alentendimiento de las transformaciones
sociales en progreso en la sociedad.
Perfil Egresado deCOMA:
C6. Valorizará principios
éticos y de
responsabilidad socialcomo ejes de todo
proceso comunicacional.(D), (A)
Valores y Destrezas de la
ACEJMC:5. Demonstrate an
understanding of
professional ethical
principles and work ethically in pursuit of
truth, accuracy, fairness
and diversity, in the
context of socialresponsibility.
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II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúousados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.
*Véase en el apéndice el Informe de Resultados del curso COMA 4315 - 1er. Semestre 2011-12.
Apéndices: Incluya la versión final de la Parte I y II del Plan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren loshallazgos del avalúo, favor de incluirla.
Coordinador de assessment: _Jorge Santiago Pintor Director del Departamento: _Dr. José A. Rivera Fecha sometido: _31 de enero de 2012
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UNIVERSIDAD DE PUERTO RICORECINTO DE RÍO PIEDRAS
INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL
PARTE II - CONOCIMIENTOS, DESTREZAS O ACTITUDES DEL PROGRAMA ACADÉMICO O CONCENTRACIÓN
Programa Académico o Concentración: _______________________________________________________ Año Académico:2011-2012, PrimerSemestre
Conocimientos,destrezas o actitudes
del Programa oConcentración
Objetivos deaprendizaje estudiantil
Curso oinstancia en
donde serecoge
información
Actividad eInstrumento de avalúo
usado (medida directa oindirecta)
Comparación del logro esperado con ellogro obtenido (hallazgos)
Acción transformadora a tomarse
II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúo
usados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.
Apéndices: Incluya la versión final de la Parte I y II del P lan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren los
hallazgos del avalúo, favor de incluirla.
Coordinador de assessment: _______________________________ Director del Departamento: ________________________________ Fecha sometido: ________________
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Documentos que serán entregados por el/la profesor/a (Tablas 1 y 2)
Tabla 1: HOJA DE EVALUACIÓN-INFORME DE RESULTADOS POR ESTUDIANTE
__X__1er. ____ 2do. Semestre, 2011__-2012__ / ____ Verano 201__
Código y título del curso: COMA 4315 - Guiones Profesor/a: __J. Rivera______________
Tipo de instancia que fue avaluada: _guión radial__________________
Instrucciones: Avalúe el trabajo de cada estudiante con la siguiente escala:
MUY POBRE POBRE BUENO MUY BUENO OEXCELENTE
NOAPLICA
N.A.
Número de identificación del Estudiante ______
Criterios para el Avalúo del Aprendizaje Puntuaciónobtenida por el/la
estudianteI. EstructuraII. ContenidoIII. Indicaciones técnicas/artísticasIV. CreatividadV Ortografía y Puntuación
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ExcelenteMuy Bueno
Bueno Pobre Muy Pobre
Escala 10 a 9 8 a 7 6 a 5 4 a 3 2 a 1
sobresaliente. inadecuada.
IV.Creatividad El guión
contienesuficientes
detalles y/o
descripciones
creativos quecontribuyen a la
apreciación del
tema.
El guión
contiene losdetalles y/o
descripciones
creativos
básicos quecontribuyen a la
apreciación del
tema.
El guión
contienealgunos detalles
y/o
descripciones
creativos quecontribuyen a la
apreciación del
tema.
El guión apenas
contiene detallesy/o
descripciones
creativos,
El guión no
contiene detallesy/o
descripciones
creativos,
V.Ortografía yPuntuación
No hay errores
de ortografía opuntuación en el
guión final.
Apenas hay
errores deortografía o
puntuación en el
guión final.
Pocos errores de
ortografía opuntuación en el
guión final.
Abundan los
errores deortografía y
puntuación en el
guión final.
Predominan los
errores deortografía y
puntuación en el
guión final.1.
2.
3.
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Tabla 2: Avalúo General de la clase - Resultados de cada estudiante avaluado
Código y título del curso: COMA 4315 - Guiones Profesor/a: J. Rivera
Fecha: _3/oct/2011__
Tipo de instancia que fue avaluada: __guión radial_______________________
Instrucciones: Luego de evaluar individualmente a los estudiantes, el/la profesor/a cumplimentará la siguiente
tabla (Añada las columnas necesarias según la cantidad de estudiantes avaluados). A cada estudiante se le
asignará un número de identificación (Columna “# de Identificación del Estudiante”). Se pasarán laspuntuaciones de cada estudiante en la tabla y por cada criterio de avaluación (Columnas “Criterios para elAvalúo del Aprendizaje”). También, incluya los resultados generales y las acciones transformadoras o
recomendaciones a base del avalúo del aprendizaje realizado.
# deIdentificaci
ón delEstudiante
Criterios para el Avalúo del Aprendizaje Criteriosadicionales (si
aplican)TOTAL
Promediogeneral de
cadaestudiante
I II III IV V A B C
1 7 7 8 8 7 37/50
2 10 10 8 10 8 46/50
3 10 9 8 8 8 43/50
4 7 8 8 8 7 38/50
5 9 9 8 9 7 42/50
6 8 8 7 8 7 38/50
7 10 8 8 8 7 41/50
8 10 10 10 10 7 47/50
9 7 9 9 9 9 43/50
10 10 10 10 10 7 47/5011 8 8 10 8 7 41/50
12 10 10 10 10 10 50/50
13 10 10 10 10 8 48/50
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Lineamiento entre los Dominios del Recinto y los Valores y Destrezas de la ACEJMC
Valores y Destrezas de la ACEJMC
Dominios del Recinto
Comunicaciónefectiva
Razonamientológico
matemático
Pensamientocrítico
Responsabilidad
social (Etica,Diversity and
Inclusiveness)
Investigacióny creación
Destrezasde
información
1. Understand and apply the principles and laws of freedom of speech and press, including the
right to dissent, to monitor and criticize power, and to assemble and petition for redress of
grievances.X X X
2. Demonstrate an understanding of the history and role of professionals and institutions inshaping communications. X X
3. Demonstrate an understanding of the diversity of groups in a global society in relationship to
communications. X X
4. Understand concepts and apply theories in the use and presentation of images and information. X X X
5. Demonstrate an understanding of professional ethical principles and work ethically in pursuit
of truth, accuracy, fairness and diversity, in the context of social responsibility*. X X
6. Think critically, creatively and independently. X X
7. Conduct research and evaluate information by methods appropriate to the communicationsprofessions in which they work. X X
8. Write correctly and clearly in forms and styles appropriate for the communications
professions, audiences and purposes they serve. X X
9. Critically evaluate their own work and that of others for accuracy and fairness, clarity,
appropriate style and grammatical correctness. X X
10. Apply basic numerical and statistical concepts.X X
11. Apply tools and technologies appropriate for the communications professions in which they
work. X X X
Revisado por E.R.C.Z – marzo 2011
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Effective Communication Skills - Ability to express oneself effectively in oral and written language that insures a clear, coherent and accurate communication.
Critical Thinking - A thinking skill that enables the student to analyze and interpret the object of study, by judging, criticizing and analyzing the diverse perspectives in a thorough and
constructive way, aiming towards the development of their own criteria.
Research and Creation - Mastery of skills needed to design and conduct a systematic, objective, and critical investigation, qualitative or quantitative, of a scientific or social problem or issue;the ability to create, develop, and present a work of art or literature.
Social Responsibility - The capacity to apply knowledge and skills gained through the undergraduate experience toward the development of abilities and attitudes that promote ethics and civic
responsibility for the advancement of society.
Information Literacy (Compentencias/Destrezas de información) - The American Library Association's (ALA, 1989) Presidential Committee on Information Literacy, Final Report states, "Tobe information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information."
Diversity and Inclusiveness
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0
Plan for the Assessment of Student Learning
2008-09 – 2010-11
School of Communication
The University of Puerto RicoRío Piedras
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Assessment Plan, School of Communication, UPR-RP 1
School of CommunicationUniversity of Puerto Rico
Río Piedras Campus
Mission of the School of CommunicationThe School of Communication has as its mission the formation of professionals committed to the
study, research, and practice of communication as it manifests itself in the dynamics of PuertoRican culture and other international contexts. We aim to develop professionals in the
communication media with a critical and investigative outlook, within a framework of ethics andsocial responsibility.
This mission allows for a theoretical orientation and in-depth study of communication, related
directly to the mass communication media and to their social, political, economic, and cultural
implications.
We have the mission to provide students with the tools they need to develop valued creative,
research, communication, and critical analysis skills, and to develop the ethical values and thesense of social responsibility that our mission promotes.
Goals1. To prepare professionals in design, planning, and research in Communication, whose
intellectual and ethical assets will contribute to the enrichment and dissemination of
culture.
2. To promote excellence and social responsibility in the communication media by means of respectful and creative dialogue with media corporations and the community in general.
3. To be a forum for the discussion of communication-related topics in Puerto Rico and in
an international context.
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Assessment Plan, School of Communication, UPR-RP 2
- Develop nontraditional teaching methods, such as student portfolios, journaling,performance tests, integration of audiovisual resources, group dynamics, electronic
forms of information, etc.- Promote the use of bibliographic resources and new information technologies from a
critical point of view.
Objectives relating to goal 2- Promote the creation of a series of dialogues in which controversial media-related issues
are presented and discussed from the standpoint of ethics and social responsibility.
- Establish a biannual encounter for researchers, professors, students, and representatives
from the media and from advertising and public relations agencies, and set up a dialogueabout the findings, challenges, and changes that have come about in each of those areas,
for the purpose of securing bonds between academia, professionals, and media
corporations.
Objectives relating to goal 3- Continue to develop forums on topics related to communication, and encourage
discussion of those topics departing from the ideological and theoretical diversity of the field.
- Continue to promote invitations to specialists in the area of communication, in orderto broaden the knowledge of faculty and students.
- Continue to encourage and secure bonds with international organizations in order tocreate a continuous presence of researchers from the School of Communication ininternational forums and publications.
- Encourage the participation of our students and professors in local or international
seminars and workshops on topics related to communication.
Objectives relating to goal 4- Continue offering two seminars annually for the faculty led by well known
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Assessment Plan, School of Communication, UPR-RP 3
- Structure the distribution of tasks to faculty members in such a way as to develop aprogram of leaves of absence, sabbaticals, and research leaves that will encourage the
research and publication of creative works by the teaching staff.
Objectives relating to goal 5- Develop a systematic plan for supervised practice in each area of specialization.
- Facilitate the implementation of practical experiences in courses whose subject matter soallows.
Objectives relating to goal 6
- Continue to broaden the formative academic experiences by integrating communitysupport projects within the educational process.
- Establish systematic communication with media companies, advertising agencies, andpublic relations firms, for the purpose of presenting the research carried out in the School
in a usable form that can contribute to the development of those same companies,institutions, and organizations.
- Develop a plan whereby the entire faculty will acknowledge distance education modes
and may produce Internet support resources for their courses, and also begin to developpilot courses in distance education.
Objectives relating to goal 7- Develop a targeted informative program to report to community organizations in Puerto
Rico the services that courses such as Advertising Campaigns, Public RelationsCampaigns, and Scientific Investigation could provide to them.
- Develop a variety of workshops and/or trainings (along the lines of continuing education
courses) contributing to professional development, with topics such as ethics in media,development of advertising campaigns, public relations, scientific investigation,
electronic communication, writing, communication skills, etc.
- Establish alliances with entities on other campuses such as the University Institute for
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Assessment Plan, School of Communication, UPR-RP 4
Academic ProgramsMission and Goals
Information and Journalism
MissionThe Program in Information and Journalism provides students with a full understanding of the
importance of the role of journalism in society, and of the need to exercise that profession
responsibly and ethically.
GoalsThe Bachelor of Arts in Communication with a major in Information and Journalism is designed
for students to:
Acquire skills in print, television, radio, and Internet journalism while developing theircritical and investigative capacities vis-à-vis the media, mediations, and new
communication and information technologies.
Receive a broad general education in diverse disciplines, providing them with a solidacademic and cultural foundation.
Develop, from an ethical point of view, a sense of social responsibility that shouldcharacterize every communications professional.
ObjectivesStudents of the Journalism program will be able to:
1.
Have an awareness of the new theoretical trends and practices in communication,particularly in the areas of information and journalism.
2. Acquire a broad and comprehensive understanding of the historical, economic, technical,artistic, and professional development of communication media in general and of the
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Assessment Plan, School of Communication, UPR-RP 5
Alignment between Program SLOs, ACEJMC Values and CompetenciesInformation and Journalism
Student learning outcomes (SLOs) ACEJMCValues
Relevantcourse(s)
Type of learning(Knowledge, Skills,
Attitudes)K S A
1. Have an awareness of the newtheoretical trends and practices in
communication, particularly in theareas of information and journalism.
4 INFP 4036,
INFP 4059,
INFP 4809,
INFP 4205
X
2. Acquire a broad and comprehensiveunderstanding of the historical,
economic, technical, artistic, and
professional development of
communication media in general andof the press in particular, in Puerto
Rico and abroad.
2 COPU
4017,
COPU
4355,
INFP 4205,
INFP 4809
X
3. Examine the social and cultural
implications of journalistic texts and
discourses.
3, 6 COPU
4017,
COPU
4355,
ESIN 4008
X
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Assessment Plan, School of Communication, UPR-RP 6
INFP 4059,
COPU
4036,
COPU 4045
COPU 4365
6. Generate knowledge and analyze
information through various basic
research methods.
5, 6, 10 ESIN 4077X X
7. Master the basic principles of writing
for different formats and styles,taking into consideration the
particularities of media used and the
different tasks of the journalism
profession.
7, 8 COPU
4148,
INFP 4001,
INFP 4002,
INFP 4036,
INFP 4059
X
8. Understand and apply diverse graphic
elements and new informationtechnologies as they apply to the
practice of journalism.
11 INFP 4036X
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Assessment Plan, School of Communication, UPR-RP 7
Curricular Map2008-2010
Information and Journalism
Student learning outcomes Relevantcourse(s) Instances of
Assessment2008-2009
Instances of Assessment2009-2010
Instances of Assessment2010-2011
Fall Spring
Fall Spring
Fall Spring
1. Be informed about the new theoretical trends and practices in
communication, particularly in the areas of information and
journalism
INFP
4036,
INFP
4059,
INFP
4809,
INFP
4205
INFP
4205
INFP
4809
INFP
4205
2. Acquire a broad and comprehensive understanding of the
historical, economic, technical, artistic, and professional
development of communication media in general and of the press
in particular, in Puerto Rico and abroad.
COPU
4017,
COPU
4355,
INFP
4205,
INFP
4809
INFP
4205
INFP
4809
3. Be capable of examining the social and cultural implications of
journalistic texts and discourses.
COPU
4017,
COPU
4355,
ESIN
4008,
COPU
4365,
COPU
4017
ESIN
4008
COPU
4355
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Assessment Plan, School of Communication, UPR-RP 8
INFP
4809
4. Value ethical and social responsibility as fundamental aspects of
all communication processes.
COPU
4365,
COPU
4045
COPU
4365
COPU
4365
COPU4045 COPU4045
5. Apply, from a critical perspective, the basic legal and ethical
concepts related to freedom of information and the press in the
production of news information.
COPU
4148,
INFP
4001,
INFP
4002,
INFP
4036,
INFP
4059,
COPU
4036,
COPU
4045
COPU
4365
COPU
4365
COPU
4365
6. Generate knowledge and analyze information through various
basic research methods.
ESIN
4077
ESIN
4077
ESIN
4077
ESIN
4077
7. Master the basic principles of writing for different formats and
styles, taking into consideration the particularities of media used
and the different tasks of the journalism profession.
COPU
4148,
INFP
4001,
INFP
4002,
INFP
4036,
INFP
4059
INFP
4001
INFP
4001
COPU
4148
INFP
4001
INFP
4002
INFP
4002
COPU
4148
INFP
4059
INFP
4002
8. Be informed about, and apply, diverse graphic elements and new INFP INFP
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Assessment Plan, School of Communication, UPR-RP 9
information technologies as they apply to the practice of
journalism.
4036 4036
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Assessment Plan, School of Communication, UPR-RP 10
Academic ProgramsMission and Goals
Advertising and Public Relations
MissionThe concentration in Public Relations and Advertising promotes the creative and theoretical
activity, from an ethical and social responsibility standpoint, that will allow students to research,
develop, generate, and assess strategies for effective communication production in the publicrelations and advertising professions.
GoalsThe Bachelor of Arts in Communication with a major in Advertising and Public Relations isdesigned for students to:
Acquire the knowledge to conduct research, design, planning, and implementation of integrated communications programs.
Develop ethical attitudes and actions in the processes of communication connected to
Advertising and Public Relations.
Develop skills for critical analysis in the use of mass media and the development of communication strategies.
Integrate a sense of responsibility and principles of social transformation from an ethicalperspective to their professional roles in the public relations and advertising fields.
Objectives:
Students of the Advertising and Public Relations program will be able to:
1. Understand the theoretical, research, and practical considerations related to human
communication and media which influence the practice of his or her profession.
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Assessment Plan, School of Communication, UPR-RP 11
advertisements and messages in relation to the media and information technologies
employed.
10. Conduct research and analysis of information by means of both traditional research
methods and new information technologies.
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Assessment Plan, School of Communication, UPR-RP 12
Alignment between Program SLOs, ACEJMC Values and CompetenciesAdvertising and Public Relations
Student learning outcomes (SLOs) ACEJMC
Values
Relevantcourse(s)
Type of learning(Knowledge, Skills,
Attitudes)K S A
1. Understand the theoretical, research, andpractical considerations related to human
communication and media whichinfluence the practice of his or her
profession.
2, 3, 4 COPU 4355;ESIN 4008;
COPU 4017
X
2. Acquire a comprehensive vision of media
communication that takes intoconsideration historical, economic,
technical, artistic, and industrial aspects.
3, 4, 5 COPU 4355;
COPU 4017;REPU 4018
X
3. Comprehend the development, creation,
and production processes of advertisements for various traditional andnontraditional media.
4, 11 COPU 4215;
REPU 4076;REPU 4155;REPU 4087;
REPU 4157;
REPU 4069
X
4. Understand the managerial function of
public relations and advertising
professionals as well as the ethicalresponsibility and social impact related to
the exercise of their profession.
5, 7, 9,
10
REPU 4018;
REPU 4165;
REPU 4166;REPU 4087;
REPU 4157
X
5. Recognize the communication processes 1, 3, 5, COPU 4355;
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Assessment Plan, School of Communication, UPR-RP 13
REPU 4025
9. Master the processes leading to the
development and formal presentation of advertising and public relations programs
and campaigns, as well as the creation
and design of advertisements andmessages in relation to the media and
information technologies employed.
5, 6, 7,
9, 10, 11
REPU 4075;
REPU 4165;REPU 4166;
REPU 4087;
REPU 4157
X
10. Conduct research and analysis of
information by means of both traditional
research methods and new informationtechnologies.
6, 7, 9,
10, 11
REPU 4165;
REPU 4166;
REPU 4087;REPU 4157;
COPU 4045;
ESIN 4077
X
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Assessment Plan, School of Communication, UPR-RP 14
Curricular Map2008-2010
Advertising and Public Relations
Student learning outcomesRelevantcourse(s)
Instances of Assessment
2008-2009
Instances of Assessment
2009-2010
Instances of Assessment
2010-2011
Fall Spring Fall Spring Fall Spring
1. Understand the theoretical, research, and practical considerations related to
human communication and media which influence the practice of his or her
profession.
COPU
4355;
ESIN 4008;
COPU 4017
ESIN
4008
COPU
4355
COPU
4017
2. Acquire a comprehensive vision of media communication that takes into
consideration historical, economic, technical, artistic, and industrial
aspects.
COPU
4355;
COPU
4017;
COPU
4355
COPU
4017
3. Comprehend the development, creation, and production processes of
advertisements for various traditional and nontraditional media.
COPU
4215;
REPU
4076;
REPU
4155;
REPU
4087;
REPU
4157;
REPU 4069
REPU
4069
REPU
4155
REPU
4155
REPU
4155
REPU
4157
4. Understand the managerial function of public relations and advertising
professionals as well as the ethical responsibility and social impact related
REPU
4018;
REPU
4018
REPU
4018
REPU
4018
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Assessment Plan, School of Communication, UPR-RP 15
to the exercise of their profession. REPU
4165;
REPU
4166;
REPU
4087;
REPU 4157
REPU
4157
5. Recognize the communication processes that are directed to, and generate
from, audiences as well as their organization and socio-cultural
implications
COPU
4355; ESIN
4008;
REPU
4165;
REPU
4166;
COPU
4148;
COPU 4045
REPU
4165
COPU
4045
REPU
4166
6. Value and understand the ethical, legal, and social responsibility
considerations related to the freedom of and right to information of the
public or audience he or she serves.
COPU
4365; ESIN
4008;
COPU 4355
COP
U
4365
COPU
4045
7. Demonstrate competence in the ethical and legal use of information and
communication technologies.
COPU
4365;
COPU 4045
COP
U
4365
COPU
4365
8. Have competency in basic language and writing skills and the formats and
styles of various media.
COPU
4148; ESIN
4008;
COPU
4215;
REPU
4147;
REPU 4025
REP
U
4147
REPU
4025
COP
U
4148
9. Master the processes leading to the development and formal presentation of
advertising and public relations programs and campaigns, as well as the
creation and design of advertisements and messages in relation to the media
REPU
4075;
REPU
REPU
4157
REPU
4165
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Assessment Plan, School of Communication, UPR-RP 16
and information technologies employed. 4165;
REPU
4166;
REPU
4087;
REPU 4157
REPU
4166
10. Conduct research and analysis of information by means of both traditional
research methods and new information technologies.
REPU
4165;
REPU
4166;
REPU
4087;
REPU
4157;
COPU
4045; ESIN
4077
REPU
4157
REPU
4165
REPU
4166
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Assessment Plan, School of Communication, UPR-RP 17
Academic ProgramsMission and Goals
Audiovisual Communication
MissionThe concentration in Audiovisual Communication promotes the creative and theoretical activity,
from an ethical and social responsibility standpoint, that will allow students to develop, direct,
produce, or assess the diverse expressions in audiovisual communication: cinema, photography,and multimedia, among others.
GoalsThe Bachelor of Arts in Communication with a major in Audiovisual Communication isdesigned for students to:
Acquire theoretical and practical knowledge and skills in radio, cinema, and television, aswell as in emergent audiovisual technologies.
Develop their creative and critical abilities, according to the potentials offered by the
various media audiovisual technologies, based on the concepts of mediation and socialtransformation.
Receive a comprehensive trans disciplinary, general education which provides a solidacademic and cultural grounding;
Integrate a sense of responsibility, principles of social transformation, and an ethicalperspective to their professional roles in the audiovisual communication field.
ObjectivesStudents of the Audiovisual Communication program will be able to:
1. Have a comprehensive view of media in general, including historical, economic,
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Assessment Plan, School of Communication, UPR-RP 18
Alignment between Program SLOs, ACEJMC Values and CompetenciesAudiovisual Communication
Student learning outcomes (SLOs) ACEJMCValues
Relevantcourse(s)
Type of learning(Knowledge, Skills,
Attitudes)K S A
1. Have a comprehensive view of mediain general, including historical,
economic, technical, artistic, and
professional considerations.
1, 2, 8, 10,11
COPU 4017;COPU 4045;
COMA
4315; COPU4148.
X
2. Understand new trends and theories in
the study and practice of radio,television, film, and graphic
communication and emerging
technologies.
3, 4, 5, 7,
11
COMA
4810;COMA
4815;
COMA 4817
X
3. Understand the ethical, esthetic, andeconomic dimensions related to radio,
film, television, and graphic production
and emergent technologies.
4, 5, 8, 10,11
COPU 4365;COMA
4011;
COMA4315;
COMA 4317
X
4. Operate the necessary technical
equipment for the management,production, and post production of radio, television, and film projects,
including the use of digital and new
9, 11 COMA
4341;COMA4351;
COMA
X
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Assessment Plan, School of Communication, UPR-RP 19
COMA4817; COPU
4045.6. Value ethical and social responsibility
as fundamental aspects of all
communication processes.
1, 3, 4, 5, 6,
9
COPU 4148;
COPU 4365;
COPU 4077;COPU 4045
X X
7. Apply basic communication research
methods from an ethical and critical
perspective.
4, 5, 6, 7, 8,
9, 10, 11
ESIN 4077;
COPU 4045;
COMA 4315
X X
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Assessment Plan, School of Communication, UPR-RP 20
Curricular Map2008-2010
Audiovisual Communication
Student learning outcomes Relevantcourse(s)
Instances of Assessment
2008-2009
Instances of Assessment
2009-2010
Instances of Assessment
2010-2011
Fall Spring Fall Spring Fall Spring1. Have a comprehensive view of media in general,
including historical, economic, technical, artistic,
and professional considerations.
COPU 4017
COPU 4045
COMA 4315
COPU 4148
COMA
4315
COMA
4315
COPU
4017
COPU
4148
2. Understand new trends and theories in the study and
practice of radio, television, film, and graphic
communication and emerging technologies.
COMA 4810
COMA 4815
COMA 4817
COMA
4815
COMA
4815
3. Understand the ethical, esthetic, and economic
dimensions related to radio, film, television, and
graphic production and emergent technologies.
COPU 4355
COPU 4008
COPU 4215
COMA 4341
COMA 4351
COMA 4361
COMA 4342
COMA 4352
COMA 4362
COMA
4352
COMA
4342
COMA
4341
COPU
4355
COMA
4361
4. Operate the necessary technical equipment for the
management, production, and post production of
radio, television, and film projects, including the
use of digital and new information equipment and
technologies.
COMA 4341
COMA 4351
COMA 4361
COMA 4325
COMA 4011
COMA
4325
COMA
4011
COMA
4351
COMA
4351
COMA
4362
COMA
4361
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Assessment Plan, School of Communication, UPR-RP 21
COMA 4022
COMA 4317 COMA
4022
COMA
4317
5. Ponder the social and cultural implications of
audiovisual text and discourses.
ESIN 4008
COPU 4215
COPU 4038
COPU 4045
COPU
4045
ESIN
4008
6. Value ethical and social responsibility as
fundamental aspects of all communication
processes.
COPU 4355
COPU 4077
COPU 4365
COPU 4045
COPU
4365
COPU
4045
7. Apply basic communication research methods from
an ethical and critical perspective.
ESIN 4077
COMA 4315
COMA
4315
COMA
4315
ESIN
4077
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